Full management responsibilities for Southeast Asia HQ & Country Marketing Function.  In addition to people management responsibilities, resources, short-term planning, and budget management at HQ and Countries. Core Areas of Business focus:PC Business Group : Notebook, Desktops, Workstations, Tablet, Display, Peripherals Consumer Home Business- SMB, Enterprise DataCentre Group: Server, Storage, SolutionsMain Roles&Responsibilities:•Manage all activities associated with skills development (assessment & program deployment) across the marketing disciplines•Develop & execute programs that establish and nurture a strong marketing community across marketing disciplines; develop new or manage established programs to include information sharing, ongoing communications, recognition programs, community events•Develop requirements for Marketing organization models, structure & management systems; ensure they drive business/marketing strategies, business goals and operational efficiency•Develop recommendations for policies and practices which would provide guidance to sales, services & channel units management teams regarding assigned activities•Provide advice and counsel to management and lower-level professionals within the unit •Provides guidance to other professionals on designing and developing marketing-related activities •Negotiates at the executive level to obtain agreement concerning the delivery of marketing operations programs as well as for resource requirements. influence executive mgmt when addressing complex issues

Main R&R:Responsible for planning, delivering non-conventional marketing approach aligning to the overall business objectives and goals. Additional responsibilities: Corporate related activities, Crisis Management as well as Customer Experience. Core product portfolio: Notebooks, Desktops, Workstations, Tablets PC & Peripherals. Additional portfolio: Servers and solutions. Managing and leading a team of 4 providing guidance, coaching, and development of team that aligning to the company's 5P culture.Achievements: Successfully launched the first Lenovo Smartphone in Malaysia, the NEW Yoga notebook and tablet, tripple the groth of social media platform for both PC and Mobile Facebook pages, maintaining social media conversation. Align marketing goals with business goals, working closely with segment leads, channel and product team in region and building master brandGenerate demand and sales for productsIncrease channel share of wallet and build depth and breadthDrive operational marketing efficiencyProvide guidance working closely with respective segments to plan quarterly programs to address the consumer segmentsUnderstands customer insights and applies data and analytics to marketing plans and executionsOwns and manages country marketing budget and in country marketing teamOwns key marketing programs (above-the-line, below-the-line, online) to build awareness, drive consideration and purchase. Champion digital marketing & social media. Owns country marketing measurements and KPIs and monitors on a regular basisDevelop scope of work and marketing programmes with Alliance partners such as Microsoft, Intel, and AMD at country level. Executes to compliance and manages the claiming processExplores other marketing opportunities in country to build the brand e.g. co-marketing with synergistic brands

Responsible for both Consumer & Commercial marketing for the Printing & Personal Systems in-country Implement appropriate marketing communications strategies/tactics to achieve business/marketing goals Improving efficiencies in communications through process, tools and collaboration

Manage the development/delivery/analysis of integrated go-to-market (GTM) programs sub-regions where the infrastructure does not allow for specialization, so this role must support all GTM activities within the region. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional).Own and drive overall Marketing strategies for South Asia & Taiwan. Coordinate, providing directions and guidance to all Southasia & Taiwan Country Marketing Managers in driving key initiatives and operations, Return On Marketing Investments, PR and Online/Social Media strategies etc.

Double-hatting as Country Total Customer Experience to drive Quality & Services strategies to achieve acknowledged customer loyalty at best in class support cost & delivery model for the country while continuing my role as Country Marketing & PR manager.

Integrated Marketing Comms (Advertising, Experiential Marketing, Digital Marketing, PR, Retail Activation)Responsible for Country Business Group marketing for HP Personal Systems Group that covers Business and Consumer PCs, Mobile Computing devices,Workstations & Handheld devices

Advertising on a Yellow brand called DiGiPortfolio- DiGi Prepaid Mass

Advertising on a GREEN brand called MAXISPortfolio: Postpaid, Corporate, 3G, International Roaming, Maxis Retail ID

Focused mainly on experiential marketing & Retail Expansion.Worked on a Gaming Brand called - 'DaMaCai' - developing its core business on 4D , 3D numbers forecasts & and launched iBOX ( being the first in the country).