Kenneth Low Email & Phone Number

Kuala Lumpur, Malaysia

• Full management responsibilities for Southeast Asia HQ & Country Marketing Function.  In addition to people management responsibilities, resources, short-term planning, and budget management at HQ and Countries. Core.
• Manage all activities associated with skills development (assessment & program deployment) across the marketing disciplines
• Develop & execute programs that establish and nurture a strong marketing community across marketing disciplines; develop new or manage established programs to include information sharing, ongoing communications.
• Develop requirements for Marketing organization models, structure & management systems; ensure they drive business/marketing strategies, business goals and operational efficiency
• Develop recommendations for policies and practices which would provide guidance to sales, services & channel units management teams regarding assigned activities
• Provide advice and counsel to management and lower-level professionals within the unit

Kuala Lumpur, Malaysia

Main R&R:Responsible for planning, delivering non-conventional marketing approach aligning to the overall business objectives and goals. Additional responsibilities: Corporate related activities, Crisis Management as well as Customer Experience. Core product portfolio: Notebooks, Desktops, Workstations, Tablets PC & Peripherals. Additional portfolio.

Malaysia

Responsible for both Consumer & Commercial marketing for the Printing & Personal Systems in-country Implement appropriate marketing communications strategies/tactics to achieve business/marketing goals Improving efficiencies in communications through process, tools and collaboration

Manage the development/delivery/analysis of integrated go-to-market (GTM) programs sub-regions where the infrastructure does not allow for specialization, so this role must support all GTM activities within the region. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all.

Double-hatting as Country Total Customer Experience to drive Quality & Services strategies to achieve acknowledged customer loyalty at best in class support cost & delivery model for the country while continuing my role as Country Marketing & PR manager.

Integrated Marketing Comms (Advertising, Experiential Marketing, Digital Marketing, PR, Retail Activation)Responsible for Country Business Group marketing for HP Personal Systems Group that covers Business and Consumer PCs, Mobile Computing devices,Workstations & Handheld devices

Advertising on a Yellow brand called DiGiPortfolio- DiGi Prepaid Mass

Advertising on a GREEN brand called MAXISPortfolio: Postpaid, Corporate, 3G, International Roaming, Maxis Retail ID

Focused mainly on experiential marketing & Retail Expansion.Worked on a Gaming Brand called - 'DaMaCai' - developing its core business on 4D, 3D numbers forecasts & and launched iBOX ( being the first in the country).