• As a Senior Vice President, Media Relations in Weber Shandwick’s Healthcare practice, Kenneth Meyer calls on over twenty five years of media relations experience, including more than fifteen in healthcare, to help lead media strategy, counsel, engagement and issues management for the agency's pharmaceutical, biotechnology, medical device, healthcare industry and public health clients. • Helping lead the agency's Health Media Team, he currently serves as senior media lead for the American Board of Internal Medicine, Arcus Biosciences, Hansa Biopharmaceuticals, Novartis’s gene therapy Zolgesma for the treatment of spinal muscular atrophy (SMA), Shionogi’s infectious disease portfolio including its investigative oral antiviral for COVID-19, Stryker Corporation supporting visibility for the CEO and Walgreens Corporate Public Affairs and Pharmacy Communication. • At Weber Shandwick, Kenneth has led media relations and earned media strategy for Abbott’s corporate public affairs and Abbott Labs’ diagnostics and infectious disease divisions, Bristol Myers Squibb US and Global Corporate Public Affairs, investment firm B Capital Group, Edwards Lifesciences’ structural heart disease portfolio, Genentech’s biooncology and hematology business, Lilly’s nasal glucagon, Olympus Medical, Merative (formerly IBM Watson) Pfizer’s health equity initiative in oncology, Takeda pharmaceuticals corporate communications and for their most expensive therapeutic acquisition of the TYK-2 inhibitor TAK-279 that dominated headlines at the 2023 American Academy of Dermatology.

• As part of the specialty practice, National Health Media team, provided media strategy, counsel and outreach for the agency's pharmaceutical, biotechnology, hospital, health systems, healthcare technology, payor and medical device clients• Advised clients on how to generate storylines, best engage journalists and earn elite media coverage. • Fostered, and drove new business efforts on various fronts: from RFP, ideation, rehearsal, pitch and presentation• Derived insights from data and analytics and make strategic recommendation for additional story/content distribution (e.g. earned, digital/social, owned, integrated/sponsored or paid• Led engagement with top-tier media on topics from data publication, scientific conferences, regulatory milestones and healthcare policy, to executive visibility, thought leadership and corporate positioning, to disease awareness, public health initiatives and celebrity and athlete spokesperson campaigns

• Plan and conduct top--tier media strategy and outreach for health industry clients such as Boehringer Ingelheim, DePuy Orthopaedics/Mitek, COPD Foundation, Coca Cola, Cystic Fibrosis Foundation, Janssen Biotech, Johnson & Johnson, National Parkinson's Foundation, Mylan Specialty, Merck, Novartis, Pediatric Cancer Research Foundation, Reckitt Benckieser, Sanofi, Sermo and Sequenom• Develop, review and edit client collateral into better utilized media content• Provide internal and external clients with creative insight on how to identify the most influential media opportunities across both the traditional and digital media• Key contributor to award-winning campaigns including PRWeek’s 2013 Healthcare Campaign of the Year• Provide analysis of news trends and media industry for weekly intranet distribution and monthly presentation• Evaluate existing and foster development of new tactics and client services

• Independently contracted to provide digital, online and traditional media relations counsel for PR agencies, broadcast PR firms, video production companies, communication service vendors and select small businesses• Conduct work on behalf of clients such as: Skechers’ Boston Marathon Sponsorship, General Motors, EA Sports, YMCA, a Sports Illustrated Supermodel, Harley-Davidson Motorcycles, the National Football League, a New England Acupuncture and Wellness Center, Fed-Ex, a Super Bowl MVP quarterback, a start-up ecommerce and fantasy football website, The National Institutes of Health, Procter & Gamble, The Coca-Cola Company, Duracell, a private jet leasing company, Toys for Tots, a small dog rescue and foster organization, a Chicago chocolatier, Macy’s Department Stores, a nonprofit group supporting surviving families of 9/11 and the 2008 campaign to elect The President of the United States• Helped pioneer the creation of Internet Media Tours (IMTs) that broadcast PR firms offer today• Deliver editorial strategy and guidance for journalists, bloggers, television personalities, independent media organizations and content creators• Deploy media surveys, marketplace research and media outreach/pitching/booking for select clients• Develop digital media plans for blogger outreach, programs for emerging media, social media relationship building and evaluate social media products

• Provided media strategy, counsel and targeted outreach for the agency's healthcare and consumer health clients. • Secured numerous placements in top-tier media (dailies, news and business weeklies, long-lead consumer magazines, newswires, national broadcast and cable and influential online outlets)• Selected to work on some of the firm’s largest and most lucrative blue chip clients, including Phillips Electronics/Philips Medical Systems, Eli Lilly & Co., Proctor & Gamble, Novartis, J&J and Sanofi Aventis • Developed specialized media experience in areas of medical technology and devices, medical imaging, scientific research, type one and type two diabetes therapies, diabetes awareness, the global diabetes therapeutic marketplace and over-the-counter consumer wellness products• Provided clients with insight into new media and innovative technologies that impact PR programs• Actively involved in creative brainstorming, cultivating ideas into actionable strategies and tactics, conducting research and gathering intelligence for new business pitches and stimulating organic growth

• Provided senior level consultant services to help transition broadcast public relations agency to be able to offer digital and emerging media services while improving the level of existing traditional media services• Responsible for the development of new services and the extension of the company’s communications products • Expanded the agency’s growing digital, online and social media capabilities for its corporate and agency clients• Conducted high-level pitching and outreach to targeted national media to supplement selected client projects• Guided sales staff with strategic competitive research for prospective clients and participated in new business consultation, pitches and meetings

• Enhanced the quality of broadcast campaigns as is evident by continued record-setting project results and increased gross billings (averaged over 40% annually across a seven-year span)• Fueled the development of strategic alliances, partnerships and programs that allow company to offer clients a wide variety of services and options to accomplish their broadcast public relations objectives• Continually conducted cross-departmental needs analysis and develop restructured processes and policies that helped streamline company-wide workflow, productivity and profitability• Catalyzed initiatives for company’s own marketing, advertising, public relations and business development initiatives• Quoted or interviewed by PR Week, PR News, O’Dwyer's PR Report, Media Relations Insider and The Holmes Report as a resource for industry trade publications and journalists.• Served as a panelist for Bulldog Reporter's PR University audio conference “Pitching Network TV: How To Score Millions of Impressions-Consistently“

• Spearheaded the company’s media strategy, oversaw client counsel for all Satellite Media Tours and Event Broadcasts and managed the department’s everyday activity and interaction and relationships with broadcasters• Supervised Production Department’s development of segments, scripts, client messages and visual elements• Involved in logistical and financial management for all project scheduling and coordination requirements• Aided in the planning and implementation of the company’s marketing, sales and public relations efforts• Developed professional and formal collateral for both internal and external use by Media Relations, Production and Sales departments • Researched broadcast, public relations other communications industries to identify potential partnerships and alliances to explore new business avenues• Strategically assigned Project Managers, Producers and enlisted Freelancers based on specific client objectives leading to regular repeat business and increased satisfaction • Played key role in leading HR processes by recruiting, screening, interviewing top candidates for Media Relations, Production, Sales and Marketing positions• Developed new and formalized existing procedures as part of training program for Media Relations and Event Broadcast Departments

• Directly responsible for results of the department ("hits" or "bookings") on every PR video project (B-Roll, VNRs, EPKs, SMTs and in-studio interviews) distributed to the broadcast media• Consulted with clients (and internal Sales Department) as to what services can be most effective to meet their needs and objectives• Served as Executive Producer for Satellite Media Tours and evaluated, edited, enhanced and approved news content• Counseled clients on the strongest news angles and worked together to create press materials, pitching strategy for implementation, etc.• Regularly sought after by company President and CEO to work with Sales Department to catalyze business development and pitch new accounts• Managed vendor contracts and fulfillment of Nielsen Media Research data, dubbing and duplication, direct mail shipping and newswire services• Recruited and supervised the company’s internship program• Attended and exhibited at the Radio and Television News Directors Association’s (RTNDA) and National Association of Broadcasters’ (NAB) annual conventions to market the company’s services to members of the broadcast media, identify strategic partnerships and develop new business ideas

• Pitched members of the national and top local broadcast media to garner publicity for clients across a variety of industries (consumer, medical, pharmaceutical and healthcare, technology, business, personal finance, entertainment, fashion, lifestyle, travel and tourism and others)• Placed segments for clients on thousands of local and national (network, cable and syndicated) television newscasts• Wrote and edited variety of press materials (press releases, pitch letters, press kits, TV newscast style scripts, suggested questions for interviewers, etc.)• Effectively communicated with and guided clients on the strategy, status and success of their broadcast public relations projects

• Developed and executed a strategic publicity plan to introduce first-year Arena Football League (AFL) franchise• Served as editor for all game-day publications, media guides and yearbooks• Wrote, edited and disseminated information (news releases, weekly reports, statistics, research, etc.) to the public• Recruited, interviewed and helped manage the department’s support staff (Assistants, Freelancers and Interns)• Served as Production Coordinator for ESPN’s broadcast of ArenaBowl XI in Phoenix, AZ• Assisted Arena Football League’s Public Relations Department by working with national media during ArenaBowl XI media week and for pre and post game events• Implemented community based programs to raise money, serve philanthropies, and increase publicity fourth-year Roller Hockey International (RHI) and the sport of Roller Hockey• Also served as Hockey Operations Coordinator and supported the Director of Player Personnel, Director of Hockey Operations and Head Coach with player matters involving travel, lodging and immigration/citizenship status

• Worked with Public Relations Manager to implement the department’s plans, policies, strategies and programs• Responsible for compiling and dispersing accurate information (weekly reports, statistical packages, press notes, game programs and other publications) in a timely fashion to members of the print, radio and television media