Ken Newman, Marketing Executive - Author - Coach Email & Phone Number

Edison, New Jersey, Us

Utilize marketing best practices such as competitive positioning, market assessment, and new product introductions, to develop strategic direction; Establish brand architecture, embarked on SKU rationalization initiative, strategize and re-launch corporate website linking to e-commerce platform, develop and execute social media strategy leveraging new brand architecture and brand strategy* Broke mold of “brand neutrality”, leading to improved profitability, new market penetration, and successful new product introductions* Effectively drove both brand awareness and corporate sales, culminating in domestic sales records capped by a 50% growth trend from 2019 to present.* Increased unaided brand awareness 50% and total awareness 25% in 3 years, through the launching of spokes-animal brand strategy, strategic utilization of digital initiatives in streaming media, digital shopper marketing programs like Ibotta, Check-Out 51 and Instacart and strategic brand alliances with the likes of Wilson Sports, Peeps and several collegiate and professional sports teams.* Strategized and executed digital marketing and overall branding campaigns leveraging social media platforms (FB, Instagram, Twitter, YouTube) and a solid SEM/SEO strategy to lead all national brands in competitive space for consumer engagement.

Edison, New Jersey, Us

Branchburg, New Jersey, Us

Hired to shape corporate strategy, drive tactical marketing plans, and position company for rapid sales growth and market expansion; Leveraged keen market insight and partner with consulting group to uncover new opportunities for domestic and foreign platforms; Handled diverse product marketing such as product segmentation, packaging, pricing, sourcing, and sales collateral development; Provided support for key retail accounts including Best Buy, Costco, Target, Staples, Office Depot, OfficeMax, Fry's, CVS, and Walgreens* Instrumental in growing company from $15M to $55M in 12-year tenure and increasing core product market share from 17% to 53% in 10 years* Grew revenue from $6M to $15M in 1 year by integrating an exclusive and controlled brand into 1.5K Staples stores * Penetrated new market and increased European retail partner business 15% by forging sponsorship relationship with the World Cyber Games, the world's leading competitive gaming platform* Launched ecommerce component that produced $150K unplanned revenue at 85% gross margin

Partnered with nation’s largest educational wholesaler commitment for company’s product to replace #2 brand after working with parent company to develop product line and go-to-market selling story for customer presentation; Developed a foundational strategy and line of products to introduce to US based customers* Successfully developed market strategy, including pricing, market position, selling points, development of collateral material, public relations, and the successful internal selling of a Global Packaging strategy* Achieved global adoption of innovative packet strategy upon presentation, expansion, and implementation of new line packaging strategy

Easton, Pa, Us

Hired to execute a $4M Back-to-School pallet program, accounting for 40% of division's revenue to key accounts including Staples, Office Max, and Office Depot; Assessed point-of-sale data, develop pallet recommendation, pitch to accounts, and prepare for program execution; Selected to lead product development of new marker product for adult segment* Established cross-divisional marketing group that streamlined communications and promoted collaborative brainstorming* Oversaw product management and marketing for branded products; Managed new product development processes from inception to realization of vision

Bachelors, Liberal Arts/English

Secondary Education Teaching Certificate, Education