Kenneth Nowak Email & Phone Number

Mercer Island, Washington, US

Ken is a Managing Director, consulting & mobile industry leader with proven success delivering large complex projects, award-winning campaigns & web/eCommerce solutions. Ken is a seasoned professional with over 25 years of consulting, agency & SaaS experience as an Associate Partner with Accenture, GM of Infospace Media operations, and COO for.

• Mobile Marketing leader with experience designing and implementing business, sales, and marketing operations.
• Proven success delivering award-winning mobile solutions and emotionally-engaging user experiences.
• Mobile marketing & advertising author. See www.kenosmarketing.com/book/
• Owner/Manager of several WordPress websites including www.kenosmarketing.com, www.suppjunction.com, www.funmobility.com, etc.
• Successfully implemented many varieties of projects and life-cycle campaigns including Customer Acquisition, Brand/Mobile Engagement, Sales & Marketing Automation, Customer Acquisition, Loyalty Apps, Mobile Strategy.
• Extensive Experience with Brands, Retailers, Agencies, and Consulting.

Las Vegas, Nevada, US

San Ramon, CA, US

• Manages all FunMobility operational teams including Account/Finance, HR, Legal, Professional Services, Customer Service, Engineering, QA, etc.
• Manages all Business Operations and teams including Accounting/Finance, Professional Services, Sales, Marketing, Product Management, Ad Operations, Engineering, and Account Management.
• Developed the Digital Experience Platform (DXP), an HTML5 Engagement platform used to create over 40+ interactive marketing templates such as coupons and offers, games & prizes, data capture, etc.
• Designed and implemented the FunMobility Sales and Marketing automation infrastructure including Salesforce, Hubspot, Zoho, Marketo and several other systems.
• Responsible for execution of all customer implementations, projects and marketing campaigns for 50+ clients including Chiquita, Ace Brand/3M, Little League, Lowes, O'Reilly Auto Parts, Ace Hardware, E & J Gallo Winery.

San Ramon, CA, US

• Managed the Professional Services and Ad Operations team that designs and executes marketing campaigns for all FunMobility clients including Chiquita, Ace Brand/3M, Little League, Lowes, O'Reilly Auto Parts, Ace.
• Built the Chiquita FanFun App which was awarded the 2012 IBM LEADER Award for Excellence in Digital Applications at the Shopper Technology Institute's LEAD Marketing Conference.
• Executed the end-to-end Chiquita and Minions Summer 2015 campaign including mobile-optimized website (www.minionslovebananas.com) and FanFun app.
• Built and managed the Professional Services, Advertising Operations, and Customer Support team that supports 50+ current customers with a team of only 6 individuals.
• Managed the acquisition and integration of the InfoSpace Mobile Media Studio. Grew revenue for the acquired unit from $600K to $1.2M within the first 6 months.
• Negotiated and executed over 100 contracts and license agreements with brands that include Hello Kitty, Disney, Peanuts, Universal Music Group, EMI, and many others.

San Ramon, CA, US

Line of Business GM for 80% of content and app revenue at FunMobility (about $2M a month). Manage all operations and individuals in our Los Angeles office for FunMobility, Inc. LA Media Studio (formerly Infospace Mobile Content business). Accomplishments and results include: 1) Managed the successful acquisition and integration of InfoSpace LA Media Studio.

US

• Managed the InfoSpace Mobile Media Studio which generated revenues of $150M per year. Managed all activities and operations for the business unit including cross-functional Product, Merchandising, Licensing, Content.
• Generated content, app, professional services, and platform / transaction revenues of approximately $150M per year.
• Managed a large cross-functional team of 90 individuals that successfully met SLAs for the largest US mobile carriers (Verizon, AT&T, T-Mobile and Sprint).
• Managed the divestiture of the InfoSpace Mobile Media Studio. Planned and executed the migration of people, processes, and technology to FunMobility and InfoSpace (corporate). Developed external investor presentations.
• Developed and executed a retention strategy to incent 60 individuals to remain while maintaining customer service levels and InfoSpace revenues during the shut-down.

US

• Managed a large Mobile Media professional services team and pipeline of committed projects for AT&T Wireless, Cingular, T-Mobile, Sprint, Verizon, Alltel, Dobson, US Cellular, Samsung, Motorola, Fuse, Blinck, etc.
• Led a cross-functional team of Professional Services, QA, Content, and Merchandising team responsible for delivery and execution of all active projects.
• Managed several large, complex mobile promotions and campaigns including American Idol (content delivery) with Fox, American Idol, Proteus, Motricity, etc. Also, Frito lay promotions for college fight songs over our.

Bought, managed and sold residential and commercial properties including 20 rental units in the greater Denver CO area. Owned properties from 1998 to 2005 when sold all properties. Performed lien negotiation services as well. Rehabbed and sold all units two years prior to market top in 2007.

Dublin 2, IE

Ken worked at Accenture/Andersen Consulting for 15 years and has extensive consulting experience applied to a variety of businesses/industries to help companies meet business objectives through management of large scale project initiatives. Ken has held senior leadership, project & program management, & software development roles in a variety of industries.

Dublin 2, IE

CLIENT: VERIZON WIRELESS/ACCENTURE MOBILE SERVICE BUREAU (MSB) PROJECT:MSB is a mobile offering created to help companies achieve ROI benefits through application of wireless technology. - Ken launched the MSB initiative as a member of the Product Devp & Sales teams.- Developed ROI & business case templates to support customer opportunities. Developed.

Dublin 2, IE

CLIENT: AT&T WIRELESS (AWS) – NEXT GEN INITIATIVES:Ken led several efforts with AWS’ mobile data solution group. Ken created the Next Gen (3G) Product/Customer Segmentation Strategy. This thought-capital helped ACN gain several key opportunities.- Helped form strategic alliance to bring Mobile solutions to the Enterprise market. Defined business case.

Dublin 2, IE

ANDERSEN CONSULTING INTERNAL (CONSUMER/ENTERPRISE PORTAL ARCHITECTURE PROJECT):- As Project Manager, Ken developed an application & process architecture for an internal Accenture wireless portal & supporting infrastructure. - Developed portal architecture & business capabilities that were merged into Accenture’s e-commerce offering. - Developed venture.

Dublin 2, IE

CLIENT: SPRINT (MMDS EVALUATION AND BUSINESS ARCHITECTURE:Sprint acquired five Multi-channel, Multi-point Distribution System (MMDS) broadband wireless carriers with the intent to offer high speed data/Internet & video services to bypass the incumbent local exchange carrier. - As Project Lead, Ken developed project approach & detailed work program. - Ken.

Dublin 2, IE

CLIENT: GTE WIRELESS ACQUISITION OF AMERITECH CELLULAR PROPERTIES:Accenture assisted GTE Wireless with the integration efforts associated with their acquisition of cellular properties from Ameritech resulting from SBC’s purchase of Ameritech. - Ken provided integration expertise to the project team based on previous experience with mergers. - Ken assisted.

Dublin 2, IE

CLIENT: SPRINT PCS Y2K READINESS PLANNING AND TESTING:Ken led a team of 70 people to help Sprint PCS IT successfully execute their Y2K planning and testing efforts. Ken led several teams including 1) Y2K IT Program Management Support2) Y2K product test team to provide test execution services for business critical and stand-alone CDMA applications3) Test.

Dublin 2, IE

CLIENT: US WEST WHOLESALE BUSINESS ARCHITECTURE:This business architecture provides tactical and strategic change initiatives to identify/capture current and new revenue sources, reduce operating costs, increase customer satisfaction, and improve receivables management.- As Project Manager, Ken developed the detailed work program, overall project.

Dublin 2, IE

CLIENT: SPRINT PCS / COX PCS MERGER PLANNING/INTEGRATION:Accenture led the integration efforts associated with the Cox acquisition. Accenture provided post-merger integration planning, program mgt services, etc. - Ken was the integration project manager & developed the integration project plan.- Developed a custom approach for transitioning the Cox PCS.

Dublin 2, IE

CLIENT: SPRINT PCS NATIONWIDE NETWORK LAUNCH & RELEASE MANAGEMENT:Assisted with Sprint PCS launch as a new business entity & with post-launch activities. The schedule was aggressive & required launching service within one year of acquiring government spectrum & integrating approximately 40 systems. - Ken helped Sprint prepare for launch by defining new.

Dublin 2, IE

CLIENT: PACIFIC BELL OPERATOR SERVICES AND DIRECTORY ASSISTANCE PORTAL DEVELOPMENTPacific Bell was one of the Bell Operating Companies after the divestiture of AT&T in 1982. in January 1994, Ken worked on a proposal to integrate/merge the Operator Services (OS) and Directory Assistance (DA or 411) operators in order to achieve cost savings across the.

Dublin 2, IE

CLIENT: TIME WARNER CABLE - FULL SERVICE NETWORK (FSN) ORLANDO IMPLEMENTATIONTime Warner Cable's Full Service Network (FSN) was the world's first digital, interactive television network. FSN debuted in Orlando, Florida and included on-demand movies, homeshopping in a "video mall", interactive multiplayer video games, etc. Ken was responsible for managing.

Dublin 2, IE

CLIENT: TELECOM AUSTRALIA (TELSTRA) - FLEXCAB BILLING SYSTEM AND CUSTOMER PROFILE SYSTEM (CPS) IMPLEMENTATIONFLEXCAB was Andersen Consulting's next generation Flexible Billing and Invoicing System. It was originally developed in the US (Pacific Bell) but customized for other telco carriers in Latin America, Europe and Australia. Ken was responsible for.

Dublin 2, IE

CLIENT: BANCOMER (2ND LARGEST BANK IN MEXICO) - ALTAMIRA FINANCIAL SOFTWARE IMPLEMENTATIONKen was responsible for designing and implementing the Altamira Financial Software package, which was a financial services software package from Spain. The software was originally implemented for banks in Spain and other Latin American countries. Ken was responsible.

Dublin 2, IE

CLIENT: ALLSTATE INSURANCE - CLIENT FILE SYSTEM (CFS) INITIATIVE Allstate Client File System (CFS) was an Allstate initiative to link customers and policies across all their business units (e.g., Personal Property and Casualty, Home, etc.). Prior to CFS, Allstate business units operated independently so the company and agents didn't have a good 360 view of.

Dublin 2, IE

CLIENT: CHICAGO TITLE & TRUST – NEXT GENERATION TITLE PLANT (NGTP):NGTP was Chicago Title & Trust Next Generation Title Plan System. It was a high-risk project responsible for title searches during property closes or refinances. It was implemented on a DEC/VAX front-end and IBM DB2/Mainframe back-end. Ken was responsible for designing and programming the.

Dublin 2, IE

CLIENT: CARSON PIRIE SCOTT –RETAIL SYSTEMS MODIFICATION INITIATIVES:Ken was responsible for analyzing all software and code for Carson Pirie Scott Retail Systems and identifying any impacts resulting from launching their 100th store. This included reviewing and modifying all Cobol, PL1, Pascal and Assembler code (AT&T 3B2).

ARCHITEL SYSTEMS CORPORATION NEW BUSINESS DEVELOPMENTIn 2005, Ken moved to Denver and was attending University of Colorado-Boulder while on leave of absence from Andersen Consulting. In March 2005, Ken took on a part-time roll with Architel Systems Corporation (ASC) while getting his Masters. Architel had several network and workforce management products.

Bs, Computer Engineering

Ms, Interdisciplinary Telecommunications Program

Bachelor Of Science - Bs, Computer Engineering

Master Of Science - Ms, Multi/Interdisciplinary Studies (Telecom, Business, Political Science)