Kenneth Nowak Email & Phone Number

Mercer Island, Washington, Us

Ken is a Managing Director, consulting & mobile industry leader with proven success delivering large complex projects, award-winning campaigns & web/eCommerce solutions. Ken is a seasoned professional with over 25 years of consulting, agency & SaaS experience as an Associate Partner with Accenture, GM of Infospace Media operations, and COO for FunMobilility. T Exponents provides Management and Technical Consulting Services specializing in PMO, Large Project Delivery, Supply Chain services, M&A Services, Marketing/Sales Automation. Ken enjoys managing complex, diverse and challenging projects that better connect brands and retailers with their audience. Ken is comfortable executing all types of projects and life-cycle campaigns including Sales & Marketing Operations projects, CRM implementations, Web/eCommerce Solutions, Merger & Acquisition projects, Media Advertising projects, Mobile Engagement campaigns, Contract Negotiations, etc. Ken has experience managing 50+ brand/retail clients, has launched 100+ mobile apps, and signed over 150 licensing deals/contracts. Some of Ken’s specialties include: - Large/Complex Project Implementation- Sales & Marketing Automation- CRM Implementations- CMS/eCommerce Solutions- Mergers & Acquisitions Transition Executions- PMO & Project Management - Licensing & Contracts- Managing/Building Large Teams- Advertising Operations (including building ad operations organizations)- Mobile Campaigns, Mobile Engagement- Salesforce CRM, Zoho, Marketo, Hubspot and other Sales & Marketing Tools- Salesforce Marketing Cloud, Oracle Marketing Cloud- Salesforce to Zoho migration- Marketo to Hubspot migration- Google DoubleClick for Publishers (DFP), DoubleClick for Advertisers (DFA), Adwords- Facebook Ad Manager, Instagram Ad Manager- Wordpress implementations including www.funmobility.com, www.kenosmarketing.com- SquareSpace implementations including www.texponents.com- Mobile & Wireless Telecommunications- Retail- CPG

• Mobile Marketing leader with experience designing and implementing business, sales, and marketing operations. • Proven success delivering award-winning mobile solutions and emotionally-engaging user experiences. • Mobile marketing & advertising author. See www.kenosmarketing.com/book/ • Owner/Manager of several WordPress websites including www.kenosmarketing.com, www.suppjunction.com, www.funmobility.com, etc. • Successfully implemented many varieties of projects and life-cycle campaigns including Customer Acquisition, Brand/Mobile Engagement, Sales & Marketing Automation, Customer Acquisition, Loyalty Apps, Mobile Strategy and Merger & Acquisition projects. • Extensive Experience with Brands, Retailers, Agencies, and Consulting. • Managed 50+ brand/retail clients, launched 100+ apps, and signed over 100 licensing deals/contracts.

Las Vegas, Nevada, Us

San Ramon, Ca, Us

Manages all FunMobility operational teams including Account/Finance, HR, Legal, Professional Services, Customer Service, Engineering, QA, etc. • Manages all Business Operations and teams including Accounting/Finance, Professional Services, Sales, Marketing, Product Management, Ad Operations, Engineering, and Account Management. • Developed the Digital Experience Platform (DXP), an HTML5 Engagement platform used to create over 40+ interactive marketing templates such as coupons and offers, games & prizes, data capture, etc.• Designed and implemented the FunMobility Sales and Marketing automation infrastructure including Salesforce, Hubspot, Zoho, Marketo and several other systems. • Responsible for execution of all customer implementations, projects and marketing campaigns for 50+ clients including Chiquita, Ace Brand/3M, Little League, Lowes, O'Reilly Auto Parts, Ace Hardware, E & J Gallo Winery, Orchard Supply Hardware, CEFCO, Whirlpool, Comcast, Verizon, AT&T, and many other accounts. Accomplishments and results include:

San Ramon, Ca, Us

Managed the Professional Services and Ad Operations team that designs and executes marketing campaigns for all FunMobility clients including Chiquita, Ace Brand/3M, Little League, Lowes, O'Reilly Auto Parts, Ace Hardware, Orchard Supply Hardware, CEFCO, Whirlpool, Comcast, Verizon, AT&T, and many other accounts. Accomplishments and results include: • Built the Chiquita FanFun App which was awarded the 2012 IBM LEADER Award for Excellence in Digital Applications at the Shopper Technology Institute's LEAD Marketing Conference.• Executed the end-to-end Chiquita and Minions Summer 2015 campaign including mobile-optimized website (www.minionslovebananas.com) and FanFun app. • Built and managed the Professional Services, Advertising Operations, and Customer Support team that supports 50+ current customers with a team of only 6 individuals. • Managed the acquisition and integration of the InfoSpace Mobile Media Studio. Grew revenue for the acquired unit from $600K to $1.2M within the first 6 months. • Negotiated and executed over 100 contracts and license agreements with brands that include Hello Kitty, Disney, Peanuts, Universal Music Group, EMI, and many others. • Implemented Sales & Marketing automation processes and tools (including Salesforce, Marketo, ToutApp, ZoomInfo, etc.) to support 3000 outbound touches each month • Managed the Accounting, Finance, HR, and legal functions in addition to Professional Service responsibilities. Responsible for revenue close, P&L, Balance Sheet, and Cash Flow statements.

San Ramon, Ca, Us

Line of Business GM for 80% of content and app revenue at FunMobility (about $2M a month). Manage all operations and individuals in our Los Angeles office for FunMobility, Inc. LA Media Studio (formerly Infospace Mobile Content business). Accomplishments and results include: 1) Managed the successful acquisition and integration of InfoSpace LA Media Studio into FunMobility including people (17 indivuals), process (content, merchandising, royalties), technology, and real estate (new office in El Segundo CA). 2) Grew revenue for the acquired unit from $600K to $1.2M within the first 6 months of acquisition.3) Negotiated and executed over 100 contracts and license agreements with brands that include Hello Kitty, Disney, Peanuts, Universal Music Group, EMI, Little League and many others. 4) Launched 150+ new iOS, Android, BREW, J2ME, WAP apps on Verizon, US Cellular, Sprint, Alltel, and several other mobile phone carrier networks and platforms.

Us

Managed the InfoSpace Mobile Media Studio which generated revenues of $150M per year. Managed all activities and operations for the business unit including cross-functional Product, Merchandising, Licensing, Content, Engineering, QA, and Accounting / Royalty teams. Accomplishments include: • Generated content, app, professional services, and platform / transaction revenues of approximately $150M per year.• Managed a large cross-functional team of 90 individuals that successfully met SLAs for the largest US mobile carriers (Verizon, AT&T, T-Mobile and Sprint). • Managed the divestiture of the InfoSpace Mobile Media Studio. Planned and executed the migration of people, processes, and technology to FunMobility and InfoSpace (corporate). Developed external investor presentations, participated in the road show, and performed due-diligence efforts in preparation for the sale.• Developed and executed a retention strategy to incent 60 individuals to remain while maintaining customer service levels and InfoSpace revenues during the shut-down.

Us

• Managed a large Mobile Media professional services team and pipeline of committed projects for AT&T Wireless, Cingular, T-Mobile, Sprint, Verizon, Alltel, Dobson, US Cellular, Samsung, Motorola, Fuse, Blinck, etc. • Led a cross-functional team of Professional Services, QA, Content, and Merchandising team responsible for delivery and execution of all active projects. • Managed several large, complex mobile promotions and campaigns including American Idol (content delivery) with Fox, American Idol, Proteus, Motricity, etc. Also, Frito lay promotions for college fight songs over our www.moviso.com website.

Bought, managed and sold residential and commercial properties including 20 rental units in the greater Denver CO area. Owned properties from 1998 to 2005 when sold all properties. Performed lien negotiation services as well. Rehabbed and sold all units two years prior to market top in 2007.

Dublin 2, Ie

Ken worked at Accenture/Andersen Consulting for 15 years and has extensive consulting experience applied to a variety of businesses/industries to help companies meet business objectives through management of large scale project initiatives. Ken has held senior leadership, project & program management, & software development roles in a variety of industries including communications, banking, insurance, government, & products. International experience includes assignments in Asia, Australia, Europe, and Latin America. Skills and strengths include: - Managing large-scale program and project initiatives - Building large and effective multi-cultural teams- Deep Telecom skills (Masters in Telecommunications and National Telecom Student of the Year ’96)- Applying mobile and wireless technologies to business problems - Business architectures and process definition- Sales and business development- Merger and acquisition integration efforts

Dublin 2, Ie

CLIENT: VERIZON WIRELESS/ACCENTURE MOBILE SERVICE BUREAU (MSB) PROJECT:MSB is a mobile offering created to help companies achieve ROI benefits through application of wireless technology. - Ken launched the MSB initiative as a member of the Product Devp & Sales teams.- Developed ROI & business case templates to support customer opportunities. Developed internal/external sales presentations, and leads & opportunities in Field Service, Resources/Utilities, & Communication/Technology - Sold work at Caterpillar (Dealer Rental Systems Check-In/Out application using RFID/802.11b technology) & City of Phoenix (Mobile Access to Lotus Notes/Calendar). Actively worked on efforts with TI, Cinergy, Exelon, & Shell Oil. - Led development effort for the MSB Mobile Field Service offering including strategy, vendor evaluation/selection, business case, & implementation. - Evaluated field service vendors (i.e. Severn Trent, Symbol & MDSI) & negotiated teaming agreement with selected vendor.

Dublin 2, Ie

CLIENT: AT&T WIRELESS (AWS) – NEXT GEN INITIATIVES:Ken led several efforts with AWS’ mobile data solution group. Ken created the Next Gen (3G) Product/Customer Segmentation Strategy. This thought-capital helped ACN gain several key opportunities.- Helped form strategic alliance to bring Mobile solutions to the Enterprise market. Defined business case, operations framework, & sales opportunity assessment process- Ken developed a spectrum model for the CTO to determine AWS’ spectrum acquisition strategy for the top 100 markets. This model was an input eventually led to investment from NTT. - Led proposal effort to convert the AWS website to the ATG eBusiness platform. This consisted of winning RFI, RFP & oral presentations. Accenture was awarded this work effort & completed the work. - Led 3G Billing, CRM, Mediation, & Provisioning proposal to support AWS Next Gen networks. - Led proposal effort with AWS to deliver a next generation consumer portal to FarEasTone Telecom in Taiwan.

Dublin 2, Ie

ANDERSEN CONSULTING INTERNAL (CONSUMER/ENTERPRISE PORTAL ARCHITECTURE PROJECT):- As Project Manager, Ken developed an application & process architecture for an internal Accenture wireless portal & supporting infrastructure. - Developed portal architecture & business capabilities that were merged into Accenture’s e-commerce offering. - Developed venture documentation that led to Accenture’s AT&T Wireless & Verizon Wireless mobile alliances.

Dublin 2, Ie

CLIENT: SPRINT (MMDS EVALUATION AND BUSINESS ARCHITECTURE:Sprint acquired five Multi-channel, Multi-point Distribution System (MMDS) broadband wireless carriers with the intent to offer high speed data/Internet & video services to bypass the incumbent local exchange carrier. - As Project Lead, Ken developed project approach & detailed work program. - Ken directed a team of 10 people to achieve completion of "As-Is" (i.e., current state) & "To-Be" states, & "List of Gaps" deliverables to get from the present to the future state- Ken and team identified the key regulatory, operational, product/service issues that would need to be overcome- Ken made final "To-Be' business recommendations

Dublin 2, Ie

CLIENT: GTE WIRELESS ACQUISITION OF AMERITECH CELLULAR PROPERTIES:Accenture assisted GTE Wireless with the integration efforts associated with their acquisition of cellular properties from Ameritech resulting from SBC’s purchase of Ameritech. - Ken provided integration expertise to the project team based on previous experience with mergers. - Ken assisted the project team by providing them with a customized M&A Integration methodology, helped create a transition project plan, developed a migration strategy/plan, and defined the target environment & key migration metrics

Dublin 2, Ie

CLIENT: SPRINT PCS Y2K READINESS PLANNING AND TESTING:Ken led a team of 70 people to help Sprint PCS IT successfully execute their Y2K planning and testing efforts. Ken led several teams including 1) Y2K IT Program Management Support2) Y2K product test team to provide test execution services for business critical and stand-alone CDMA applications3) Test management to define test strategies and to provide test/release management functions for business critical and stand-alone applications4) Environment coordination services including date warping and lab coordination strategies and scheduling5) Y2K-specific production acceptance resources to build new Y2K-related test and production environments6) GSM application test planning, test management, and test design report creation teams to help define GSM test approach and test plans (for Sprint PCS’ APC subsidiary).

Dublin 2, Ie

CLIENT: US WEST WHOLESALE BUSINESS ARCHITECTURE:This business architecture provides tactical and strategic change initiatives to identify/capture current and new revenue sources, reduce operating costs, increase customer satisfaction, and improve receivables management.- As Project Manager, Ken developed the detailed work program, overall project management, & deliverables development. - Ken directed a team of 15 process, technology, and human performance individuals. - Participated in center (payment, call, dispute) visits/interviews, documented the current (“As-Is”) architecture. - Defined the future “to-be” state including people, technology, and processes including a set of initiatives to bridge the gap between the current and future states.

Dublin 2, Ie

CLIENT: SPRINT PCS / COX PCS MERGER PLANNING/INTEGRATION:Accenture led the integration efforts associated with the Cox acquisition. Accenture provided post-merger integration planning, program mgt services, etc. - Ken was the integration project manager & developed the integration project plan.- Developed a custom approach for transitioning the Cox PCS organization units/people, processes, systems, & projects to Sprint- Directed a 20 person transition team & successfully transitioned all existing projects & functional areas over a two-month period. Defined short-term & long-term system integration approach for all Cox PCS systems to Sprint PCS. Packaged all projects into the existing Sprint PCS release structure.- Managed the IT PMO to oversee the transition of 26 IT functional areas, delivery of new SW projects, completion of existing Cox projects, etc. - Successfully transitioned all projects and gained owner signoff on 26 of 26 functional areas over a 2 month period.

Dublin 2, Ie

CLIENT: SPRINT PCS NATIONWIDE NETWORK LAUNCH & RELEASE MANAGEMENT:Assisted with Sprint PCS launch as a new business entity & with post-launch activities. The schedule was aggressive & required launching service within one year of acquiring government spectrum & integrating approximately 40 systems. - Ken helped Sprint prepare for launch by defining new business processes & improving existing ones. - Defined & implemented Program Mgt, Release Mgt, & Product Test processes. In this role, Ken managed a team of 20 including standard activities & deliverables for IT projects, and quality review checkpoints. - Ken managed the IT PMO to monitor progress, status, & budget of all projects. In this role, he managed releases of new business functionality including products, business applications, & application upgrades/break-fixes- Ken executed an enterprise-wide portfolio management process (for annual corporate budget process) and helped facilitate a bi-weekly enterprise project approval steering committee

Dublin 2, Ie

CLIENT: PACIFIC BELL OPERATOR SERVICES AND DIRECTORY ASSISTANCE PORTAL DEVELOPMENTPacific Bell was one of the Bell Operating Companies after the divestiture of AT&T in 1982. in January 1994, Ken worked on a proposal to integrate/merge the Operator Services (OS) and Directory Assistance (DA or 411) operators in order to achieve cost savings across the company and efficiencies across the 2 groups. Ken was responsible for working on a business architecture proposal to define the people, processes, and technology of the OS and DA operator groups. This entailed defining the current ("As-Is") state, future ("To-Be") state, and a set of projects to bridge the gap between the two. Ken worked with a small team (Partner, Associate Partner and Senior Manager) to interview personnel, review all existing systems, evaluate potential systems/vendors, and define a set of projects that would be required to merge these groups. Ken also worked on the Program Management Office team as lead project manager to manage all the individual projects to design and implement a trial OS/DA portal.

Dublin 2, Ie

CLIENT: TIME WARNER CABLE - FULL SERVICE NETWORK (FSN) ORLANDO IMPLEMENTATIONTime Warner Cable's Full Service Network (FSN) was the world's first digital, interactive television network. FSN debuted in Orlando, Florida and included on-demand movies, homeshopping in a "video mall", interactive multiplayer video games, etc. Ken was responsible for managing the Program Management Office (PMO) including all the activities and deliverables for all participating vendors, technology, systems, and people to deliver the Orlando trial. This included managing tasks and projects for Silicon Graphics, Scientific Atlanta, TWC, and Andersen Consulting. Ken was also responsible for setting up the Local Area Network (LAN) and managing the network using Novell NetWare as the network administrator.

Dublin 2, Ie

CLIENT: TELECOM AUSTRALIA (TELSTRA) - FLEXCAB BILLING SYSTEM AND CUSTOMER PROFILE SYSTEM (CPS) IMPLEMENTATIONFLEXCAB was Andersen Consulting's next generation Flexible Billing and Invoicing System. It was originally developed in the US (Pacific Bell) but customized for other telco carriers in Latin America, Europe and Australia. Ken was responsible for building a performance model for the FLEXCAB system to ensure the Database and network could support the transaction volumes required for Telstra. In addition, Ken helped design and implement a Customer Profile System (CPS) customer database to aggregate all customer information across Telstra accounts. This required doing a business architecture including identifying the "As-Is" state for all systems, processes, and people, and then the ideal "To-Be" state.

Dublin 2, Ie

CLIENT: BANCOMER (2ND LARGEST BANK IN MEXICO) - ALTAMIRA FINANCIAL SOFTWARE IMPLEMENTATIONKen was responsible for designing and implementing the Altamira Financial Software package, which was a financial services software package from Spain. The software was originally implemented for banks in Spain and other Latin American countries. Ken was responsible for customizing the software and interfaces to work for Bancomer.

Dublin 2, Ie

CLIENT: ALLSTATE INSURANCE - CLIENT FILE SYSTEM (CFS) INITIATIVE Allstate Client File System (CFS) was an Allstate initiative to link customers and policies across all their business units (e.g., Personal Property and Casualty, Home, etc.). Prior to CFS, Allstate business units operated independently so the company and agents didn't have a good 360 view of all customer profile information. Specifically, Ken was responsible for designing and developing a phonetic search and scrub software package and set of processes to match customers across a variety of systems. This required comparing data from each business unit and identifying customers that may be a match based on phonetic software rules or substitution rules. Because of Ken's background with SSA-NAME3 software at Chicago Title and Trust, Ken was able to design and implement this software from scratch. This was used as the basis for Allstate scrubbing, matching and customer search systems for many years. Ken was also responsible for designing, implementing, and testing several other processes related to the launch of the CFS prior to being rolled out to customer service representatives and agents in the field. Most of these processes related to customer service and agent search screens and systems.

Dublin 2, Ie

CLIENT: CHICAGO TITLE & TRUST – NEXT GENERATION TITLE PLANT (NGTP):NGTP was Chicago Title & Trust Next Generation Title Plan System. It was a high-risk project responsible for title searches during property closes or refinances. It was implemented on a DEC/VAX front-end and IBM DB2/Mainframe back-end. Ken was responsible for designing and programming the middleware component to ensure the DEC/VAX front-end communicated effectively with the IBM back-end. At the time, it was considered very leading edge. In addition, Ken was responsible for evaluating and implementing the SSA-NAME3 (Search Software America Phonetic Search Software package. This included all the phonetic search software phonetic and substitution rule sets.

Dublin 2, Ie

CLIENT: CARSON PIRIE SCOTT –RETAIL SYSTEMS MODIFICATION INITIATIVES:Ken was responsible for analyzing all software and code for Carson Pirie Scott Retail Systems and identifying any impacts resulting from launching their 100th store. This included reviewing and modifying all Cobol, PL1, Pascal and Assembler code (AT&T 3B2).

ARCHITEL SYSTEMS CORPORATION NEW BUSINESS DEVELOPMENTIn 2005, Ken moved to Denver and was attending University of Colorado-Boulder while on leave of absence from Andersen Consulting. In March 2005, Ken took on a part-time roll with Architel Systems Corporation (ASC) while getting his Masters. Architel had several network and workforce management products including Automatic Service Activation Program (ASAP), Objectel, Order Management System (OMS) and InterGate. During this time, Ken was responsible for reviewing and responding to proposals for work with various US, Canadian and other International carriers/phone companies. Ken helped sell new ASAP and OMS work at several carriers during his time.

Bs, Computer Engineering

Ms, Interdisciplinary Telecommunications Program

Bachelor Of Science - Bs, Computer Engineering

Master Of Science - Ms, Multi/Interdisciplinary Studies (Telecom, Business, Political Science)