Responsible for overseeing the development and execution of the company’s marketing strategy. Lead and manage the marketing team to enhance brand awareness, drive customer acquisition, and ensure alignment with the company’s overall strategic objectives.Key Responsibilities:Strategic Leadership:-Develop and implement a comprehensive marketing strategy aligned with the company’s goals and objectives.-Analyze market trends and consumer behavior to identify opportunities and threats.-Collaborate with the executive team to drive the company’s overall strategic vision.Brand Management:-Spearhead the development and execution of brand positioning and messaging.-Ensure brand consistency across all channels and touchpoints.-Manage and optimize the company’s digital presence, including the website and social media platforms.Marketing Campaigns:-Plan, execute, and evaluate marketing campaigns to drive customer acquisition and retention.-Utilize various channels including digital marketing, traditional advertising, content marketing, and public relations.-Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.Team Leadership:-Lead, mentor, and develop the marketing team to enhance their skills and performance.-Foster a collaborative and innovative work environment.-Set clear objectives and performance metrics for the marketing team.Budget Management:-Develop and manage the marketing budget, ensuring effective allocation of resources.-Monitor expenditures and ROI to ensure cost-effective marketing activities.Customer Insights:-Gather and analyze customer data to understand needs and preferences-Implement strategies to enhance customer experience and loyalty.-Build personalized customer relationship through CRM programs-Conduct market research to stay informed about industry trends and competitor activities.

Responsible for the overall business strategy and growth of the LIMITLESS mobile app and E-Commerce segment of the organization.- Develop a Business Roadmap and Customer Value Proposition for the LIMITLESS app and E-Commerce- Lead product/feature development of the LIMITLESS mobile application that will lead to sales & revenue- Create processes to enhance partner and customer experience- Grow the LIMITLESS mobile app customer & partner merchant base- Identify new revenue streams for the business- Manage OPEX and deliver target EBITDA- Analyze Data & Insights and keep up to date on the digital and e-commerce market trends and opportunities.

Responsible for growing overall business and brand of Integrated Loyalty Program and Microfinance Category.Overall lead in the development and execution of Integrated Loyalty Program which includes overseeing the IT solutions, creating economics and business case and preparation of all ATL and BTL communications for the launch . Leads the growth of volume and profit for the Integrated Loyalty and Microfinance Category and support growth of each category thru development of programs within the platform, initiatives and influencing policies and decision making.Leads overall brand management for Integrated Loyalty & Microfinance category covering key activitiesDevelopment and execution of Integrated Marketing Communications and Strategies for the brand that is aligned to the company vision, brand purpose and customer value proposition.Identification of new products or program relevant to the market, industry and its customers.Responsible for growing the merchant partners of the Integrated Loyalty program.Ensure timely and correct messaging and push notifications to consumers aligned to each Brand/Category and overall customer experience design.Regularly work with Cross-functional teams and the Customer Experience Unit in carrying out campaigns and activities.Management of media - ATL, BTL and Digital for the Integrated Loyalty & Microfinance category.Advertising Budget Management with complete P&L analysis.Brand performance review and strategic opportunity mapping.

Manage, Develop and Grow a team of Sales Professionals and lead them to deliver agreed margins and volumes. Cultivate a partnership based relationship with customers.Main Responsibilities:Plan, monitor, and achieve individual sales target based on volume growth, profit and overdue.Support the development of innovative and complex CVPs to be able to move from a supplier toa partner relationship in a value led environment.Gain knowledge of market development, competitors’ offers strength and weaknesses to creategrowth opportunities. Increase the value and volume of sales to existing customers through value, cross and upsellingor lubes offer.

• Planning & Execution of Marketing & Branding Objectives• Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.• Oversee creation and delivery of press releases, advertisements, and other marketing materials• Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities• Develop and Implement local and nationwide promotions for Retail Division• Organize a trade launch event and Distributor & Dealer Convention event for Lubes & Retail Division.

• Ensure that Sales, Volumes and Profitability of all stations are in line or will exceed target.• Strict Implementation of Retail Pricing Policies to optimize retail pricing in trading areas.• Credit and Financial Management• Implement local marketing activities and promos that will contribute to the sales of the station.• Dissemination and Implementation of Total Standards: Operational, Quality, Top Service, HSE and Code of Conduct.• Project manager for the roll out of new POS system for Company-Owned Retail stations and directly coordinated with Total’s regional office in Singapore and head office in Paris, France.

• Market Intelligence Reports: Asses and report trends in local Retail Environment.• Trade Area Surveys: conduct market and competitor analysis, including determination of Shell’s retail position in relation to competitors on costs, quality, service, market position and structural strengths and weaknesses.• Target setting: formulate site specific business plans as inputs for the formulation of Retail objectives that balance volume growth and security, margin growth and security and overall CAPEX and OPEX ceilings and financial targets.• Marketing Planning: provide inputs from the field for the development of Retail Marketing plans to achieve retail marketing objectives that integrate network development and management, brand and product/service development• Execution: manage the implementation of the Retail Customer Value Proposition on a per zone level.• Performance Monitoring: monitor, report and evaluate the operational and commercial performance of retail sites through regular financial, operational and safety audits.• Business Counseling: provide business advice and counseling to retailers including the development, progress monitoring and annual review of site business plans.• Relationship Management: manager Shell’s relationship with Retailers and other stakeholders within specific geographic area coverage.• Network Expansion: Act as a first contact for prospective retail stations, investors and provide initial assessment of the investor and site feasibility.• Pricing Execution and Margin Management: Review strategy performance and act as a proponent for tactical pricing activities. Responsible for maximizing Shell’s short term and long term profitability.

• Develop Key Accounts that will contribute to the growth and market share of cards business. • Ensure strategies and plans maximize profitability and market share and growth opportunities. • Build and sustain long term customer relationship by understanding and attending to their immediate and long term needs. • Manage and maximize volume and margin of existing Key accounts through effective use of Customer Value Proposition • Collection and Credit management • Fraud analysis and Investigation • Events and Training Sponsorships