Kenneth Olsen Email & Phone Number

Kongens Lyngby, Capital Region Of Denmark, Denmark

Copenhagen, Capital Region, Denmark

Visual merchandising, project management, window decoration, staff training, events, production, store openings, decoration and concept development.

– Coach/train/lead local VMs on a consistent basis in visual merchandising, styling, support of net sales and communication plus handle their development plans. - Implementing HQ visual guidelines in the region (showrooms, retail, department stores, outlets and wholesale). – Manager for country and Area visual merchandisers in Nordic and Benelux.– Create tasks and follow up feedback in FOKO tool to regional stores and VM team. Share best practise.- Window installations in all channels. – Create creative content for events in collaboration with Trade Marketing Manager.– Project Coordinator on events: press days, sales kick offs, retail, wholesale and department store events.– Handle all local production of POS material for the region. – VM budget responsible for the region.– Hosting training days for Store Managers, Staff and Sales Team on VM principals and guidelines. – Project Manager on shop in shop openings/refits in the region. - Coordinate with Retail Manager to ensure follow up on proper execution and conduct ad hoc visit markets/store.AWARDS at DIESEL- Best wholesale window campaign roll out globally 2018.- Best department store windows globally FW 2017 (Illum Cooenhagen)- Best supplier event award Carlings SS 2017- Best department store instore activation globally SS 2016.- Best department store window execution globally SS 2015- Best department store window and instore execution globally FW 2015.

Copenhagen Area, Denmark

Copenhagen Area, Denmark

– Develop, manage and communicate visual merchandising concept/directions aligned with brand image and DNA. – Develop VM guidelines per collection for retail and wholesale based on buying. – Create creative layout for fashion fairs, retail stores, showrooms, windows and in store plus events.– Production responsible for window decoration material for all channels.– VM budget responsible. – Coach/train/lead local VMs on a consistent basis in visual merchandising, styling, support of net sales and communication. – Definition, development and maintenance of brand shop concept in cooperation with Shop Opening Manager. - Define outfit proposals with design manager for buying team for retail and wholesale.– Styling of photo shoots for catalogues and campaigns.

Same area of responsibilities as in above role: "Visual Merchandising Manager COTTONFIELD IC GROUP" for both brands.

– Team Manager for Area visual merchandisers. – Implementing HQ visual guidelines in the region (showrooms, retail, department stores, outlets and wholesale). – Window installations in all channels. – Project coordinator on events: press days, sales kick offs, retail, wholesale and department store events.– Hosting training days for store managers, staff and sales team on VM principals and guidelines. – Coach VM team and handle their development plans. – VM budget responsible for the region.- Visual Merchandising consultant for DIESEL SPA Italy - Working with development of VM guidelines for Retail stores world wide together with DIESEL HQ VM team in terms of tests and developments.AWARDS at DIESEL:2008 BEST WINDOWS WORLD WIDE2008 BEST IN STORE VISUAL MERCHANDISING WORLD WIDE2008 CONCISTANCY AWARD ( KEEPING HIGH LEVEL OF VM)

Overall responsible VM strategy and objectives. Implementation of VM guidelines at retail and wholesale level, training store staff, local visuals. Installation window decorations and in-store merchandising. Store openings and store refits. Styling/decoration for fairs, training events, fashion shows in DK and SW.

Working on the shop floor selling DIESEL collection to customers using customer service training skills and product knowledge. Decoration of windows according to Visual merchandising guidelines.

Randers Area, Denmark

Sales Assistant in a multibrand store.