Ken Rader Email and Phone Number
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Experienced growth marketer with a proven track record of efficiently managing projects and campaigns for industry-leading enterprises and marketing agencies. A team player with robust communication skills and a solutions-oriented mindset, skilled at motivating teams to drive business growth through strategic marketing methodologies. Proficient in leveraging digital expertise, cross-functional collaboration, and content strategy, specializing in tech-driven solutions for both B2C and B2B markets. Adept at navigating full-funnel strategies across the customer journey, using data-driven analytics for brand development, customer acquisition, revenue optimization, and retention.Team Building & LeadershipAdept at guiding, and motivating teams in shared resources structure. Exhibit a sense of urgency and ability to effectively build camaraderie in the midst of fast paced, quickly changing environments, with demanding deadlines and numerous projects.Impact to OperationsDeliver high-profile projects within expedited time frames and strict budgets, while meeting stakeholder expectations, resulting in ongoing revenue growth. Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.Experience has been focused on projects consisting of:• Full-Funnel Marketing Strategy• Analytics Reporting & Implementation, including dashboards and insights• Content Creation (Static & Video) and Paid Advertising (Paid Social, Display & SEM)• Software/Application Development & Implementation• Discovery, Strategy, UX, UI development, QA & UAT, Deployment, Training, & Maintenance• Enterprise CMS & eCommerceProficiencies:• MS: Project, Visio, Office Suite, • CRM: Salesforce, Base, HubSpot• Design: Figma, Illustrator, InDesign• PM:, Jira, Trello, Mavenlink, Workamajig, Monday• Marketing: Salesforce Marketing Cloud, Adobe Experience Platform(AEP) , Oracle Eloqua• CMS: Adobe Experience Manager, Sitecore, Ektron, WordPress, custom content management systems • Analytics & BI: Google Analytics, Google Tag Manager, Tealium, Adobe Analytics, Tableau• Enterprise Social: Sprinklr, Crimson Hexagon, Hootsuite)• Methods: Agile (Scrum & Kanban), Waterfall, Lean project management VMware, MetLife, Office Depot, Marriot, PwC, & Walmart.
Cloud Software Group
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Sr. Corporate Comms MgrCloud Software Group Feb 2024 - PresentFort Lauderdale, Fl, Us
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Marketing & Content Director, It And Digital TransformationAuxis Oct 2022 - Jan 2024Fort Lauderdale, Fl, UsDrive results for creation of lead generation content and ad campaigns, resulting in $8.5M in new business. Lead teams in generation of $1.3M in ad agency billings. Develop and execute content strategy for IT and Digital Transformation practices, strategizing and implementing diverse content types, including articles, blogs, white papers, guides, videos, and social media initiatives.• Led comprehensive website replatforming and redesign, optimizing UX, SEO, information architecture, content strategy, lead generation, and implementing advanced analytics, including personalization through segmentation and targeting, within the overarching MarTech stack.• Achieved 45% surge in website traffic, 30% decrease in page load time, and 15% boost in conversion rates.• Devised innovative messaging strategies for service lines, resulting in a 50% increase in qualified leads and alignment with sales and delivery processes, while delivering revenue growth. -
Digital Marketing DirectorHackeru Oct 2019 - Jan 2021Coral Gables, Florida, UsPartnered with leadership to provide digital solutions to identify key customer milestones and digital trends to innovate and align with business goals. Implemented a digital marketing plan for the establishment and success of a newly acquired business division. Restructured and led a team of more than ten external, internal, and offshore team members to achieve digital marketing goals.• Delivered a data-driven approach to lead generation websites, generating a 30% reduction in bounce rate and a 20% increase in organic traffic.• Analyzed customer behavior to refine UX/design, for a 40% improvement in user engagement and 10% increase in average order value. -
Senior Manager, Digital & Social InnovationCarnival Cruise Line Apr 2018 - Sep 2019Miami, Florida, UsDeveloped and led a high-performing social media team of 18 in conducting strategic planning, content development, and channel optimization. Administered a budget of $6M. Collaborated with agencies and cross-functional teams for projects related to Creative, PR, Retail, Entertainment, Paid Social, Email, SEO, Internal Communications and Product Development. Partnered with marketing and digital leadership to transform Carnival's business model from one that was Analog Brand Centric to a Digital Customer First approach. Presented periodic performance results and best practices to executive stakeholders.• Spearheaded deployment of Carnival's first shipboard mobile tool across 26 ships, resulting in the enhancement of communication and collaboration for 10K+ employees, while also streamlining operational processes. • Contributed to a 15% boost in customer acquisition, generated a 45% upsurge in online bookings, and achieved a 30% reduction in customer service tickets. • Executed a comprehensive implementation plan for Sprinklr, including architecture, data governance, rule engine, measurement, training, and onboarding, to deliver a 20% boost in social media campaign ROI and a 30% improvement in cross-functional collaboration. • Developed digital strategy to attract and retain customers through the visitor journey, resulting in the growth of two websites at 28% and 24%, despite a declining market. -
Senior Digital Producer/Senior Project ManagerThe Community Oct 2016 - Apr 2018Miami, Florida, UsDelivered end-to-end digital content development initiatives on behalf of top-tier clients, including Verizon, BMW, Google, Corona, and Magic Leap. Strategically optimized website, mobile, OLV, CRM, and social media platforms, driving significant revenue growth across desktop, mobile, tablet, and apps. Led cross-functional collaboration with account, creative, media, SEO, trafficking teams, and technical development partners to define project goals, assign resources, and identify potential risks Established and maintained regular communication channels with stakeholders fostered strong client relationships. • Led digital production and marketing technology integration for a multi-year Verizon campaign. Orchestrated an in-house newsroom capturing authentic stories from engineers across 14 cities, resulting in 50+ films and 100+ interviews. Introduced the "Local-Up" approach, leveraging genuine locations and personnel, achieving over 138M views and a 61% YouTube completion rate, surpassing benchmarks by an impressive 200%.• Identified and resolved key data tracking gaps in Adobe Analytics, resulting in an over 30% improvement in data accuracy and enabling data-driven decision making for marketing campaigns. • Produced a 25% increase in project outcomes and client satisfaction. -
Senior Associate & Project Manager - AdvisoryPwc Feb 2011 - Apr 2015GbOrchestrated all facets of multi-million-dollar projects. Supervised account and project management teams for clients, including Carnival Cruise Line, ADT, Starbucks, Citibank, and Halliburton. Trained team members in effective communication to deliver marketing updates and performance metrics to stakeholders, demonstrating transparency and organizational alignment.• Led eCommerce and booking projects for Carnival Cruise Line, managing website migration, online check-in system development, and booking engine optimization. Implemented analytics, doubling conversion rates. Orchestrated various digital solutions, resulting in a 3X increase in stateroom bookings and a 29% rise in shore excursion bookings within the first 3 years.• Shared expertise in next-generation technologies with teams and executed strategies to deliver transformative projects, leading to a 50% increase in operational efficiency and a $1 million cost savings. • Managed a visionary multi-year project focused on thought leadership and innovative service offerings, resulting in a remarkable 15% revenue increase for the Advisory practice. Highlighted the firm as a leading provider of transformative digital consulting services and emerging technologies, expanding engagements with existing clients and introducing services to potential new clients. -
Founder & CeoThe Cereal Bowl Sep 2005 - Feb 2011Coral Gables, Fl, Us• Developed The Cereal Bowl® brand from inception to completion, handling key components of its national growth through franchising in several states and an international area development. • Managed all aspects of the brand and strategy, i.e. collateral materials, customer experience framework, intellectual property and digital media.• Yielded national and international media coverage from local media, CNN, NBC and the Food Network.• Fostered relationships with top executives from Fortune 500 companies such as General Mills, Quaker, Sysco, and Aramark to form vendor and brand partnerships, as well as to secure non-traditional locations. • Developed segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, and budgets, for internal and external messaging strategies in support of recruitment, retention and growth. • Performed financial impact analysis for new contracts and support negotiations. • Oversaw and validated pricing models and lead initiatives to identify inefficiencies and areas of development and improvement.
Ken Rader Skills
Ken Rader Education Details
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Nova Southeastern UniversityMarketing & Finance -
The Wharton SchoolMarketing
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Syracuse UniversityFinance
Frequently Asked Questions about Ken Rader
What company does Ken Rader work for?
Ken Rader works for Cloud Software Group
What is Ken Rader's role at the current company?
Ken Rader's current role is Senior Digital Marketing Manager | Web, Content & Brand Strategy | Data Analytics | Growth Marketing | ABM | Client Services Lead | B2B & B2C | PwC, Publicis & Carnival Cruise Alumni.
What is Ken Rader's email address?
Ken Rader's email address is ke****@****owl.com
What is Ken Rader's direct phone number?
Ken Rader's direct phone number is +195476*****
What schools did Ken Rader attend?
Ken Rader attended Nova Southeastern University, The Wharton School, Syracuse University.
What are some of Ken Rader's interests?
Ken Rader has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Science And Technology, Human Rights, Animal Welfare.
What skills is Ken Rader known for?
Ken Rader has skills like Strategy, Marketing, Entrepreneurship, Business Development, Start Ups, Leadership, Project Management, Brand Development, Digital Marketing, E Commerce, Business Strategy, Digital Media.
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