Assistant Promotions Director
Carter Broadcast Group, Inc
Kansas City, Missouri Area
I advanced through a series of promotions including Internship Coordinator, On Air Talent, Promotions Assistant, Community Relations Representative and culminating with Assistant Promotions Director. While working as the Assistant Promotions Director I developed promotional programs to optimize revenue levels. I designed and created marketing collateral for sales meetings, proposal and promotions. I also compiled comprehensive lists describing product and service offerings and set up equipment for broadcasts and promotions at station remotes. I wrote, produced and cut concepts and spots for show launches, current shows and advertiser-sponsored campaigns. I also managed all social media programs, including Internet forums, blogs, social networking applications and message boards. While at public appearances I informed customers/listeners about sales promotions, on site and on air promotions, and I did so in a friendly and engaging manner. I organized public appearances, lectures, and contests to increase brand awareness. I also created and performed oversight for web and other content, including monthly newsletters and annual promotional calendars.