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@newyorkmag.com
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6 phones found area 212, 201, and 080
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Ken Sheldon is listed as Marketing and Customer Experience Leader at Amazon | Data and Analytics | CRM | Product and Brand Development at Amazon, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at newyorkmag.com, phone signal with area code 212, 201, 080, and a matched LinkedIn profile for Ken Sheldon.
Ken Sheldon previously worked as Marketing Lead for Amazon Hub Delivery at Amazon and Head of Global Consumer Marketing for Amazon Marketing Cloud (AMC) at Amazon. Ken Sheldon holds Bachelor Of Arts (B.A.), Economics from Duke University.
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A successful marketing and product executive who has led both business-to-business and consumer marketing teams. A conversion and lifecycle marketing expert with a history of driving growth in customer acquisition, engagement and retention. Extensive experience optimizing marketing platforms and CRM to drive revenue growth.I am talented at coordinating key stakeholders to achieve company goals at both startups and more established companies. I'm known for being obsessed with KPIs and making decisions based on data. I possess vast experience with product positioning and all forms of digital marketing. Specifically, I am an expert at driving growth through lifecycle marketing, CRM, email, SEO, social media, performance marketing, paid media, automation, UX, content, business development, segmentation, data science, analytics and consumer marketing. Some key highlights from my career include:Launching new marketing channels to secure partners for Amazon Hub Delivery.Developed a direct-to-consumer marketing program to drive awareness, engagement and conversion for Amazon Marketing Cloud (AMC).Launched the Partner Accelerated Development program for Amazon Ads to co-build AMC-based solutions with larger partners.Replaced the Arizent tech stack to improve marketing capabilities, speed and automation. Migrated the company to a new Customer Data Platform (CDP), a new Email Service Provider (ESP), a new Content Management System (CMS), and to new on-site marketing tools.Drove 300% growth in paid subscriptions sales and 1,100% growth in email registrations through the Arizent sites. Grew users of the Arizent websites by 23% in 6 months time. Optimized the marketing funnels that increased conversion rates for newsletter sign-ups, subscription sales, and lead generation.As the Vice President of Marketing for Sapphire Digital I grew the Vitals.com ratings and reviews to an industry-leading 9M and grew social engagement 30-fold.Previously the head of audience development for New York Media – parent company of New York Magazine, NYMag.com, TheCut.com and Vulture.com. While there I was responsible for digital marketing strategy and all consumer marketing campaigns. Drove 900% traffic growth for the New York Media websites: from 3M to 30M monthly visitors.Founded the social media department for New York Media and grew the followings from 1M to 10M.Led New York Magazine to record subscription, newsstand and profitability growth, and prior to that I managed a $60M P&L and 4M subscriber base at Time Magazine.email: sheldon.ken@gmail.com
Listed skills include Publishing, Digital Media, Digital Marketing, Content Strategy, and 48 others.
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Seattle, WA, US
Directing the lifecycle marketing strategies that drive awareness and growth for Amazon's newly launched delivery program, Amazon Hub Delivery.Leading marketing, content development, and MarTech initiatives in support of partner acquisition and development goals.
Seattle, WA, US
Consumer Go-to-Market lead for Amazon Marketing Cloud. Established the direct-to-consumer strategy and led all marketing activities to engage prospects and users including content development, email marketing, social media, and events.Career Highlights: Spearheaded a direct-to-consumer marketing program to drive AMC awareness, engagement, and conversion..
State College, PA, US
Head of subscription marketing and audience development for AccuWeather. Drove awareness, usage and conversion for the AccuWeather products and services. Oversaw email, newsletters, lead generation, research, social media and SEM.Career Highlights: Launched subscription products with new conversion funnels and lifecycle journeys guided by user.
New York, NY, US
Head of the Audience Development and Marketing teams and led the growth initiatives for all 10 Arizent brands. Arizent is the parent company of leading financial services brands including American Banker, The Bond Buyer and Financial Planning. Created the vision and strategies that have driven record user growth and engagement to increase the company’s.
Bedminster, New Jersey, US
Oversaw all audience development and consumer marketing initiatives for Vitals.com. Devised unique content, formed promotions, and performed campaigns required to deliver on advertising sales commitments. Managed all consumer email efforts and the Vitals Patient Choice Award program. Performed user research studies to measure brand awareness and site.
New York, NY, US
Head of audience development and consumer marketing for the New York Media websites. Guided two directors, five managers and four social media editors. Coordinated traffic acquisition campaigns in support of advertising and audience goals. Administered the digital analytics and social platform reporting for the company; presented website results to key.
New York, NY, US
Executed all decisions related to subscription source mix and promotions. Led the monthly close, performed all reforecasts, and presented results to management. Filed audit statements and liaised to Ad Sales for circulation inquiries. Governed newsstand (allotments, promotions, and pricing) and agency sources. Guided a team of 6 managers.A selection of key.
New York, NY, US
Supported the cultivation of 2M+ in subscriptions per annum and controlled $70M in funds. Maintained agent relationships requiring remit and advertising negotiations, as well as the coordination of promotions. Determined all subscriptions offers and test plans.
New York, NY, US
Developed retention strategies, forecasted renewal rates and expenses. Executed renewals testing agenda and analyzed results to determine rollouts.Created a Lifetime Value model and trained the Time Inc. staffs on how to utilize.Ran peer meetings and taught classes to a wide range of consumer marketers.Launched member-get-member programs that generated.
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Ken Sheldon works for Amazon.
Ken Sheldon is listed as Marketing and Customer Experience Leader at Amazon | Data and Analytics | CRM | Product and Brand Development at Amazon.
AeroLeads has found 2 work email signals at @newyorkmag.com for Ken Sheldon at Amazon.
AeroLeads has found 6 phone signal(s) with area code 212, 201, 080 for Ken Sheldon at Amazon.
Ken Sheldon is based in New York City Metropolitan Area, United States, United States while working with Amazon.
Ken Sheldon has worked for Amazon, Accuweather, Arizent, Sapphire Digital, and New York Magazine.
You can use AeroLeads to view verified contact signals for Ken Sheldon at Amazon, including work email, phone, and LinkedIn data when available.
Ken Sheldon holds Bachelor Of Arts (B.A.), Economics from Duke University.
Ken Sheldon is listed with skills including Publishing, Digital Media, Digital Marketing, Content Strategy, Digital Strategy, Audience Development, Online Advertising, and Integrated Marketing.
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