Working with small and midsized clients providing a broad spectrum of innovative, creative and cost effective marketing programs and services including: Marketing and Strategic planning, Website audits, SEO, SEM and PPC, Link building, Lead Generation programs, Website analytics, and Market Analysis. • Served as outsourced marketing department for real estate lender. Managed website, developed customer acquisition and engagement strategies. This involved developing and executing media campaigns. Grew loan volume from less $1MM/month to over $8MM/month over three-year period.• Created a middle market strategy for Arch Insurance’s property business units. Interviewed customers and analyzed market data in order to develop a regionalized go-to market strategy. • Worked with an Israeli software company to help introduce a new SaaS product to the insurance industry, utilizing an interactive communication program targeting CMO’s and CIO’s. Program generated a 55% increase in appointments to prospect companies.Other areas of expertise include:Market ResearchMarket SegmentationWeb AnalyticsPublic RelationsCRM (Salesforce)

A streaming video news startup (www.wrin.tv) delivering headline news and thought leadership for risk and (re)insurance professionals. Developed and implemented customer acquisition engagement and/retention programs and strategies; Recruited and interviewed industry thought leaders.• Oversaw website design and development. Optimized video assets. Developed content syndication strategies in order to grow viewership and increase customer engagement, over 100 websites utilized WRIN.tv content. Sold advertising and sponsorships.• Managed email and digital marketing campaigns grew monthly viewership by over 20%/month.• Utilized Social Media to drive traffic and viewer engagement on Twitter, LinkedIn, and Facebook.

Led E-Commerce department and managed online banking website (www.affinityfcu.org). Developed and implemented online marketing and engagement strategies, customer acquisition, and loyalty programs, digital strategies, and managing the online brand. Utilized WebTrends, Google Analytics, and Omniture.• Redesigned corporate and online banking websites and implemented a content management system (CMS) which led to a 10% increase in customer satisfaction and 30% growth in new customers.• Rolled out five new online products/services including Business Banking, Remote Deposit and Capture and Mobile Banking. Identified vendor, negotiated contract and managed project.• Turned around the relationship with a major vendor and renegotiated a five-year $8 million contract resulting in savings of over $1.8 million over life of contract.• Developed online communications strategy leading to better coordination and support of campaigns and product rollouts. Increased customer engagement using a combination of banner ads, SEM/SEO, e-newsletters, and emails, targeting specific customer/market segments leading to higher conversion rates. An example involves a campaign to get members to convert to e-statements. Program exceeded its initial objectives by 150% and led to savings of $60,000/year.

Developed a worldwide engagement strategy targeting IT Pros in the midmarket segment to improve customer satisfaction and up-sell/cross-sell opportunities. Identified and managed metrics to track the effectiveness of marketing program and ROI. • Led online marketing efforts with TechNet, MSDN, and other Business Groups to drive traffic to Midsize Business Center. Developed data acquisition strategy and ongoing process improving customer data quality.• Headed Midmarket CRM Business Process practice to increase demand generation and sales. Drove campaign adoption in field, identified metrics to track impact on ROI. Identified, captured and promoted best practices to subsidiaries.• Developed online process library to capture and document existing and emerging online marketing processes to support the roll out of campaigns to 56 Business Units on a worldwide basis.

Established marketing department, for large regional recruiting firm, to support online and offline marketing efforts. Coordinated the external marketing activities of 14 divisions including public relations, speaking engagements, and lead generation. • Revamped marketing collateral and coordinated all external communications and marketing programs including website, branding and marketing campaigns. • Developed online/offline advertising strategy saving $500,000, annually.

Established a Marketing Technologies unit responsible for developing and managing Zurich North America’s website, www.zurichna.com. Partnered with key groups managing third party relationships, global cross-unit strategy, and senior management liaison/interface. Consulted with distributors, supported customers, and coordinated activities and trained sales force on online programs. • Developed and rolled out enterprise wide e-Commerce strategy enabling business units to transfer underwriting and marketing operations online and allowing customers to control their own risk management processes. Premium volume via the Internet grew from $5 million to over $140 million (a 2,800% increase) over four years. • Conceived and designed a wireless application, using the Blackberry, linked to customer relationship management system, to support marketing and sales efforts. Resulted in increased sales and higher productivity of account executives.• Spearheaded the development of email marketing programs and strategies. Cross-selling of products increased 15% and customer retention levels stayed high. • Directed the development, training, and rollout of enterprise-wide Customer Relationship Marketing (CRM) system to 5,000 users around the country. Developed sales tools, training and collateral material to support roll out of system.• Managed and staffed New York-based Marketing Service Team responsible for providing all marketing, strategic planning, market research and communications support for New York-based Business Units.

Progressed through a variety of positions - Marketing Research Manager, Director of Market Development, Assistant Vice President of Marketing, and Assistant Vice President Strategic Market Planning. Created and set up both Marketing Research and Strategic Market Planning Departments. * Developed a competitive benchmarking practice to track key competitors.* Identified and exploited technology to market insurance-based products and services.* Managed and supported product lines, marketing research and communications departments. Developed market strategies and identified and developed new market and product opportunities.* Initiated, developed and administered all marketing plans, policies, and systems for personal and commercial accounts. Oversaw the development and implementation of advertising programs, brochures, marketing and sales collateral, and press releases.* Developed market segmentation program and strategies and direct and database marketing activities