Kenneth Tyler Email & Phone Number

Atlanta Metropolitan Area

• Designed a web analytics data strategy, defined a scalable architecture for a fortune 500 company, using Google Analytics, GTM and custom data transformation.• Created automated feed of analytics clickstream data, using Rstudio and Microsoft Azure Products, to feed into a data lake.• Setup custom weather alert feed to drive marketing emails to consumers.• Managed the creation of a custom designed CMM BI Tool using SSRS, AWS and external data source• Mentors/Coaches/Manages junior consultants• Implemented Salesforce Audience Studio from scratch• Implemented and ran testing with Google Optimize utilizing Google Tag Manager• Built micro-sites/landing pages/surveys/quizzes with HTML and CSS utilizing custom templates in association with JavaScript functions.• Experience with Facebook Graph, Acoustic, Google Developer, Azure APIs.

Atlanta

Acts as the primary analytics instrumentation consultant for analytics platforms; gathering requirements, architecting solutions and ensuring delivery meets business needs.

Greater Atlanta Area

Primary back-end business systems analyst for Adult Swim’s responsive website and for iPhone, iPad and Android mobile apps. Acts as a technical and non-technical thought translator between sales, development, ad operations and analytics. Kenny’s qualifications include extensive expertise with Mobile and Website QA Practices, Charles Debugging Proxy, Freewheel Ad Sever, DFP Premium Ad Server, Operative One Contract Management systems and Technical Maintenance issue.-Managed the Ad implementation of a brand new back end content video delivery system along with a complete redesign of UI.-Successfully managed the implementation of a monetization strategy to increase ad inventory on Adult Swim’s website to meet Q4 revenue goals.-Acted as a SME/consultant for team of ten business analyst during an ad server (DE) and contract management system (Solbright) migration.-Compiled QA documentation, defining requirements for offshore testing and automation.

Greater Atlanta Area

Primary responsibilities include the maintenance and new implementation of ad technologies and user tracking metrics on all new and existing mobile and web based platforms for International Digital Properties for The Weather Company.Platforms Maintained:- iPhone App International- WSI - Intellicast Apps (iPhone, iPad and Android)- WSI - 3rd Party Apps (iPhone, iPad and Android)- IPTV (Samsung and LG) (international and domestic)- Android App International- Web International- MW International- Various other Platforms (Blackberry, Windows and new projects).Systems/Processes Used include:- DFP - Premium- Omniture – Site Catalyst 15- Unicorn – Video-Serving Apps- Brightcove - Video-Serving Web- PlaceIQ – hyper-local advertising solution- Various 3rd Party Ad Networks- Scoop/Charles/Firebug – metric and ad verification QA- iBoss – Ad Management/Page construction- All Microsoft Office Products- Various 3rd Party Ad Serving Networks- Waterfall Development-Agile Certified Development

Greater Atlanta Area

Primary responsibilities include the maintenance and new implementation of ad technologies and user tracking metrics on new and existing mobile and web based platforms for The Weather Company platforms.Platforms Maintained:- iPhone App Domestic- WSI - Intellicast Apps (iPhone, iPad and Android)- WSI - 3rd Party Apps (iPhone, iPad and Android)- IPTV (Samsung and LG) (international and domestic)- Weather Undergrouns (iPhone, iPad and Android)Systems/Processes Used include:- DFP - Premium- Omniture – Site Catalyst 15- Unicorn – Video-Serving Apps- Brightcove - Video-Serving Web- PlaceIQ – hyper-local advertising solution- Various 3rd Party Ad Networks- Scoop/Charles/Firebug – metric and ad verification QA- iBoss – Ad Management/Page construction- All Microsoft Office Products- Various 3rd Party Ad Serving Networks- Waterfall Development-Agile Certified DevelopmentProjects to Note:- Migration from DFP Legacy to DFP Premium in 6 months- IPTV new product release international and domestic- Implementation of Unicorn Video Player- iPhone App Branded Backgrounds- WSI DFP Migration- Wunderground DFP Migration

Atlanta, Ga

Bs, Psychology

Activities and Societies: Auburn Lacrosse, Arthritis Research PhilanthropyConcentration in Economics and Industrial Organization

Education record