Impact AI is an AI-driven startup transforming the advertising industry with advanced advertising AI agents that optimize the entire value chain—from A to Z. At the heart of our innovation is AdSalad, a B2B SaaS platform that revolutionizes how businesses allocate and manage their advertising budgets, delivering unmatched efficiency and ROI.AdSalad goes beyond human limitations by automating data analysis to craft highly effective advertising strategies, achieving up to 30-60% improvements in efficiency. By leveraging AI across media planning, creative development, execution, and performance analysis, it maximizes return on ad spend, simplifies complex processes, safeguards budgets, and helps businesses connect with a broader audience—unlocking the full potential of their campaigns.• Overseeing overall operations to drive U.S. market localization strategies for a Korean startup, focusing on human capital, go-to-market (GTM) execution, and sales operations to establish a strong North American presence.• Managing investor relations (IR), leading the streamlined U.S. headquarters flip(Feel free to ask me about the secret!), overseeing Pre-A fundraising, and actively networking with local VCs to build lasting relationships as growth partners and drive success in the U.S. market.*Current valuation: approximately $19M• Serving as the first U.S.-based executive, aligning cross-functional teams and cultural adaptation efforts to bridge gaps between Korean and U.S. business environments, ensuring seamless market entry and sustainable growth.

Sr. Corporate Recruiter(Executive Recruiter) at GRO(Global Recruiting Officer at LG전자 Korea HQ Talent Acquisition Dep.) division in Silicon ValleyLG Electronics focused on developing innovations across the globe. LG Electronics redefines AI as ‘Affectionate Intelligence,’ Highlighting the Technology’s Key Role in Elevating the Customer Experience and Creating a Better Life for All. At the same time, LG Electronics is committed to providing electronic products that help customers live better. To support this, LG Electronics wishes to continue adding value to consumers' lives. LG Electronics offers a wide range of products across areas, including TV & Home Entertainment, Kitchen, Laundry, Computers, Air Conditioning & Solar. • Develop and strengthen the unique executive recruitment brand for LG Electronics HQ across North America• Direct multiple corporate tech seminars and networking events with C-Suites in the US for long-term talent relationship building and timely talent acquisition on behalf of HQ• Supervise talent relationship management for the best-fit executive candidates• Organize full-cycle in-house sourcing and recruiting processes of executives for all business divisions and tech industry professionals• Consult executive sourcing strategies by aligning with business strategies in a short and long-term perspective: coworking with Korean HQ business division executives

SK on HQ Recruiting Manager (SK innovation)Over the past almost 70 years, SK Innovation has grown into South-Korea’s first and largest energy and chemical company. SK innovation has done so through radical innovation and technology development, arriving at solutions that have helped SK innovation becomes global technology leaders in new energy.• Successfully led full-cycle recruiting for 500+ positions at SK on Co., covering entry to director-level roles across sales, marketing, strategy, technical R&D, and operations, both domestically and internationally.• Designed and implemented innovative RPA and AI tools to transform recruiting processes, including a Ph.D. paper web crawler bot for sourcing next-gen EV battery experts and a Q&A chatbot to streamline candidate engagement.• Built and maintained global talent networks, sourcing top Korean candidates across the U.S., Europe, and other regions, and collaborated with leading Korean headhunters for R&D and engineering positions.• Established customized EVPs (Employee Value Propositions) to attract and retain specialists, researchers, and technical staff with competitive compensation packages.

As Vice President of Kojobs Berkeley Chapter, I founded the KNF (Korean Network Forum) Event, managing budgeting, logistics, and career fairs for Korean students at UC Berkeley. Collaborating with the Korea Chamber of Commerce and Industry, I facilitated employer recruitment for undergraduates, Master’s, and Ph.D. candidates both locally and globally.