Leading design for the Retail POS SaaS product with a focus on expanding the vertical’s capabilities.• Manage collaboration between Retail designers and 8 product teams.• Trained and provided design oversight for a team of 3 designers.• Co-created User Interview strategy, boosting Ideas Portal engagement by 42%.• Champion for strategic thought, streamlined design processes, and UX best practices.• Led design for the POS Bundle feature, with a projected 18% increase in B2B sales.

Sole designer for the Retail POS product focused on UX enhancements and high-revenue growth projects.• Collaborated with cross-functional stakeholders to define project strategy.• Conducted user and market research to validate design concepts.• Created wireframes, prototypes, user flows, and high-fidelity interface designs.• Worked closely with engineering and QA teams to ensure high-quality implementation.• Implemented numerous optimizations to address existing user pain points.• Designed POS PIN feature (launching soon), increasing system security and streamlined login flow.• Led design for Offline Mode, providing Merchants with POS abilities during internet outages.• Spearheaded design for a Customer-Facing Display, increasing transaction transparency and B2B sales.

Partnered with various startups and brands to provide comprehensive UX services.• Conducted analysis, uncovering market gaps that helped define strategy and project roadmaps.• Directed the end-to-end design process from initial concept to completion.• Ensured design solutions were engaging, scalable, and rooted in a human-centered approach.• Educated teams on accessibility design best practices to promote inclusive solutions.

Played a key role in leading UX optimization projects for a B2C retailer, driving significant sales growth.• Worked on a nimble UX team to launch website enhancements and new features.• Mentored fellow UX designers, contributing to their professional growth and skill enhancement.• Designed 0 to 1 Outfit Bundling feature, resulting in a 40% increase in AOV.• Redesigned Matching Family Bundling, leading to a 23% increase in UPT.

While working for the Mathys+Potestio agency, I contracted with Sleep Number to design and ship diverse products for the B2C retailer.• Performed competitive analysis to pinpoint Purchase path opportunities.• Provided personalized mentorship and guidance to junior designers.• Managed development handoff and design QA procedures, ensuring seamless implementation.• Created a WCAG-compliant design system, enhancing team efficiency by 25%.• Redesigned Cart-to-Checkout experience; boosted conversion rate by 12% and decreased cart abandonment by 17%.

Helped to guide teams in creating multi-channel campaigns for Google, Nestle, and Nest.• Collaborated with leadership to help win new business and grow existing accounts.• Partnered with Account, Strategy, and Production teams to define and execute strategies for monthly evergreen content, seasonal campaigns, brand activations, and product launches.• Co-developed the #MyFutureMe Challenge, a partnership between Google and Snapchat (Campaign results: 9x swipe up for Snapchat Ads, a 32% increase in engagement on social channels, and a 73% increase in site traffic).

Led design projects for Legacy Health, Starbucks, Outrigger Hotel & Resorts, Nike, and Nestle.• Collaborated with multidisciplinary teams to craft visually captivating social campaigns, websites, and banner ads, resulting in increased engagement and brand recognition.• Managed Swift’s first internship program, overseeing recruitment, training, and mentorship of interns.• Created wireframes, prototypes, and engaging designs that optimized the user experience.• Worked closely with engineering teams to ensure designs were feasible.• Helped to redesign the Outrigger Hotel & Resorts site, ensuring it was mobile-optimized and adhered to WCAG guidelines (32% decrease in bounce rate and an 18% increase in conversion).

Partnered with small businesses and startups to deliver impactful design solutions.• Collaborated with clients to identify brand opportunities and define project strategy.• Coordinated closely with clients and their teams to align project objectives and requirements.• Demonstrated proficiency in project management, design thinking, and problem-solving skills.• Specialized in branding, experiential, print, and digital design.

While living abroad at a boarding school, I volunteered as a High School Computer Science Teacher. I accomplished the following goals while overcoming limited access to electricity and no on-site internet accessibility.• Organizing and fundraising for computer lab equipment.• Collaborating with my project's counterpart to design the school's first computer lab.• Develop and manage a Computer Science course curriculum• Teach multilingual, high school-level Computer Science classes.• Led workshops to help teachers introduce technology into their classrooms.