Ken Novak Email & Phone Number

Beachwood, Oh, Us

Washington, District Of Columbia, Us

As a faculty member of UID, my role is to help industrial manufacturers and distributors correlate digital investments to performance on their balance sheet.

A digital transformation investment partner that maximizes digital by correlating operations to financial KPIs. We do this through 4 subsidiaries. HATCH quantified CX, HR, IT and AI.

Cleveland, Oh, Us

Organically grew a team of 10 specialists spanning eCommerce, Search, Lead Generation, Digital Design and Customer Research.▪ Established execution of digital marketing operations across a globally matrixed organization by implementing Best Practice process, leading to immeasurable productivity cost savings▪ Established and implemented on-site search strategy by leading re-platforming initiative, leading to a vastly improved CX ▪ Increased organic search traffic >40% by leading redesign of global website by implementing SEO-friendly URLs, installing a responsive approach for mobile devices and allowing for deeper search engine indexation▪ Defined customer engagement strategy to strengthen customers’ brand loyalty across all channels and touchpoints of a customer by producing global personas, 20+ customer studies, journey maps, lead scoring models and content architectures▪ Directed a wide array of content and technology projects across Parker’s entire digital ecosphere including but not limited to the global redesign of Parker.com (projects include enterprise systems such as Lucidworks, Conductor, Botify, Eloqua, Adobe, Siebel, Websphere, OpenText, Telemetry, PeopleSoft and Zift

Cleveland, Ohio, Us

▪ Accountable for channel wide execution of digital strategy of a 4.5B dollar organization ranging digital strategy to PR▪ Supervised launch of 5 digital corporate brand projects: Corporate Website, Corporate Intranet, Corporate CitizenshipReport, mobile application and Sustainability Calculator▪ Managed up to 10 concurrent digital brand communication projects ranging the design/development of the corporatewebsite to the omnichannel strategy across all media channels▪ Directed up to 15 team members including Account Service, Project Management, Creative and Studio▪ Increased YOY revenue of account by 50% in 2010

Weston, Ma, Us

▪ Led development, promotion and delivery of the agency’s strategic recruitment services line for each account of responsibility(spanning each of their unique employee life cycle from recruitment-to-engagement-to-attrition analysis)▪ Managed territory covering Cleveland-Boston-D.C with yearly sales goals >$1M, achieving President’s Club honors in 2007 and 2008▪ Managed a team of recruitment marketing and implementation specialists with shared goal to maximize quantifiable ROI via EVP (Employee Value Proposition), CPA (Cost per Applicant), and CPH (Cost per Hire), Quality of Hire, while reducing their Time To Fill▪ Define and develop salient EVPs digitally that clearly articulates the value of a candidate choosing to apply at the partner organization by clearly establishing the organization’s employment differentiators▪ Create messaging strategies for each hiring function that communicates its unique value proposition within the organization, while supporting the overall EVP▪ Develop and execute digital recruitment marketing strategies utilizing a wide array of technologies including but not limited to: partner’s career site (the hub of all recruitment strategies), variety of ATSs, job boards, job posting tools▪ Developed and negotiated tens of millions of dollars in media buys, interpreting and quantifying efficiency of each campaign through a myriad of tracking software including ATSs, HRISs and web analytics tools

Managed all aspects of interactive agency clients; including: sales, project management and account service

B.A., Rhetoric & Communications

Education record