 Manage, plan and execute the stages of Shearer’s category analytics and insights across retailers and contract manufacturers including Walmart, Sam’s Club, COSTCO, Supervalu, Target, Kroger, WinCo, Trader Joe’s, Whole Foods, Albertson’s/Safeway, and Frito Lay for Private Label, and Branded snacks. Create, summarize, and present reports that inform and enable actions. Work with Sales to measure and monitor promotions. Capture and report data, interpret and communicate results, and contribute to the success of future promotions. Supports sales by identifying and presenting strategic, actionable insights to customer decision makers Identify opportunities and address Shearer’s Snacks, Walmart’s and other key customer teams’ needs through the integration of primary and secondary research, analysis, reporting and presentation.  Build a comprehensive knowledge and expertise of all product lines and the processes necessary to manufacture products.  Support new product and flavor creation by identifying competitive product introductions and emerging product trends. Serve as expert of the competitive marketplace for the organization and our customers. Consult with senior management to complete special project proposals to determine goals, time frames, and allotment of resources to realized gained insights. Collaborate and partner with external suppliers, especially Nielsen, to source consumption data and gain shopper insights. Empower extended team by leading training on insights principles and uses of syndicated data for fact based selling. Identify opportunities and craft plans to realize Shearer’s category management objectives.

 Drive selling efforts to the Walmart Buyer as a member of a Customer Business Team and act as a liaison between Kraft HQ/CBT and Walmart Responsible for the selling activities of Cheese and Dairy Category with Customer Business Lead (Dir. Of Sales). Responsible for Sales Planning and delivering revenue and share objectives. Pursue HQ business strategies to grow the company franchises through the use of customer-specific programs. Build revenue and share by applying category management principles and business analysis best practices to identify key category drivers and implementing business recommendations to drive Kraft Foods and customer growth. Plan, estimate and manage the Revenue Estimates on a Monthly, Quarterly and Half basis  Develop relationships with key customer decision makers to favorably influence and enhance Kraft's competitive position  Collaborate with HQ Category Planners to design and implement customer-specific programming.  Conduct category analysis by utilizing current consumer and category insights and Key Performance Indicator reports. Analyze the category, the customer and the consumer information to make strategic business building decisions.  Provide updates to management on competitive activity, both at the Account and in the market, Customer specific strategy changes, key marketplace updates and other business related activities. Manage new item sell in and distribution  Manage trade funds to develop effective and efficient merchandising Review Customer Profit & Loss report and other Key Performance Indicators to determine necessary action steps to improve category profitability

 Lead team of Category Advisors responsible for driving category growth for multiple Dry Grocery and Beverage Categories at Walmart Unbiased expert on key Kraft categories, Walmart’s shoppers, efficient assortment and optimal shelf placement.  Identify opportunities and address Kraft and Walmart’s needs through the integration of primary and secondary research, analysis, reporting and presentation.  Apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion, and trip conversion and other consumer and shopper research to develop business-building recommendations. Continually educate the customer business teams on the category and brand in market performance and the influence of key business drivers.  Skilled in the use of a broad set of analytical tools; can merge data from a variety of sources to develop business plans that drive category and Kraft volume; and manage all activities relating to optimizing assortment and shelf management.  Direct Manager of 2 Category Advisors. Responsible for development of team and individual performance while serving as Category Advisor for Wholesome Snack and Powdered Soft Drinks (Player/Coach role).  Lead broader space initiatives and tests across aisle and store  Liaison to internal/external supply chain in regards to efficient assortment  Meet or exceed all Kraft Foods divisions’ shelving principles and standards

 Lead the development of national strategic and tactical category action plans, establishing priorities that are consistent with Walmart's goals and objectives, market share and overall category profitability. Information expert in the analysis of syndicated data and household panel data leading to key insights and business recommendations on key sales controllables of distribution and assortment, pricing and promotion. Category consultant to the Walmart Buyer while remaining unbiased towards specific brands or manufactures, acting with trust and integrity when it comes to the usage and communication of shared Data, Strategies and category decisions. Play a leadership role in conducting category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, pricing, and promotion to improve business results. Present findings and recommended strategies to the Walmart Buyer. Utilize ProSpace software to apply category insights and strategy to create best possible modular solution for assigned categories Lead the implementation of strategic plans and ensuring objectives are delivered by capturing key measures on a scorecard. Skilled in the use of analytical tools such as: Spectra, Customer POS data, Nielson and Panel, etc. Lead the development of new tools and techniques that will enable the customer's strategies and priorities.

 Develop comprehensive knowledge of Walmart, beverage category, consumer and company objectives, strategies and insights  Leverage Retail Link, IRI, Panel and other data sources to develop, share and integrate differentiated business insights  Support fact-based selling in order to drive sales growth and profitability Collaborate with Customer Strategy and Sales Teams to align Walmart, Pepsi, and Brand Team initiatives. Share learning and insights to accelerate organizational effectiveness  Collaborate with PepsiCo Beverage Sr. NAMs to develop appropriate selling story for current and/or future business needs. Communicate insights and project results with division and corporate personnel as well as with other Category Management team members within the PepsiCo Walmart team. Provide leadership support in the areas of financial management, promotion analysis, KPI reporting, brand strategy, account planning, marketing/business development coordination, and account presentations  Support/Lead Company Initiatives (Shopper, Category Leadership, Brand innovation etc) as appropriate with Category, Brand, and Industry analytics and insight  Utilize space planning team to develop and present planogram recommendations to Walmart and team  Recognized by retailer and team as objective partner in performing category leadership responsibilities

 Develop integrated tool to manage and forecast Bottler and Customer P&L. Model financial impact of key sales initiatives to specific category P&Ls for various stakeholders including Pepsi Bottlers and Walmart. Lead period sales forecasting process to deliver the team’s forecast each month. Provide Walmart with weekly budget updates and identify gaps to yearly plan. Provide periodic business reviews to communicate the state of the business to Walmart buying team, Sales, Business Units, and Finance Management Teams. Co-manage corporate trade budgets with Sr. Finance Manager. Tour market to ensure proper execution of PCNA /Walmart initiatives. Track and forecast promoted events and review with Walmart, Sales, Business Unit, and/or Finance Management.  Conduct ROI Analysis and review with PCNA Finance and Sales owners to ensure proper return on investment dollars Work with strategic Customer Team to develop and deliver Annual Operating Plan. Work closely with Sales Management and PCNA Finance to ensure total team alignment around financial goals and objectives. Participate in quarterly pricing/planning meetings with Walmart buyers and bottling partners. Collaborate with Insights Team to create and enhance reporting to ensure PCNA goals and initiatives are being met.