Kenny Leavitt Email & Phone Number

Fractional CMO leading business growth strategy and marketing efforts

Sherman Oaks, California, US

Fractional Chief Marketing Officer (CMO) for emerging Food & Beverage CPG brands, providing strategic marketing leadership and also managing execution

Albuquerque, NM, US

• Head of Marketing responsible for establishing foundational systems and implementing insights-based strategies to achieve key business objectives including profitable revenue growth of 59% in 2+ years
• Built business intelligence capability to inform pricing decisions, trade promotion planning, competitive analysis, and distribution strategies, driving national category share to highest in company history
• Grew aided brand awareness by 37% and unaided awareness by 220%, primarily through social media advertising, influencer partnerships, search engine marketing, sponsorships, and sampling
• Commissioned in-depth qualitative and quantitative market research study to segment the market, understand category purchase drivers, identify the target consumer and delineate brand positioning, enabling a 15%.
• Launched brand on Amazon and scaled channel to become 8th largest customer (of 28) in first year
• Grew direct-to-consumer business 84% despite logistical challenges of shipping heavy, breakable glass jars

Englewood, CO, US

Transformed the marketing strategy for DISH’s core satellite TV business and improved profitability by acquiring customers with higher lifetime customer value (LTCV) Influenced new segmentation strategy resulting in 11% increase in aggregate LTCV of new customers despite a 24% reduction in marketing spend Orchestrated 16 integrated marketing campaigns.

Greater Chicago Area, IL, US

 Developed marketing plan to grow brand by $25MM via increased purchase frequency, driven by recipe inclusions targeted to engage specific customer segments Originated approach to amplify brand equity and revenue growth through the recommendation of new foodservice partners and new product launches

Los Angeles, CA, US

 Built financial models, conducted calls with industry experts, and met with management teams to evaluate private equity control investments in food and restaurant industries Helped formulate post-reorganization strategy for expected debt-for-control transaction Participated in weekly Investment Committee meetings

Boston, MA, US

Evaluated private equity, venture capital, and private debt fund managers and monitored market conditions for the benefit of C|A and its institutional and ultra-high net worth clients Coordinated due diligence process and conducted in-depth research on 26 investment opportunities resulting in over $3.5 billion of capital commitments Led team spanning 20.

Montreal, QC, CA

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Economics