Heritage | Science | Sustainability 🐟Preserving our seafood heritage sustainably through outreach and researchFind out more how we are doing that at Instagram: @pasarfishsg

- Fundraising budget management (income/expenses)- Reactive & proactive lifecycle communication strategy- Experimental testing of marketing touchpoints- Personalization marketing- Marketing research strategic direction- Partnership marketing to target untapped segments- Community fundraising innovation- Retention campaigning development- Optimizing content and data flow processes

- Strategic planning of customer experience- Retention content marketing- Lifecycle maturation management- Crowdfunding (P2P) development- Lead operational & data process flow- Fostering internal and external cross functional collaboration- Evolving marketing strategy and innovation- Communication advancement- Progressive database analytics

- Exploring new insights and trends from current database- Developing analytical reports- Analyzing current and potential donors- Creating segmentations and brand positioning- Providing data driven proposition for strategic marketing- Assist in innovating new products based on analytics.- Head of reconciliation and auditing- Lead in integrating, streamlining all platforms and processes- Creating fundraising manual inclusive of SOP- Providing data selections criteria- Continuing data and operational support

- Assisting in development of in-house CRM database system- Relationship management through donor support and communication- Creating online materials distributed to existing contacts- Executing donor acquisition and retention activities- Processing of all fundraising financing activities- Maintain inter-departmental support and communications- Management of fundraising operations- Liaising with corporate contacts for roadshow sites and collaboration activities- Expediting roadshow events planning and execution- Establishing relationship with donors and corporate contacts- Reporting of operating activities for the fundraising department- Setting up event roadshows- Assisting with WWF events.

- Providing support to operations and marketing activities of the organization.- Researching and sourcing potential contacts- Creating online campaigns reaching out to existing donors- Potential leads management- Executing donor acquisition and retention activities - Assisting in WWF Singapore events

Certificate of Service grading: Top 10%, Outstanding. - Management and disciplinary of officers- Deployment and management of unit's manpower- Supervising and maintenance of database- Maintenance of operational logistics- Preparation and execution of internal and external audits- Planning and Execution of policing activities- Participation in policing operations and deployments to uphold law and order