Responsible for driving commercial success for the LPG & Engine Oil brands through effective marketing strategies, market analysis, and cross-functional collaboration, requiring a deep understanding of energy sector dynamics.The role involves advising on brand strategy for Petron's LPG and Engine Oil portfolios by analyzing market trends and making strategic recommendations. Key responsibilities include collaborating with commercial teams on marketing plans, pricing, and product commercialization, managing integrated marketing campaigns, and ensuring brand communication aligns with guidelines. The role also includes engaging with stakeholders, leading market research, monitoring brand performance, and reporting KPIs to senior management. Additionally, staying updated on industry trends, advising on innovative strategies, and fostering continuous improvement within the marketing team are crucial aspects of the role.

Responsible for developing and executing strategic marketing initiatives to enhance brand visibility, customer engagement, and sales for Petron fuel and retail stations. Focuses on positioning Petron as the preferred choice for consumers by optimizing the brand’s presence and offerings at retail stations. Work closely with cross-functional teams to ensure marketing strategies align with overall business objectives and market demands.The role involves developing and implementing brand strategies for Petron's Fuel & Retail Stations portfolio, analyzing market trends, and providing strategic recommendations. Responsibilities include designing retail marketing campaigns to boost sales and customer loyalty, improving customer experience, and aligning marketing strategies with business goals. The role also includes leading market research to inform strategic decisions, monitoring key performance indicators (KPIs) for brand performance, and advising on innovative marketing strategies. Fostering continuous improvement and staying updated on industry trends are essential aspects of the position.

• Develop and implement creative brand strategies, including digital marketing and brand communications across all platforms, to improve brand awareness and involvement.• Identifying external trends and best practices that can help Top Glove boost its employer branding and attract a diverse culture.• Participate in recruitment efforts to boost visibility and brand.• Maintain positive relationships with local and international universities, polytechnics/technical and vocational education and training (TVET), government authorities, and vendors.• Monitor market and brand trends, customer behaviour, and competition activity to uncover market opportunities.• Assist to participate in a new award and maintaining the awards recognition (i.e. M100, GCA & Graduan Brand Awards). Won GOLD in the Employer Branding category for EXA Awards 2022. • Ensure all communication materials and job postings (i.e. job portal, university employment site) are updated with relevant information.• Monitoring overall branding performance and carrying out effective measures if targets are not met, including maintaining recruitment advertising budgets.

👉🏻 Public Relations• Work with copywriters to develop press releases to establish brand awareness and also proof reading captions and taglines in the marketing collaterals including brochures, social media platforms, press releases and A&P materials.• Strategise and innovate ideas to build rapport with the media team and agencies and thereafter coordinate, administer and track the media coverage frequency.• Coordinate suppliers' product launches, total company's internal and external launches on selected marketing campaigns, opening ceremonies, sponsorship activities internally and externally.• liaison with the company's Regional team from Hong Kong on weekly, monthly and quarterly reports submission on press coverages, weekly competitor analysis, CSR initiatives and other adhoc requests. • Coordinating closely with agencies to source for influencers (KOLs) and engage them for relevant marketing campaigns usage (social media postings, product unboxing, emceeing events etc.)👉🏻 Communication - Category Promotion• Plan and coordinate sub-category marketing campaigns to support the company's main marketing monthly campaigns (Skincare, Personal Care and Cosmetics). • Work closely with the Trading team on the respective sub-categories from planning to execution on the monthly thematic sub-campaigns and achieve maximum marketing exposure. • Establish partnership/collaboration with media houses for potential collaborations (if any) and exposure & also coordinate with production houses for photo/video shoots on the respective campaign(s) (if any). • Cross marketing with the CRM team to ensure the sub-category campaigns also benefits the Watsons Members program.• Coordinating closely with agencies to source for influencers (KOLs) and engage them for relevant marketing campaign usage (social media postings, product unboxing, emceeing events etc.)

• Work closely with CRM & Partnership, Manager to develop and plan CRM loyalty program strategies and campaigns with the objective to drive membership recruitment.• Design content for marketing communication for CRM loyalty program and partner promotions.• Monitor card registration process and constantly resolve ad-hoc issue with IT and customer service team. • Maintain Elite membership database and plan reward campaigns.• Develop strong relationships with partners in F&B, Retail, Fashion, Banking, Telco and Travel industries. • Negotiate, close and execute deals with different partners.• Manage budget for loyalty and partnership program.• Aggressive sourcing for merchant partnership.

• Responsible for ensuring maximum profits is achieved through strategic retail mix leasing of the promotional spaces, common areas and accessory parcels while maintaining the Mall's position in the retail industry. • Ensure timely collection of rental income from Mall's tenants and external organisers.• Work on collaborations with financial institutions & banks to come up with the best marketing collaborations that benefits the Mall.• Liaising with the Mall's official media concessionaire to bring in advertising value that satisfies both parties stakeholders.• Collect, analyse and maintain information on the competitive activity as well as established and prospective custom.• Managing the Events & Promotions budget and report on a yearly basis.• Establish and maintain good network of contacts with external parties for joint promotional and partnership opportunities that not only benefits the Mall and the party but also drives traffic and high footfall to the Mall.

👉🏻 Marketing Communication (Internal & External)- Develop and coordinate marketing strategies whilst liaising with creative and PR agencies to increase brand awareness and footfall to the theme park. 👉🏻 Social Media Marketing- Analyze trends in social media marketing, tools and apply applicable practices to marketing plans to further increase visibility, customer engagement and publicity.👉🏻 Copywriting & Editing - Develop marketing collaterals including brochures, social media platforms, press releases and A&P materials.👉🏻 Media Relations & Coverage- Strategize and innovate ideas to build rapport with press, broadcast media and production houses and thereafter coordinate, administer and track the media coverage frequency.- Liaison with Government Bodies, production houses, local media and tour agencies to increase publicity both domestically and internationally.👉🏻 Corporate Social Responsibility & Public Relations Support- Coordinate launches, opening ceremonies, press conferences & sponsorship activities internally and externally.Achievements:- Successfully organized the Nights of Fright & Nights of Fright 3, MTV World Stage Roadshow, MTV World Stage 2014 & 2015, Tourism Malaysia Networking Day with Sunway Lagoon, Walk & Hunt in the Wild & Flow Tour Asia 2015 and achieved the target of at least RM1 million collection from media coverage and exposure.

👉🏻 Casual Mall Leasing- Manage enquiries and administer documentation for promotional spaces in the all both internally and externally.- Liaison with external vendors and suppliers in the provision of premiums for selected marketing campaigns.👉🏻 Centre Wide Advertising Coordination- Ensure that the mall’s visual merchandising plans meet the collaterals of the promotional campaigns effectively.👉🏻 Centre Wide Promotion Strategies- Plan and coordinate marketing campaigns to achieve revenue targets- Liaison with retailers to strategize marketing campaigns and to increase participation and contribution.Achievements:- Entrusted by the management to manage Home and Living, Jewelry and Timepiece categories and several key campaigns such as Mid Valley Fashion Week, Chinese New Year and Hari Raya Campaign which saw the redemption items (1,000 no’s per campaign) fully redeemed, and an increase of footfall by 5% year to date. At the same time, increased the minimum spend per customer from an average of RM 100 to RM 350, to RM 199 to RM499.

👉🏻 Media Relations & Coverage- Strategize and innovate ideas to build rapport with press, broadcast media and production houses and thereafter coordinate, administer and track the media coverage frequency.👉🏻 External Liaison and Rapport- Liaison with Government Bodies, production houses, local media and tour agencies to increase publicity both domestically and internationally.- Support and manage retailers’ inquiries, feedback and activities.👉🏻 Corporate Social Responsibility & Marketing Support- Coordinate launches, opening ceremonies, press conferences & sponsorship activities internally and externally.- Support the marketing department in centre-wide campaigns and activities.- Conduct monthly Shoppers’ Engagement Survey for ongoing improvements.👉🏻 Customer Service- Attend to and manage shoppers’ inquiries and feedback.Achievements:- Increased Customer Experience Level by 15% (Based on the Shoppers’ Engagement Survey). Managed the Go Green with Leo Campaign which saw an unexpected surge of participation from the target institution to 16 schools, 6 schools exceeding from the minimum target of 10

• Answering calls from the South East Asia Region for large corporate customers and to advice on delivery dates of their orders.• Answering customers’ enquiries from the generic mailbox and cases that are assigned by the case manager. • Persuading the customers to accept the terms and conditions of DELL policy whenever customer refuses to abide to the policies.• Handling missing, wrong & damaged queries brought up by respective parties.