Kenny Chung

Kenny Chung Email and Phone Number

Global SEO and Web Strategy @ Uber
New York, NY, US
Kenny Chung's Location
New York City Metropolitan Area, United States, United States
Kenny Chung's Contact Details
About Kenny Chung

I'm excited to announce that my book "Restaurant Marketing Made Easy: Tools to successfully advertise your local business to a digitally savvy audience" is now available for purchase and download! For more information, visit restsite.com. Looking forward to connecting with small business owners!---My expertise is in crafting strategies that communicate brand messaging through a combination of digital and traditional marketing channels, including organic search (SEO), paid search (SEM), social media, and various forms of creative execution (art direction and copy).However, driving inbound traffic is only half the battle. Without proper quantitative measurement, it is impossible to determine successes and pain points. Therefore, I also place a high priority on functional/qualitative digital analytics, and am a big proponent of a data-informed approach to user experience, particularly psychographics.My dual educational backgrounds in advertising and psychology provide me with a unique perspective for understanding how consumers think and interact with web & design.The industries in which I am most well-versed include: · telecommunications · eCommerce (B2C, B2B) · luxury brands (fashion, auto, eCommerce) · media outlets (online news publications, TV broadcast/video syndication) · consumer packaged goods · pharmaceutical (DTC, HCP, enterprise level)My specialties include: · Search Engine Optimization · Traffic Analysis & Measurement · User Experience (including A/B testing) · Information Architecture · Creative Direction & Execution · Content Strategy & Copywriting (for Web and Print) · Mobile Design & Optimization · Search Engine Marketing/PPC · Social Media Strategy · Account Management · Digital Project Management · Media Optimization & SyndicationCertifications: · Google Analytics Individual Qualification · BrightEdge Certified ProfessionalProficiency in: · Adobe Photoshop, Illustrator · Google Analytics, Search Console, AdWords, Trends, Merchant Center, My Business · Adobe Analytics (née Omniture SiteCatalyst) · HTML, CSS · BrightEdge, Conductor Searchlight, SEMrush, Botify, Deepcrawl, Screaming Frog · Microsoft Excel, PowerpointFamiliarity with: · Adobe InDesign, Dreamweaver, Lightroom · PHP · Adobe Experience Manager (AEM) · SAS/SPSS

Kenny Chung's Current Company Details
Uber

Uber

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Global SEO and Web Strategy
New York, NY, US
Website:
uber.com
Employees:
125643
Kenny Chung Work Experience Details
  • Uber
    Global Seo And Web Strategy
    Uber
    New York, Ny, Us
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  • Uber
    Global Seo & Web Strategy
    Uber Sep 2023 - Present
    San Francisco, California, Us
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  • Letter Of Marque Theater Co.
    Vice President, Board Of Directors
    Letter Of Marque Theater Co. 2020 - Present
    Brooklyn, Ny, Us
    Letter of Marque is a non-profit theater company based in Brooklyn, NY.
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  • Restsite.Com
    Small Business Consultant & Author
    Restsite.Com 2012 - Present
    I maintain restsite.com and published my book ("Restaurant Marketing Made Easy: Tools to successfully advertise your local business to a digitally savvy audience") in order to help restaurants and local businesses improve their visibility and increase customer retention.
  • Verizon
    Manager, Digital Marketing (Consumer)
    Verizon Feb 2020 - Apr 2023
    Basking Ridge, Nj, Us
    I developed earned media product and GTM strategies across mobility and home business units; served as project manager for insights-led ecommerce experiences, coordinating stakeholders and resources. Acted as subject matter expert for proprietary products & services.• Selected projects: Apple, Google, Samsung device launches; Visible mobile; 5G rollout; Verizon Prepaid; Device Trade-in program; Verizon Cloud product launch; Certified Pre-Owned program; +play and +more hubs launch; Hispanic audience content strategy; continual gridwall and PDP enhancement; store locator/local business findability.Acted as product owner for ongoing website maintenance, SEO, and content ideation.Led training and collaboration between design, holistic search, social media, affiliate, and others.Developed data integration solutions, forecasting models, and omni-channel reporting dashboards using Google Cloud/Google Scripts, API integration, and various data manipulation tools.
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  • One Edge Digital
    Director, Seo & Analytics
    One Edge Digital Jul 2019 - Oct 2019
    New York, Us
    I leveraged my industry experience and expertise to assist OED in formalizing their product offerings within a startup agency environment.
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  • Huge
    Director, Seo Technology
    Huge Oct 2016 - Jul 2019
    Brooklyn, Ny, Us
    I led the technical SEO practice at Huge, including managing the overall SEO product and acting as the primary point of integration with our development/engineering teams.Among the internal products I spearheaded/completed:· Automated content prioritization process· Quantitative approach to Amazon SEO· Internal search audit and optimization product· SEO traffic projection forecaster· User intent keyword mapping tool· SEO best practices Wiki for internal referenceI also led a training curriculum for our tech and SEO teams that included:· Multitier architecture SEO· PageSpeed optimization· Best practices for personalization· Schema/structured dataAccounts: Verizon (Wireless, Fios, Corporate), Google Education, United Airlines, Lowes, Fiat Chrysler Automobiles, Revlon, Belle Tire, Barclays Investment Bank, ExxonMobil, Value Retail.Selected Projects:· Verizon Wireless - Oversaw SEO strategies for multiple marquee device and phone plan launches, resulting in record sales· Verizon Fios - Led SEO-informed content strategies across consumer education and home television lines of business· Lowes - Was an integral component of a homepage redesign project· Belle Tire - Managed overall local SEO strategy· Huge Brews Off-brand IPA - acted as the project manager for a company-branded beer that leveraged natural language processing of first- and third-party data to create a custom recipe. Collaborated with branding team to create packaging design and worked with emerging technologies to create an augmented reality bottle label. Received press coverage in AdWeek and Food & Wine.Previous title(s):· Associate Director, SEO
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  • Digitaslbi
    Manager, Search Marketing
    Digitaslbi Oct 2014 - Oct 2016
    London, London, Gb
    I led SEO for the NYC office and acted as the main client liaison for brand directors and C-level executives across several Fortune 500 brands. Internally, I managed and developed ongoing digital/content strategies, provided quantitative opportunity analyses for new business, and developed integrated processes with the user experience, creative, and development teams.Accounts: Pitney Bowes, American Express, Whole Foods Market, GlaxoSmithKline, AstraZeneca, Comcast, Travelers, Aetna, Brookdale Senior LivingSelected Projects:· Pitney Bowes - Led SEO for global rebrand across 15 regions, with UX and tech integration· American Express - Crafted organic brand awareness/syndication strategies for Unstaged concert series· Whole Foods Market - Consulted on national website redesign and eCommerce platform creation
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  • Groupm
    Director, Organic Search Strategy
    Groupm Jun 2011 - Oct 2014
    London, England, Gb
    I led the digital strategy for a team that performs the day-to-day Search Engine Optimization operations for several Fortune 1000 Pharma, CPG, and Automotive brands. Quantitatively measured campaign successes and designed testing. I also served as the point of integration and subject matter expert between the SEO, SEM and Social Media teams under the GroupM umbrella.Accounts: Colgate, Jaguar/Land Rover, Royal Caribbean, Boehringer Ingelheim, Unilever, Pfizer, ForevermarkSelected Projects:· Jaguar - Crafted the SEO strategy for the "British Villains" Super Bowl Campaign, which earned "Top SEO Performer" in the 2014 RKG Digital Bowl; led SEO efforts on the US vehicle launch of the Jaguar F-TYPE· Land Rover - Provided SEO support for the "Driven to Another Level" campaign, which won "Best Use of Native Advertising Spending $1 Million - $5 Million" from AdWeek; consulted on mobile app launch strategy/optimization· TRESemme - Led SEO efforts on the New York Fashion Week 2014 campaign, which won "Best Advertising Online Video" from IAC· Axe - Provided web support and video optimization for the Axe Peace Super Bowl 2014 campaignPrevious title(s):· Associate Director, SEO· Senior Manager, SEO· SEO Manager
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  • Monica Rich Kosann
    Seo & Web Design Consultant
    Monica Rich Kosann Sep 2011 - Jul 2014
    I led SEO/UX efforts, and consulted on digital brand strategy, including mobile design, conversion optimization/testing, email outreach, and social media strategy.Selected Projects:· Led mobile design work to develop a responsive eCommerce website· Launched Google Shopping initiative with product feed integration
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  • Honor Nyc
    Seo/Ux Consultant
    Honor Nyc Jan 2013 - Sep 2013
    I consulted on the SEO, User Experience, and media syndication strategies for the digital presence of HONOR NYC, a designer fashion company.
  • Msnbc.Com
    Seo/Sem Consultant/Digital Copywriter
    Msnbc.Com Jan 2012 - Dec 2012
    New York, New York, Us
    I was a Digital Search consultant and coordinated with brand teams as a copywriter and content strategist across both SEO and SEM.Selected Projects:· Worked on the search repositioning for all major site sections prior to the NBC News rebrand
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  • Morpheus Media
    Seo & Emerging Technologies Strategist
    Morpheus Media Feb 2010 - Jun 2011
    New York, Ny, Us
    I was the main client SEO liaison and day-to-day operator on several national/international fashion, news, and TV broadcast clients. Among my responsibilities included: creating analytical and financial reporting templates in Excel, designing strategy presentation decks, and providing guidance on user-centric web design (including, but not limited to visual mockups, wireframes, and UX reviews).Accounts: Louis Vuitton (LVMH), The Economist, ABC News, A&E Television (AETN UK), Vault, genConnectSelected Projects:· The Economist - Led the creation of Topics pages; consulted on the implementation of the first-click-free online news model; provided guidance for the mobile app launch + landing page· ABC News - Worked closely with the brand on the 2010 Mid-Term Elections· A&E - Led SEO efforts on the launch of the British Pathe video archivePrevious title(s):· Associate Strategist, SEO & Emerging Technologies
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  • Flying Point Media
    Seo Analyst / Sem Associate
    Flying Point Media Jul 2009 - Feb 2010
    New York, Ny, Us
    On the organic search side, I managed multiple high-profile SEO accounts, performed keyword research, created measurement reports, developed/implemented meta tag optimizations, and compiled performance reports/new business presentations.On the SEM side, I managed monthly search budgets for 30-40 top clients across all major search engines, compiled revenue/ROI reports, and actively monitored campaigns and adjusted bids/budgets to reach CPC/CPA goals.Accounts: American Express, Aerosoles, Prudential Douglas Elliman, Casual Male, STS Tire, New York Yankees
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  • Think Media Solutions
    Freelance Designer
    Think Media Solutions Jun 2008 - Nov 2009
    Us
    Managed company brand identity, including creation of logo and relevant stationery; created web graphics for clients’ expanded social networking websites.
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  • Starwind Software
    Freelance Designer
    Starwind Software Jan 2009 - Jun 2009
    Beverly, Massachusetts, Us
    I work with StarWind Software to create networking illustrations and render software packaging using Adobe CS3 programs (Illustrator, Photoshop, InDesign).
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  • Optey Internet Marketing
    Seo/Sem Intern
    Optey Internet Marketing Jan 2009 - Apr 2009
    Optey is primarily involved with Search Engine Optimization and Paid Search Marketing. My intern duties include writing copy for and editing wiki articles, data mining, keyword research, traffic analysis, and drafting press releases for public distribution.
  • Bu Adlab
    Art Director
    Bu Adlab Sep 2008 - Dec 2008
    BU AdLab is a full-service student-run Ad agency mostly for non-profit companies. I was the Art Director for the Town of Brookline account and was responsible for conceptualizing/executing print material concepts for their 1st Light Festival campaign, which consisted of vinyl street-light banners, brochures, window-display posters, and a full-page color newspaper ad.Clients: Town of Brookline, MA

Kenny Chung Skills

Seo Google Analytics Sem Digital Marketing Google Adwords Social Media Marketing Social Media Web Development Ppc Digital Strategy Powerpoint Web Analytics Online Advertising Web Design Microsoft Excel Graphic Design Photography Online Marketing Google Webmaster Tools User Experience Keyword Research Organic Search Illustrator Excel Omniture Advertising Html Smo Blogging Landing Page Optimization E Commerce Microsoft Word Adobe Creative Suite Creative Direction Mobile Marketing Conversion Optimization Photoshop Css Logo Design Indesign Copywriting Keynote Analytics Information Architecture User Experience Design Branding And Identity Luxury Brand Marketing Automotive Pharmaceutical Industry Mobile Design

Kenny Chung Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Master Of Business Administration - Mba
  • Boston University
    Boston University
    Advertising
  • Boston University
    Boston University
    Psychology

Frequently Asked Questions about Kenny Chung

What company does Kenny Chung work for?

Kenny Chung works for Uber

What is Kenny Chung's role at the current company?

Kenny Chung's current role is Global SEO and Web Strategy.

What is Kenny Chung's email address?

Kenny Chung's email address is ke****@****lbi.com

What is Kenny Chung's direct phone number?

Kenny Chung's direct phone number is +191787*****

What schools did Kenny Chung attend?

Kenny Chung attended University Of Illinois Urbana-Champaign, Boston University, Boston University.

What are some of Kenny Chung's interests?

Kenny Chung has interest in Children, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture.

What skills is Kenny Chung known for?

Kenny Chung has skills like Seo, Google Analytics, Sem, Digital Marketing, Google Adwords, Social Media Marketing, Social Media, Web Development, Ppc, Digital Strategy, Powerpoint, Web Analytics.

Who are Kenny Chung's colleagues?

Kenny Chung's colleagues are Zeljko Trnjanac, Osborne Cody, Norell Van Krieken, Heather Smith, Savio Silva, Jesús Alberto Camarena Islas, Lucas Maroquides.

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