Kenny Chung Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

Brooklyn, Ny, Us

Letter of Marque is a non-profit theater company based in Brooklyn, NY.

I maintain restsite.com and published my book ("Restaurant Marketing Made Easy: Tools to successfully advertise your local business to a digitally savvy audience") in order to help restaurants and local businesses improve their visibility and increase customer retention.

Basking Ridge, Nj, Us

I developed earned media product and GTM strategies across mobility and home business units; served as project manager for insights-led ecommerce experiences, coordinating stakeholders and resources. Acted as subject matter expert for proprietary products & services.• Selected projects: Apple, Google, Samsung device launches; Visible mobile; 5G rollout; Verizon Prepaid; Device Trade-in program; Verizon Cloud product launch; Certified Pre-Owned program; +play and +more hubs launch; Hispanic audience content strategy; continual gridwall and PDP enhancement; store locator/local business findability.Acted as product owner for ongoing website maintenance, SEO, and content ideation.Led training and collaboration between design, holistic search, social media, affiliate, and others.Developed data integration solutions, forecasting models, and omni-channel reporting dashboards using Google Cloud/Google Scripts, API integration, and various data manipulation tools.

New York, Us

I leveraged my industry experience and expertise to assist OED in formalizing their product offerings within a startup agency environment.

Brooklyn, Ny, Us

I led the technical SEO practice at Huge, including managing the overall SEO product and acting as the primary point of integration with our development/engineering teams.Among the internal products I spearheaded/completed:· Automated content prioritization process· Quantitative approach to Amazon SEO· Internal search audit and optimization product· SEO traffic projection forecaster· User intent keyword mapping tool· SEO best practices Wiki for internal referenceI also led a training curriculum for our tech and SEO teams that included:· Multitier architecture SEO· PageSpeed optimization· Best practices for personalization· Schema/structured dataAccounts: Verizon (Wireless, Fios, Corporate), Google Education, United Airlines, Lowes, Fiat Chrysler Automobiles, Revlon, Belle Tire, Barclays Investment Bank, ExxonMobil, Value Retail.Selected Projects:· Verizon Wireless - Oversaw SEO strategies for multiple marquee device and phone plan launches, resulting in record sales· Verizon Fios - Led SEO-informed content strategies across consumer education and home television lines of business· Lowes - Was an integral component of a homepage redesign project· Belle Tire - Managed overall local SEO strategy· Huge Brews Off-brand IPA - acted as the project manager for a company-branded beer that leveraged natural language processing of first- and third-party data to create a custom recipe. Collaborated with branding team to create packaging design and worked with emerging technologies to create an augmented reality bottle label. Received press coverage in AdWeek and Food & Wine.Previous title(s):· Associate Director, SEO

London, London, Gb

I led SEO for the NYC office and acted as the main client liaison for brand directors and C-level executives across several Fortune 500 brands. Internally, I managed and developed ongoing digital/content strategies, provided quantitative opportunity analyses for new business, and developed integrated processes with the user experience, creative, and development teams.Accounts: Pitney Bowes, American Express, Whole Foods Market, GlaxoSmithKline, AstraZeneca, Comcast, Travelers, Aetna, Brookdale Senior LivingSelected Projects:· Pitney Bowes - Led SEO for global rebrand across 15 regions, with UX and tech integration· American Express - Crafted organic brand awareness/syndication strategies for Unstaged concert series· Whole Foods Market - Consulted on national website redesign and eCommerce platform creation

London, England, Gb

I led the digital strategy for a team that performs the day-to-day Search Engine Optimization operations for several Fortune 1000 Pharma, CPG, and Automotive brands. Quantitatively measured campaign successes and designed testing. I also served as the point of integration and subject matter expert between the SEO, SEM and Social Media teams under the GroupM umbrella.Accounts: Colgate, Jaguar/Land Rover, Royal Caribbean, Boehringer Ingelheim, Unilever, Pfizer, ForevermarkSelected Projects:· Jaguar - Crafted the SEO strategy for the "British Villains" Super Bowl Campaign, which earned "Top SEO Performer" in the 2014 RKG Digital Bowl; led SEO efforts on the US vehicle launch of the Jaguar F-TYPE· Land Rover - Provided SEO support for the "Driven to Another Level" campaign, which won "Best Use of Native Advertising Spending $1 Million - $5 Million" from AdWeek; consulted on mobile app launch strategy/optimization· TRESemme - Led SEO efforts on the New York Fashion Week 2014 campaign, which won "Best Advertising Online Video" from IAC· Axe - Provided web support and video optimization for the Axe Peace Super Bowl 2014 campaignPrevious title(s):· Associate Director, SEO· Senior Manager, SEO· SEO Manager

I led SEO/UX efforts, and consulted on digital brand strategy, including mobile design, conversion optimization/testing, email outreach, and social media strategy.Selected Projects:· Led mobile design work to develop a responsive eCommerce website· Launched Google Shopping initiative with product feed integration

I consulted on the SEO, User Experience, and media syndication strategies for the digital presence of HONOR NYC, a designer fashion company.

New York, New York, Us

I was a Digital Search consultant and coordinated with brand teams as a copywriter and content strategist across both SEO and SEM.Selected Projects:· Worked on the search repositioning for all major site sections prior to the NBC News rebrand

New York, Ny, Us

I was the main client SEO liaison and day-to-day operator on several national/international fashion, news, and TV broadcast clients. Among my responsibilities included: creating analytical and financial reporting templates in Excel, designing strategy presentation decks, and providing guidance on user-centric web design (including, but not limited to visual mockups, wireframes, and UX reviews).Accounts: Louis Vuitton (LVMH), The Economist, ABC News, A&E Television (AETN UK), Vault, genConnectSelected Projects:· The Economist - Led the creation of Topics pages; consulted on the implementation of the first-click-free online news model; provided guidance for the mobile app launch + landing page· ABC News - Worked closely with the brand on the 2010 Mid-Term Elections· A&E - Led SEO efforts on the launch of the British Pathe video archivePrevious title(s):· Associate Strategist, SEO & Emerging Technologies

New York, Ny, Us

On the organic search side, I managed multiple high-profile SEO accounts, performed keyword research, created measurement reports, developed/implemented meta tag optimizations, and compiled performance reports/new business presentations.On the SEM side, I managed monthly search budgets for 30-40 top clients across all major search engines, compiled revenue/ROI reports, and actively monitored campaigns and adjusted bids/budgets to reach CPC/CPA goals.Accounts: American Express, Aerosoles, Prudential Douglas Elliman, Casual Male, STS Tire, New York Yankees

Us

Managed company brand identity, including creation of logo and relevant stationery; created web graphics for clients’ expanded social networking websites.

Beverly, Massachusetts, Us

I work with StarWind Software to create networking illustrations and render software packaging using Adobe CS3 programs (Illustrator, Photoshop, InDesign).

Optey is primarily involved with Search Engine Optimization and Paid Search Marketing. My intern duties include writing copy for and editing wiki articles, data mining, keyword research, traffic analysis, and drafting press releases for public distribution.

BU AdLab is a full-service student-run Ad agency mostly for non-profit companies. I was the Art Director for the Town of Brookline account and was responsible for conceptualizing/executing print material concepts for their 1st Light Festival campaign, which consisted of vinyl street-light banners, brochures, window-display posters, and a full-page color newspaper ad.Clients: Town of Brookline, MA

Master Of Business Administration - Mba

Bachelor Of Science (B.S.), Advertising

Bachelor Of Arts (B.A.), Psychology