Kenny Elder Email & Phone Number

Irvine, Ca, Us

Developing and implementing strategic and innovative digital marketing solutions to drive key business objectives.

Santa Ana, Ca, Us

Led the team passionate about creating exceptional UX for the website, social media, Online Banking and Mobile Banking apps.Built department from the ground up by defining human-centered design processes, implementing user testing, identifying KPIs, evangelizing UX, collaborating with IT and business units, and creating jobs for five new direct reports. Led agencies, vendors, and teams through all UI/UX, user testing and launch aspects of the Digital Experience Transformation project, and successfully migrated almost a million users.Directed the content creation and design of a new, responsive digital banking microsite featuring how-to guides and videos. Drove UX consistency by providing style guides, wirefames, and designs for real estate portals, membership applications, loan origination systems, credit score dashboards, blogs and more. Championed digital enhancements to drive channel engagement, high app ratings and a Best Credit Union App award. Grew social media communities from a few thousand to over 100k followers.

Culver City, California, Us

Strategized, executed, and account managed all phases of integrated digital marketing campaigns for global B2B and B2C clients.Launched youth-targeted sports brand, EvoShield’s innovative, immersive, time-of-day-driven “Clocked In” digital experience, which delivered over 2,000 visitors per day and 24 interactions per visit.Created the “Because You’re Not an Accountant” lead generation campaign site for Sage One, which achieved a 5.87% conversion rate.Led the design of compelling infographics and case studies in support of the global launch of Sage HR Online.Strategized the user experience and creative execution for the new Sage ERP X3 Alerts mobile iOS app.

Irvine, Ca, Us

Led teams through the conception, strategizing, production, development, launch and promotion of custom websites for Verizon's entertainment and lifestyle online hubTranslated client business objectives into online functionality and user experience concepts.Regularly exceeded client goals for pageviews, contest entries, impressions, and social media engagement by launching innovative online programs.Executed targeted paid Facebook and Twitter ad campaigns, and raised click-through rates and impressions through mid-program targeting and creative optimization.Drove social engagement and follower counts as community manager and content generator for a variety of blogs and social media channels, including Facebook, Twitter, Instagram, and Pinterest.Proved program ROI by tracking and interpreting data from Google Analytics, Omniture, Tweetreach, Curalate, Facebook Insights, and other proprietary database tools.Produced creative briefs, scope documents, production schedules, status updates, client presentations, and estimates.

Developed marketing strategies and created advertising materials for small businesses and advertising agencies.Created brand identities, websites, photography and social media for upscale event designers.Raised $75k for infant’s life-saving kidney transplant by developing communication campaign.Assisted musical group with business planning for and communication of arts education fundraising programs.

Basking Ridge, Nj, Us

Led media and creative agencies through the implementation of TV, radio, print, outdoor and online campaigns while balancing objectives, tight deadlines and $200 million+ budgets.Conceived and developed Verizon’s groundbreaking “Everybody Loves Chocolate” campaign, which led to increased gross sales, growth in the targeted group, new media selection practices and public recognition from the region’s president.Selected to lead brand conversion advertising during acquisitions of other wireless carriers, guided agencies through complex media selection and creative trafficking to meet strict zip code-level legal requirements, and fine-tuned local messaging to raise customer recommendation rates from -5% to 31%.Increased brand awareness at major public events by developing and implementing integrated radio, print, in-venue and online advertising related to the Democratic National Convention, Superbowl, NASCAR, Los Angeles Lakers, Golden State Warriors, Seattle Mariners, Colorado Rockies, Phoenix Suns, and more.Directed the urgent creation, production and trafficking of 60+ Motorola Droid launch elements in sponsorship venues in eleven business days.Maximized national NASCAR sponsorship by developing turnkey media plan and promoting driver appearances, show car tours and product tie-ins; increased sales by 85%.Launched the first vertical B2B and data product campaigns and developed new creative featuring custom photography; increased sales in targeted industries by 500%, passed Sprint/Nextel in market share and led the enterprise in gross sales.Pioneered first vertical B2B online campaign; tracked impressions, clicks, click-through rates, search results and cost per search; drove qualified leads and exceeded store locator targets.

Basking Ridge, Nj, Us

Managed loyalty direct mail, in-bill communications and inserts, collateral, merchandising, on-hold messages, internal communications and co-op advertising.Overhauled sales flyer process and messaging; reduced 100+ versions to fewer than 20 customizable templates.Constructed large-scale employee communication campaigns to rally around quarterly goals; produced and distributed giveaways, posters, brochures and email blasts to 10k+ personnel.Spearheaded first-of-their-kind web-based advertising systems with Verizon creative in English, Spanish, Korean, Vietnamese and Mandarin, and online print-on-demand systems for indirect and business-to-business (B2B) sales.

Basking Ridge, Nj, Us

Merchandised, managed and trained 100+ direct and indirect retailers.Developed and facilitated formal sales and product training sessions for sales representatives and store managers.Collected and disseminated competitive intelligence.Created easy-to-understand custom sales and churn reports.Designed, executed and analyzed "Motivation Survey" to understand sales incentive and SPIF effectiveness.

Managed 30+ phone warranty service vendors.Acted as department lead.Served as Warranty Plus subject matter expert in a variety of cross-functional capacities.Volunteered to research, write and edit "Wireless Heroes" case studies, website feature articles and executive biographies for MarCom and Public Relations departments.Finished 1997 $53,000 under budget.Reduced payments to vendors by 12.5%.

Performed as a dancer, actor and singer in film, television and theater for Paramount, Universal, Disney, Royal Caribbean, and more.

Mba, Business Administration

Ba, Theater - Acting Emphasis