Kenny Francis Email & Phone Number

Marina Del Rey, Ca, Us

200 Mildred Avenue Venice, Ca 90291

Post Production - Distribution - Asset Management

Post-production, ad distribution, & asset management

• Represented Point.360 on a national level to major brands and advertising agencies.• Managed all post-production and distribution for major brands including Volkswagen, Lexus, Burger King Corporation, Nissan, KIA and BMW.• Introduced several international delivery and asset management solutions for advertisers.• Developed overseas distribution networks to assist international dealer groups.• Consolidated post-production, spot distribution, and asset management for clients.

Greater Los Angeles Area

• Managed all Burger King Production from concept to final delivery of spots to stations.• Acted as Copywriter, Art Director, Traffic Manager, Account Director, and Producer.• Main point of contact with Burger King Corporation, managing all agency partnerships.• Created all internal / external agency forms and developed all work-flow procedures.• New business manager responsible for all new accounts and vendor relationships.

• Managed all aspects of LDA interactive from concept development through production.• Developed and introduced new interactive initiatives to streamline LDA advertising.• Directed the national LDA account including broadcast, print, and radio production.• Collaborated with account planning to develop smart advertising/marketing strategies.• Facilitated the successful re-launch of the LS 430 and the redesigned ES 300.

Greater Los Angeles Area

• Fastest growing Japanese auto brand in 2000 – 34% sales increase over previous year.• Increased national Suzuki advertising budget from $8M in 1995 to over $40M in 2000.• Responsible for the successful launch of several new vehicles including the V6 Grand Vitara.• Managed a staff of six: four account executives and two account coordinators.• Supervised and approved all national television, print, interactive, and collateral projects. • Managed the national advertising / marketing budget. • Developed and approved all creative strategies prior to conception.• Extensive client and dealer contact in key meetings.

Greater Los Angeles Area

• Introduced and launched new vehicles to the Suzuki line-up.• Developed marketing plans and analyzed competitive advertising efforts.• Responsible for the recruiting and training of account executives and coordinators.• Managed all national Suzuki projects - broadcast, print, collateral, and sales training. • Developed and coordinated major promotional and national merchandising events. • Analyzed competitive advertising efforts for unique opportunities and key advantages.• Initiated all print and media work orders and managed national print creative rotations.

Greater Los Angeles Area

• Assisted account supervisor in development and implementation of annual advertising plans and long-range strategic planning.• Increased client visibility through innovative and comprehensive dealer collateral pieces.• Organized static clinics and consumer focus groups and analyzed research findings.• Agency product information specialist - writing and producing three Suzuki product information guides for dealer groups.

Greater Los Angeles Area

• Managed all day-to-day operations of the American Suzuki Automotive account.• Coordinated magazine fulfillment requests on a national level.• Developed and maintained weekly status reports and set-up client / agency meetings.• Assisted account executives with dealer collateral projects (e.g., national ad planner and product information guide).

Greater Los Angeles Area

• Managed all agency accounts including American Suzuki Motor Corporation, Pabst Blue Ribbon, Baskin-Robbins, and Desert Inn Hotel & Casino. • Worked with every department in the agency to ensure projects were produced correctly and on schedule.• Developed agency work-flow procedures and internal traffic forms. • Managed weekly status meetings with each account separately to adhere to the approved production schedules.

Greater Los Angeles Area

• Worked in all departments of advertising agency.• Assisted account supervisor on all Cal Fed projects.• Developed creative strategies. • Managed production of various Cal Fed print and broadcast projects.• Coordinated agency / client meetings.

Bachelor'S Degree, Communication And Media Studies

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Activities and Societies:

Advertising Production And Cost Control