I love to build, create and deliver. I craft strategies, brand vision and roadmaps then build partnerships and manage teams to deliver products and results. An experienced Founder and Entrepreneur, I mostly act as a Cross-Functional Project & Product Manager(CSM), Biz Dev Lead and Marketing professional with focused experience in the blockchain, media and branded content industries. Having entered into the DeFi and NFT space in 2019, my passions include tokenized IP, decentralization, privacy, web3 onboarding UX best practices, token modeling, grants + venture, aligned partnerships, events and presentations. SKILLS:Project & Product Management; Scrum MasterBiz Dev, Sales, Negotiation and ClosingStrategy build, KPIs, SEO, Data, SocialMarCom, Events, Presenting, NetworkingGoogle Workspace, Adobe, Notion, AI toolsRECENT ACTIVITY:Panelist, NFTNYC - Future of Film and NFTs + Tokenizing IPPresenter/Mentor, ETHDenver, GTM + MarcomSelected as one of DC’s Top100 InnovatorsNDC DAO MarCom & Startup ContributorCompleted NEAR Horizon AcceleratorNEAR Foundation Grant RecipientMintbase Grant RecipientPolygon Base Camp FinalistSPEAKING & WRITING EXPERIENCEMulti/cross-chain tokenization of intellectual propertyDAO, governance and legal structuresOpportunities future circular creator economies provideHow blockchain tech combined with AI tools work togetherRegulatory and compliance issues surrounding tokenization of intellectual propertyWhitepaper authoring that includes DAO structured rewards, governance, and DeFi mechanismsAMPLEStart up tokenizing global IP by building premier multi-chain distribution and monetization rails. By tokenizing intellectual property, we are solving decades of payment, funding, distribution, ownership, licensing and rights management issues. Metric focused leader responsible for project and product management, cross team internal and external MarComs, Go-To_Market and growth strategy, business development and partnerships, community engagement, token modeling, Whitepaper authoring, DAO + Trust designer, and international entity structuring. UMBERTO LEE & PREVIOUS EXPERIENCEScaled a hybrid content agency from $0 -> $500k ARR. Former Senior Producer/Editor for major networks including Nat Geo, Discovery, MTV/Viacom. Built broadcast SOPs, delivered award-winning commercials plus 100’s of network content pieces. Responsible for cross team and project management, biz dev, content focused marketing campaign directing, and acted as line producer for multiple budgets and delivery timelines.