Kenneth Larson Email & Phone Number

Albany, Or, Us

United States

Manage and ensure compliance with municipal franchise contracts in western Oregon, ensuring timely delivery of services and adherence to legal requirements.Proactively reach out to and interact with public officials and community leaders, fostering positive relationships and addressing concerns to align services with community needs. Develop and execute recycling education and outreach programs that meet state requirements for the public and municipal partners to promote sustainable waste management practices.Analyze contract opportunities to identify potential risks and revenue growth opportunities.Conduct marketing and public relations activities for Republic Services multiple western Oregon divisions to promote the company's brand and services.Compile, analyze and track government agency issues and legislative topics to support decision making and strategic planning.

Corvallis, Oregon Area

Produced compelling speeches, letters, emails, reports, and other mission-critical communications for the OSU Foundation's president and CEO, and other executives, including remarks delivered to the board of trustees of Oregon's largest public research university and communications to our most loyal $1 million+ donors.Established a document library to standardize communication processes and increase efficiency and work quality, resulting in streamlined workflows and improved accuracy of deliverables.Led the growth of Oregon State University's LinkedIn following by over 8.75% and the OSU Foundation's LinkedIn following by 39.4%, leveraging data-driven insights and social media best practices to drive engagement and reach.

Salem, Oregon

Served as the lead public information officer for Oregon's capital city, responsible for creating and executing communication strategies and tactics to achieve City Council policy goals. Advised city leaders and staff in communicating complex, sensitive, and volatile issues to a variety of stakeholders.Lead cross-functional teams of subject matter experts for city-wide communication projectsEngaged with local media, opinion leaders, neighborhood groups, and the community to effectively share the city's message and maintain positive relationships.Managed and developed the city's public information campaigns for the 2017 solar eclipse, the largest public event in Salem's history.Successfully led a $30,000 public information campaign for Salem's 2017 $18.6 million library bond, which passed with more than 63% of voters approving the bond. Developed campaign strategy and produced and purchased advertisements for traditional and digital campaigns, ensuring compliance with state election office regulations.Wrote and developed the website that contributed to the successful passage of a $63 million bond to support Salem's police department, showcasing the benefits of the bond to voters and enhancing transparency and accountability.Grew the City's Facebook page by more than 900%, becoming one of the largest followings for any municipality in Oregon in less than two years. Leveraged data and insights to drive engagement and reach, creating content that resonated with the community.Planned, managed, analyzed, and approved paid digital and traditional advertising campaigns, achieving high returns on investment and effectively reaching target audiences.Produced and edited press releases and website copy, ensuring consistent and effective messaging across all channels.Established and maintained internal communications processes and workflows, improving collaboration and ensuring timely and accurate dissemination of information to staff and stakeholders.

Albany, Oregon

Developed and implemented a successful strategy to pair slow-moving SKUs with high-performing, high-margin SKUs, generating an additional $500,000 in revenue that quarter and preventing the disposal of 30,000 units of excess inventory.Managed national TV, radio and social media / PPC advertisement generating more than a million dollars in revenue to the company. This included minute-by-minute analysis of TV ad effect on sales via Google Analytics. Managed an influencer marketing program and secured a sponsorship-partnership with YouTube sensation Devinsupertramp, expanding the company's reach and visibility to millions of his subscribers and viewers.Secured media coverage for the Mountain House brand in the Wall Street Journal and was quoted as a subject-matter expert in the emergency preparedness industry.Managed the company's e-commerce, email marketing, and marketing automation platforms, resulting in increased engagement and sales.Analyzed Google Analytics data, including the impact of TV advertising on website traffic and sales.Oversaw the development and launch of Mountainhouse.com and OFD.com, ensuring consistent branding and messaging across platforms.Served as the emergency preparedness expert on the marketing team, working to build the brand's reputation among influencers in the industry.Represented Mountain House Foods at trade shows, including the National Rifle Association and Outdoor Retailer shows.

Beaverton, Oregon

Designed and produced brochures, annual course catalogs, postcards, and other print collateral in-house, resulting in cost savings and faster turnaround times.Developed marketing materials for the 3-year member recruitment and retention program.Managed social media accounts on Facebook, Twitter, and Google+ to promote events, engage with members, and increase brand awareness.Modernized the overall look and feel of OSCPA's branded communications, incorporating a more contemporary design aesthetic to better appeal to younger professionals.

Beaverton, Oregon

Portland, Oregon

Hillsboro, Oregon

Forest Grove, Oregon

B.A., Media Arts

Activities and Societies: Pacific Index Student Newspaper Writer 2009-2010 Pacific University Student Alumni Relations Council Internal.

A.A.O.T., Associate Of Arts Transfer