I'm an experience creator at heart. Since memories are the precious residue of experiences and memories are everything, it’s a beautiful and meaningful place to play. Regardless of how much technology changes, understanding human behavior, how we are connected to our environment and how we move through this world, will always lead to the right experiences that drive the identified behavior. As I said in an NBA meeting to all the teams years ago, we aren't in the business of basketball, we are all in the business of experience creation. And if you really get that, everything else falls into place. Hat tip to Apple, first appreciating this as I was one of the first "Evangelists" at Apple preaching and selling the amazing machines.I continue to contribute as an active member of • The Academy of Television Arts & Sciences, Interactive Media Peer Group (Emmys) • Advisory Board Member to the SXSW Interactive Festival.Rules I live by:• Heart First, Wallet Second (thank you Peter Guber)• B=MAP (thank you BJ Fogg)• I'm here to get it right, not here to be right (thank you Brené Brown)• Money doesn't solve all your problems, but it does solve your money problems.