Kenny Young Email & Phone Number

Texas, United States

Mckinney, Tx, Us

Talent Manager for CPG field and headquarter Business Development, Shopper Insights, R&D, Operations, Supply Chain, and Marketing talent with 30+ years of experience representing hundreds of national, regional, and start-up brands. Areas of recruiting focus consist of Manager level thru C-Suite for startup brands and established regional/national brands.

Empowered well established and startup nutrition, health & wellness CPG brands in all phases of product development, planning, packaging, labeling, distribution, sales, marketing, merchandising, staffing, and retailer engagement necessary to drive accelerated channel penetration, top/ bottom-line sales, and market share growth. • Led brand penetration into Kroger, HEB, Whole Foods, Circle-K, Bed Bath & Beyond, Buy Buy Baby, Toys R Us, AKiN’s and Chamberlin’s Natural Foods retail outlets. • Leveraged relationships with national wholesale distributors (KeHE, UNFI) to penetrate regional and independent retail channels.• Increased sales, brand exposure, and consumer demand by launching products on high visibility e-commerce and online retail storefronts such as Amazon, Target, Wal-Mart, HEB, and Lucky Vitamin.

Asset management, research, and analysis for all investment productsincluding but not limited to individual securities, mutual funds, ETF’s, REITS, restricted stock, stock options.• Oversaw research, and investment plans across all financial products, including securities, mutual funds, ETF's, REITS, restricted stock and stock options.• Directed investment strategies based on financial goals, risk tolerance, and working capital.• Designed turnkey analytics that highlighted optimal investment products within each sector.• Built effective rotation strategy that took advantage of market conditions and minimized downside risk.

Led shopper-focused business analysis, insight discovery, and strategy development to deliver KF and customer's revenue, volume, and marketing objectives.• Recipient of Kraft Foods national "Understanding Shopper Behavior Award" • Translated consumer insights into actionable business plans that empowered marketing and sales teams to grow share of shelf =/> market share four consecutive years.

Led all revenue, profit, share, and distribution growth plan development and execution across all Kraft brands for HEB Grocers. • Designed brand plans that consistently drove accelerated revenue growth of +7-10% annually.• Constructed and staffed newly created, customer specific category sales planning team.• Led all negotiations, planning, and executional efforts for $270MM brand portfolio.

Led all category management, planning, space management, retail executional efforts for all Kraft Foods brands to HEB Grocers. • Region of the Year Award• Division of the Year Award Kraft Cheese• Delivered share growth of more than 1% for total Kraft Foods every year.• Shipped 80% of all new items the first two weeks of availability and secured 70% distribution within the first four weeks of availability.

Managed trade planning and brand strategy implementation across all Oscar Mayer categories nationally for all club store, convenience store, mass merchandiser, and drug store accounts. • Innovation Excellence Award National Channel Team• Directed successful go-to market strategies/tactics on a brand portfolio of $500MM.

Managed trade planning and brand strategy implementation on Oscar Mayer slice pak category for East/South areas.• Led trade planning and brand strategy implementation on Oscar Mayer slice pack revenue base of $350MM and a trade budget of $75MM.

Managed trade planning and brand strategy implementation on Oscar Mayer specialty/deli categories for East/South areas.

Led all sales, planning, space management, retail execution efforts for all Kraft Foods brands to Certified Grocers, Dearborn, Banner grocery retailers. $55MM portfolio. • Sales Leadership Award Winner. Exceeded plan on 5 of 5 divisions and total Kraft by +7%.. • Division Awards: - Q1-Cheese +25%, DiGiorno +15%, Meals +47%. - Q2-Cheese +16%, Oscar Mayer +8%. - Q3-Enhancers +15%. - Q4-Oscar Mayer +21%.

Managed all trade budget negotiations/planning activities on Oscar Mayer, Louis Rich, Claussen brands for the Chicago Region. $45MM trade budget and $250MM revenue base. • Division Award winner: Q2 Oscar Mayer +15% to plan.

Managed all retail sales, merchandising activities for 380 Certified Grocers, Midwest Wholesaler stores including Butera's, WiseWay, Hilander, Treasure Island. 14 direct reports.• 2 time Regional MVP Award winner for best merchandising against brand initiatives.• Sales Leadership Award Winner. Exceeded plan on 5 of 5 divisions.

Publix, Winn Dixie, Pueblo P.R., Malone & Hyde, Associated Grocers. Oversaw HQ planning/sales and retail execution of quarterly/annual trade and promotional programs for $50MM portfolio.• South East Region MVP award winner. • Sales Leadership Award Winner.

Managed all aspects of selling Oscar Mayer, Louis Rich, and Claussen brands to Minyard Food Stores. Responsibilities included planning, developing, and coordinating all advertising, promotions, and merchandising activities for $9MM portfolio.• Southwest Region MVP award winner.• Sales Leadership Award Winner.

Managed all sales, promotions, merchandising, and ordering responsibilities on Oscar Mayer, Louis Rich, and Claussen brands to Fort Hood Army Base, Carswell AFB, Shephard AFB, Davids Supermarkets, Fleming Wholesalers, Berry Barnett, C.D. Hartnett.