• Brand Collaboration: Collaborated with renowned global brands such as Adidas FiveTen, Pirelli, Gyeon, Porsche, Freightliner, Columbia Sportswear, Smith Optics, Papa Roach, Koroyd, Velvet Llama, The North Face, 23xii Racing, Kith, and Vaynermedia, among others. Leveraged brand values and strategies to execute successful campaigns and boost brand visibility.• Lifestyle Photography & Campaign Development: Executed lifestyle photography & video for various clients, aiding in the development and execution of high-impact marketing campaigns. Utilized storytelling and content creation skills to engage target audiences and enhance brand perception.• Consulting: Provided expert consultancy to clients, advising on industry trends, business growth strategies, and marketing opportunities. Guided brands in the ideation, development, and execution of unique campaigns tailored to their specific objectives.• SEO and Web Design: Developed and implemented effective SEO strategies for clients, driving increased traffic to their websites and optimizing their online presence. Crafted and maintained aesthetically pleasing and user-friendly websites that reflected the brand identity and engaged customers.• Digital and Social Media Strategy: Designed and executed digital and social media strategies that increased brand engagement and customer loyalty. Managed social media accounts across all major platforms, creating compelling content and utilizing analytical tools to track performance and optimize strategy.• Campaign Ideation, Development, and Execution: Led the ideation, development, and execution of comprehensive marketing campaigns, successfully driving brand recognition, customer engagement, and sales.

• Developed and defined brand voice of the Smith Optics brand online.• Managed all day-to-day Social Media. • Provided data-driven Strategy and Analytics to help hit brand KPI’s and speak authentically to the Smith community. 
• Worked cross functionally with the Marketing, PR, E-Commerce, and Sales Teams.• Managed partnerships with Athletes, Influencers, brand-partners, and Celebrities to encourage engagement during product launches and pre defined moments throughout the year• Successfully launched category specific channels and grew accounts organically without paid advertising, more than doubling the follower count across all Social Media Accounts.

Key Duties Included:
• Strategy• Influencer/Athlete Marketing• Photography• Content Creation• Event Activation
• Content Curation/Management
• Photoshop
• Copy Writing
• Creative Direction
• Storytelling
• Maintaining Calendar• Graphic Design• Reporting• Customer Service
• Campaign Development
• Social Media Management

• Field Service Rep in Northern California and Pacific Northwest.• Managed 300+ retail accounts across all categories including Snow, Fish, Surf, Outdoor, and Bike.• Maintained a company vehicleKey duties included:• Visual merchandising• Brand building• Budgeting• Manage regional athletes• Clinics• Regional events• Demos• Trade-shows, regionally and nationally

Held roles as a Manager, Buyer, and was in charge of all Social Media marketing and digital advertising. My 20+ years of experience as a snowboarder helped me provide excellent customer service and knowledge to those looking to get into the sport, translating into sales and repeat customers for Boards N Motion

Sub Rep for Electric Visual In Northern California.

• Member of the Marketing and Events Team to put on the 2010 Maloof Money Cup in Orange County and NYC. • Managed all branding and planning for the event with our sponsors. Volcom, Carls JR, Vans and many more.Our team worked side by side with the California Skate Parks team to build a Street Course, Vert Ramp, and Mega Ramp. Our goal was to not only build the course but be sure that it would be ready to be televised live on NBC/Fuel TV.