Franchising is broken.The US has 800,000+ franchise locations generating $800B, but investing in it is still complex and inefficient, despite billions of dollars changing hands each year.Franchisors struggle as franchises are often unaffordable for those best suited to run them. This is their main limit to growth, only the wealthy can be franchisees.FranShares introduces a platform for both retail and institutional investors to invest in franchises as part of their portfolio. Franchise investing allows local investors to back familiar businesses, benefiting from a network effect. It is an asset class that is income producing, diversified from the stock market, a hedge against inflation, and outperform traditional investments.My background in franchise brokerage, helping individuals find the right brand to invest in and having worked with 400+ brands gives a unique insight into the problem and ability to create the solution. My views on franchising have been featured in Forbes, Business Insider, ABC, American Express, TheHustle, Marketwatch and more with a reach of over 300 million people prior to FranShares. FranShares has had the largest launch for an alternative investing platform and over 43,000 investors signed up for upcoming opportunities.Imagine investing in the businesses that you go to work out at, get a haircut in, get your oil changed, and eat at. This tangibility creates a network effect because not only will you only go to those places you own a piece of, you’ll tell your friends they have to as well. Every line on the cap table is a social network.Welcome to the future of franchising. Learn more about us at www.franshares.com