MELTS is a plant-based food manufacturing company from Indonesia that makes healthier options available for all, for you to enjoy at home or for your business.What did I do?- Managing and executing the promotion strategy on each E-commerce to gain traffic and conversions.- Managing end-to-end E-commerce needs start from shop & showcase visuals concept, Key messages, and manage E-commerce Ads. - Managing end-to-end Facebook Ads needs start from brainstorming ads objective, content ideation, creation, and until Ads distribution (including A/B Testing).- Crafting day-to-day content marketing, briefing to designers, copywriting content, posting to each channel, and analyzing each performance to generate clear suggestions for the next ideation.- Coordinating with the TikTok Team in executing the content ideation that has been created.- Building and managing good relationships with customers to create a joyful shopping experience and sustainability relationship.- Collaborating and maintaining a relationship with Key Opinion Leader (KOL) / Affiliate partner to ensure the bond between KOL / affiliate partner and brand are warm and connected to each other.- Leading and developing 5 Marketing Team Members that each fit in different roles.Accomplishments:- Collaborated and connected with more than 100+ relatable KOL & affiliate partner during Holiday / Ramadan Season- Acquired more than 118K+ views on one KOL's Content organically- Acquired more than 1 Million+ Reach on Social Media during Holiday Season 2022 & 3 Million+ Reach both organically or inorganically during Ramadan Season 2023.- Acquired Mostly 10x ROAS on E-commerce and 42x ROAS is the biggest during Ramadan Event 2023.- Acquired 99% Performance chat on each E-commerce- Created joyful shopping experience and handling customer complaint correctly. Hence, acquired 4.9/5.0 star reviews on each E-commerceSupporting Role:- Been a Leader Team of Marketing Promotion Division

What did I do?- Created promotion videos and feeds content on talent's social media especially Instagram to increase awareness and sales about product that talent hold.- Collaborate with the design team to promote effectively company profile book.- Identified trends and insights in order to achieve engagement that leads to increases of sales.Accomplishments:- Created promotion videos for each promotion event held from talent's product. The result is gain awareness, sales and engagements (Audience do Direct Message to the talent in Instagram)- Created promotion videos of talent's Online Business Talk (OBT) and OBT fully attended by followers (Quota full).- Designed relevant product feeds, copywriting, and content calendar plan for 1 month.

What did I do?- Track student comprehension level on each appointment and recapitulate the track to theirs parent for further discussion if needed - Created enjoyable environment on group of student with some games or ice breaking on each appointmentSupporting Role:- Been a Master of Ceremony for college student seminar "Gengsi vs Berisi"

What did I do?- Created report of income and expenses each shift - Stock control and do quality control every restock time- Guiding and teaching new employee to reach Standard Operating Procedure