Kenny Traving Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

I help Bygmas B2C and B2B online platform maintain its position in SEO rankings and improve UX goals. Ambitiously moving from WooCommerce and Magento into EPIServer, its a massive step upwards from self-employment and SMB E-commerce management, in which I have become an important part of a business delivering building materials to ambitious DIY handymen, professionel construction workers and enterprises.A small look into just a few of my rapidly evolving roles:Always analyzing and planning for good business- Using AHrefs, Google Analytics 4 and Google Trends to spot upcoming opportunities- Using Google Analytics and AHrefs to spot product gaps in our online catalogue- Optimizing existing products and category pages for increase revenue and profitAll the New AI content evolution- Content creation for both SEO and Google Ads using ChatGPT and SEO.Ai- Content creation analysis using Ahrefs, Google Trends and Google Search Console- Optimizing and improving AI created content for optimal audience engagement and credibilitySEM and Google Ads responsibilities- Optimizing Ads performance across Dynamic Search Ads, PMA and Google Shopping- Seasonal Campaign optimizing through content and audience splittesting- Managing Google Ads budgets - PIM Content creation e.g. product images, titles, descriptions, meta titles and meta description.... can I squeeze in UA to GA4 migration before highliting SEO?SEO related responsibilities- SEO content analysis with AHrefs and SEMRUsh- SEO content creation of products and guides for improved onsite SEO performance- Coordinating and outlining technical SEO improvements for EPIserver- Creating landingpages for short term marketing campaigns- Updating and optimizing existing long term landingpages for improved SEO- Improving CRO by enhancing content quality in a prioritized fashion- Adding new structure to pages and comtent to enterprise size ecommerce

Søborg, Region Hovedstaden, Danmark

My personal e-commerce testing grounds for new trends and texhologies. Researching the market and reestablish the family toy store as a niche Playmobil webshop in Wordpress and WooCommerce. In just 18 months driven sales from 0 to DKK 250.000 for the Danish market only. The family business / webshop also serves as my professional sandbox for testing various WooCommerce related activities.- Conversion optimizing through WooCommerce webshop design- Programming HTML, CSS and SQL- Improving User Experience with usability testing- Increasing conversion through product copy improvements- Increasing organic traffic by improving SEO rank with RankMath, AHRefs, Google Search Console- Increasing traffic and brand awareness through Facebook Ads and organic Instagram content- Implementing and monitoring conversions using Google Analytics- Adobe Photoshop image processing for web and print- Increasing sales by designing stationery and brochures in Adobe Indesign- Improving post-sales relations by designing brochures in Adobe Indesign- Developing a niche-business branding strategy- Developing communications- and marketing strategy- Ongoing stakeholder dialogue with Playmobil in Germany- Order handling and logistics managementDuring my employment I’ve improved skills such as- Business modelling and value proposition development- Webdesign in WooCommerce with Elementor Pro and Astra Pro- Conversion optimizing layout and copywriting- Increasing webshop SEO pagerank and CTRIn the end I decided to leave the position and slowly close down the startup, as Playmobil themselves increased their focus and market share within e-commerce. The market no longer seemed viable for a niche business, where the niche benefits where exclusive to the manufacturer.

Denmark

Design and implementing the current Wordpress / WooCommerce webshop Guldtryk.com selling B2B printing and branding services. Amongst my many services I have been responsible for- Webdesign and layout in Wordpress / WooCommerce using Flatsome- Improving basic layout using HTML and CSS - Improving conversion rate through usability testing design and layout- Initial product creation and copywrite optimizing- Increasing traffic through SEO optimizing with RankMath, AHrefs and GSC.- Researching and testing plugins for advancing pricing models- Image processing and optimization using Adobe Photoshop- Integrating with Mailchimp, Facebook, Quickpay- Ongoing testing and updating of plugins, hosting etc.During my employment I’ve improved skills and knowledge related- Design and production flow in the printing business- Design for print in Adobe InDesign and Illustrator- Merchandising and branded article- Webdesign and conversion optimizing layout- SEO optimizing

Denmark

Reconstructing Wordpress and Woocommerce webshop to establish and grow the online presence for the paint and hardware business Maling.Shop. - Increasing exposure, clickrate and pagerank through SEO optimizing- SEO optimizing with RankMath, AHrefs, Google Search Console and Google Keyword planner.- Analyzing and optimizing Google Ads and Google Search Campaigns.- Improving on-site conversions by analyzing Google Analytics data - Redesigning basic WooCommerce websho to improve conversion and reduce bouncerate- Theme customizing using HTML, CSS and basic PHP- Pagespeed optimizing with GTMetrix and Google Pagespeed- Copywriting and imageprocessing for single, variable and product bundle creation- Increased organic traffic by 200+ % through SEO.- Post sales relation with e-mail flow and printed material- Generating traffic and brand awareness using Facebook Ads and organic content.- Researching and implementing integrations from payment to shipping.- Order management and followups- Customer service by mail and online chatDuring my employment I’ve improved skills such as - Conversion optimizing content and layout- Honed my skills as a webshop copywriter- Devising a crossmedia strategy to build a credible brand- Splittesting and optizing Facebook Ads- Understanding of Paint and hardware retail business

Søborg, Region Hovedstaden, Danmark

During my studies in Communication design and e-commerce, I took on an internship and later apprenticeship with e-mærket. The e-mark is the Danish guarantee for secure, transparent online shopping. In order to improve member retention and member satisfaction I was responsible for initiating and growing a Facebook member community through content creation.As an intern and apprentice, I have been responsible for- Analyzing nationwide surveys in e-commerce and member satisfaction surveys- Identifying subjects and areas to improve member satisfaction and member retention- Making complex e-commerce subjects easily accessible through articles and videos- Attracting Facebook and LinkedIn followers with organic content- Improving customer satisfaction with content creation for Mailchimp newsletters- Monitoring online and printed media to spot trending subjects for new stories- Content creation using Adobe Photoshop and InDesign- Improving clickrates by analyzing and improving Mailchimp automation contentDuring my internship and apprenticeship, I’ve improved skills and knowledge related to- Promote a brand by monitoring media and building content for trending stories- Writing easily accessible guides and stories on legal and technical subjects- Analyzing and build archetypes and personas in the e-commerce business- Improving written and visual content in Mailchimp newsletters

Næstved, Denmark

Som et led i min uddannelse som multimediedesigner, har jeg i samarbejde med Embacco Lighting udviklet et bud på en Social Media strategi og grafisk vejledning til Social Media Content til facebook annoncering. Se visuelle eksempler under uddannelse: Erhvervsakademi Sjælland > Multimediedesign > Social Media marketing.Derudover har jeg designet landingpages, der skal sælger virksomheden akustiske pendler i forlængelse af sponserede facebook annoncer. For Embacco Lighting har jeg også- SEO optimering af content- Performanceoptimeret Wordpress sider på baggrund af GTMetrix- Lettet Instagram Content management med planlægning i Planoly- Struktureret content i Wordpress for lettere content management- Foretaget korrekturlæsning og billedoptimering på hjemmesiden- Udarbejdet forslag til design- og layout-optimering af hjemmeside- Udarbejdet Instagram content i Canva til forøgning af followers

Karriereskift og kompetenceudvikling:Efter 15 år med et bredt spektrum af opgaver savnede jeg et mindre stressende og mere fokuseret arbejdsfelt. Motiveret af skriftlige, grafiske og web-relaterede opgaver hos Gramex valgte jeg at fokusere på at udvikle mine evner med digitale medier. Som freelancer har jeg hjulpet en lukningstruet folkeskole med, at få lokale mediers opmærksomhed gennem historier om arbejdet med diagnose-børn. Bistået Falck Jobservice i formidling til langtidssygemeldte og flexlønnere, fremstillet undervisningsmateriale i Sharepoint til ATEA, samt lavet tekster og grafiske bannere til salg af droner.Fem udvalgte opgaver og deres betydning1. Dronevolt, Øget omsætning ved vedligehold af Prestashop webshop, design af bannere og oprettelse at produkter.2. Ressourcehuset, tiltrække kunder til konsulentvirksomhed i kompetenceudvikling af børn gennem design og programmering af landingpage, nyhedsbreve, foldere og visitkort.3. Karrebæk Skole, styrke lukninstruet skoles synlighed i lokalmedier med design af hjemmeside, forfatte indhold og undervise lærere i SkoleTube.4. ATEA, Øge medarbejders brug af Sharepoint intranet gennem fremstilling af videovejledninger i Sharepoint med Dreambroker og Camtasia Studio.5. Falck Jobservice, bl.a. udvikling af SQL-server system til håndtering af arbejdsgivere villige til at tage folk i arbejdsprøvning, herunder sygedagepengemodtagere og flexlønnere.

Copenhagen Area, Denmark

Internettet har udfordret musikerne og pladeselskabers indtægtsgrundlag, først med voksende pirateri via fildelingstjeneter og i dag med streamingtjenester som Spotify, Tidal og YouTube. For at gøre det lettere for musikere og pladeselskaber at gøre krav på indtægter, har jeg omskrevet tunge vejledninger til formularer og procedurer. Dertil har jeg designet og implementeret informationsarkitektur og indhold på Sitecore hjemmeside og Sharepoint extranet.I funktionen som IT-koordinator har jeg nedbragt driftsomkostningerne ved optimering af IT-infrastrukturen med ny IT-strategi. Her benyttede jeg outsourcing af IT-opgaver og løbende LEAN procesoptimering for at forbedre forbedre medlemstilfredsheden og lette den interne arbejdsbyrde. I den forbindelse var jeg redaktør på Sharepoint intranet.Fem udvalgte opgaver og deres betydning1. Øget politikernes, kunstnernes og pladesselskabernes forståelse for Gramex berettigelse og funktion ved omskrivning af juridisk tunge tekster til Sitecore webtekster og Mailchimp nyhedsbreve.2. Forbedret samarbejdet mellem Gramex, kunstnere og pladeselskaber ved omskrivning af tunge webtekster på Sitecore hjemmeside, Outlook og Word skabeloner samt design af lette PDF formularer med Adobe InDesign.3. Koordinering og implementering af Gramex rebranding på tværs af Sitecore hjemmeside, Sharepoint extranet, Mailchimp nyhedsbreve og tryksager for at give Gramex et nyt kreativt og informativt image inden for musik og kultur.4. Forbedre medlemsservice og interne arbejdsgange gennem implementering, fejlsøgning,optimering af SQL-server, IIS, Sitecore og Sharepoint installationer til hjemmeside, intranet og extranet.5. Projektleder på implementering af integration mellem Sitecore, Sharepoint og Microsoft Dynamics til digitalisering af analoge registreringsprocesser via online formular.

Gentofte

Forbedring af IT-drift og første erfaringer med digital kommunikationBascon A/S’ IT infrastruktur var gammeldags, skabte mange driftsforstyrrelser og havde hverken hjemmeside eller profesionelle tryksager til at markedsføre sig med. For at forbedre medarbejdernes IT-oplevelse og arbejdsgange, gennemførte jeg en total udskiftning af hele IT infrastrukturen og strømlignede IT-strategien. Herefter bidrog jeg til både drift og vedligehold af hjemmeside og gjorde første erfaringer med grafisk design af referenceblade (flyers), visitkort samt dokumentskabeloner til Word og Outlook. I kraft af min empatiske natur og min centrale position indtog jeg desuden stillingen som arbejdspladsrepræsentant for, at forbedre det interne arbejdsmiljø og kontorindretning.

Herlev

I 90’ernes nyligt åbnede telemarked konkurrerede mange mindre televirksomheder om B2B og B2C markedsandele. For Interoute Danmark har jeg programmeret og administret SQL baserede business intellence værktøjer og IT-installationer, der sikrede konkurrencedygtig markedsføring og vigtige indsigter til at understøtte virksomhedens vækst og positionering inden for carrier-telefoni.

Rødovre

MOE A/S (dengang Moe & Brødsgaard) havde et internt udviklet projektstyringsredsskab, der havde mange tekniske fejl og mangler. Med afsæt i mit speciale i database- og webløsninger ansatte MOE mig direkte efter uddannelsen. Jeg brugte min specialeviden til at fejlrette projektstyrringssystemet., Senere udvidede jeg det til et større ressourcesstyringssystem på SQL-server platformen og integrerede det til økonomisystemet Microsoft Dynamics (dengang Navision). Sideløbende underviste og supportere jeg ingeniører og projektledere i bl.a. Office og Windows.

Bachelor'S Degree, Communication And Media Studies

As a Communication Design graduate, I’ve learned to work professionally with market-oriented and contemporary visual, written and digital.

Multimediedesigner

As a Multimediadesign graduate , I’ve learned to work professionally with visual concept development for webdesign, social and printed.

University Diploma, Webdesign And Usability

The ITU diploma in webdesign and usability is aimed at helping businesses analyze and optimize their online presence and communication..

Datamatician

Datamatician is a 2½ year computer science degree aimed at fundamental understanding how to development IT solutions. It degree is aimed.