Product Designer
CurrentCermati.com is a financial technology company based in Jakarta, Indonesia. The platform offers a range of financial products and services such as loans, credit cards, insurance, and investment as well as educational resources to help users make informed financial decisions.- Contributed to creating the Cermati app design system.- Designed a centralized KYC verification system to eliminate redundant data and improve registration efficiency.- Increased purchase conversion rate by enhancing the promo code flow.- Increased credit card application conversion rate by improving the eligibility form.- Created various verticals from scratch for the BCA lifestyle, including Home & Services, Otomotif, Tiket Bus, etc.- Refreshed the Cermati app home design.