Concierge service for your student loan consolidation

• Consulting for early and mid-stage technology start-up businesses, with specialty in the Education sector:- Collaborative work style combining depth of experience with breadth of skills.- Strategic planning with establishment of clear goals, metrics and adaptive methods.- Consultative sales leadership using an educational approach for relationship building.- Market analysis including competitive overview and opportunity identification.- Email campaign and drip marketing development for emerging technology sales.- CRM development including data architecture for lead cultivation.- Web-based content creation with demand driven emphasis supporting business acquisition.

Creation of all new content including written and video/webinars for B2C and B2B purposes. Greater emphasis on B2H - Business to Human - style content to help families make smart higher education decisions and help various financial institutions engage new and growing digital customer segments.

• Client services for business development:- Lead in sales and business development of College Resource Center premium content subscriptions and college planning webinars.- Mastered a consultative approach to help clients adapt to new digital marketing methods and platforms.• Resident student lending and college financial aid expert supporting financial institutions in their education / business acquisition process:- Lead author of LendKey’s College Resource Center Blog, syndicated nationally.- Specialized in web-based content development, creation and deployment.- Attracted a targeted audience of 25k monthly readers including students and parents pursuing college funding solutions.- Developed strong company search engine recognition on Google, Yahoo and Bing using organic keyword strategies.• Public speaking expertise:- Representing LendKey at credit union conventions. (B2B)- Representing credit unions in their member service seminars to assist families with all aspects of college funding. (B2C)- Ultimately drove positive brand recognition and business volume through effective presentations using modern strategies to attract Gen Y and their parents.• Employee training and development:- Supported 50 customer service representatives over a 3 year period. (2011-2014) - Created a multi-stage new employee training process to bring workers up to speed quickly and efficiently in the student lending space.- Provided education for superior student loan product and market knowledge along with sales and customer service skills to confidently close business and drive referrals.

Extensive experience in federal, state and institutional backed financial aid resources, needs analysis, and student loan processing.