Ken Paynter ✈ Email & Phone Number

Hands-on, pragmatic marketing leader with proven experience in developing strategies and leading teams to fight complacency, differentiate from the competition, and achieve profitable growth in global, competitive business-to-business (B2B) environments. Passionate about digital marketing and implementing strategies and technologies that deliver results across the sales and marketing organization. Exceptional at transforming B2B sales and marketing strategies into me-2-me. Singularly focused on RESULTS. Expertise includes: • Business-to-business (B2B) marketing• Marketing leadership• Able to effectively gain support and work with all levels and BUs within an origination• Digital marketing / digital-first transformation• Marketing automation platform implementation• Marketing technology stack design• Marketing operations—processes, systems, and reporting• Marketing plan design and execution• Product/service go-to-market• Persona identification and buyer journey modeling • Designing account-based marketing (ABM) programs/playbooks• Sales enablement and sales automation• Content generation and thought leadership• Social media programs• Search engine optimization (SEO) / Search engine marketing (SEM)• Brand design/re-design and brand building, • Lead generation, nurturing, and client retention/loyalty programs• In-house team and external agency management• Project and budget management• P&L managementIndustry experience:• Aviation/Aerospace• Business Aviation• Transportation• Biotechnology

Listed skills include Aviation, Email Marketing, Product Marketing, Lead Generation, and 42 others.