Ken Peterson

Ken Peterson Email and Phone Number

True business insights to clients looking to be leaders in Customer Experience and Employee Engagement. @ QuestionPro
Ken Peterson's Location
United States, United States
Ken Peterson's Contact Details

Ken Peterson personal email

n/a

Ken Peterson phone numbers

About Ken Peterson

Ken has over a quarter century in helping clients succeed through customer experience research across retail, technology, hospitality, financial services, automotive and transportation industries. His expertise includes financially linking business outcomes, SaaS deployments, and operational CX consultation. He has worked with every major SaaS Customer Experience platform provider. This ties in with his long history of P&L responsibility and detailed understanding of improving business operations. With a background in Mathematical Operations Research, he’s eager to find ways that companies can be more profitable through taking actions from customer feedback.Ken has also had the privilege of helping clients to improve their customer engagement in travel, sports and media to better understand how to make use of the vast quantities of data that is now available, but often underutilized and misinterpreted. Delivering relevant insights, fact-based execution, and bottom-line results which has led to multiple publications and 2 US CXA Awards in 2022. His expertise is frequently published by industry trade publications. Areas of expertise include: Data analytics and Insights, business consulting, Project/Program management, SaaS deployments, training, senior leadership, company operations, Finance, HR, IT leadership, business development, innovation and P&L in market research and retail industries.

Ken Peterson's Current Company Details
QuestionPro

Questionpro

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True business insights to clients looking to be leaders in Customer Experience and Employee Engagement.
Website:
questionpro.com
Ken Peterson Work Experience Details
  • Questionpro
    President - Cx
    Questionpro Feb 2020 - Present
    Austin , Texas, Us
    With over 2.5 million users across 40 countries, we are a leading provider of online survey software that allows our users to generate the insights they need to make better business decisions. Our software includes tools for creation, distribution, and analysis of surveys, but also provides a platform for polling, tablet-based mobile research, and data visualization. We have provided reliable and innovative technology to Fortune 100 companies, academic institutions, small businesses, and individual DIY researchers for over ten years. Within QuestionPro CX, Ken will be responsible for bringing top level support, CX background and true business insights to our CX clients along with leading our Enprecis Automotive Experience team in bringing the best customer experience and vehicle quality research to our OEM automotive clients.
  • Nepa Ab
    Managing Director Us
    Nepa Ab Jun 2017 - Sep 2019
    Stockholm, Stockholm, Se
    Launched Nepa AB flagship brand in the US in the CX space through building the sales team, establishing business development process, setting up the account management group, localizing the Nepa offer for the market and managed all departments and functions in the US organization including full P&L responsibility, Marketing, Sales, Client & Account Management, Finance and HR. Worked collaboratively with Global R&D and Product teams to build product needs for success.
  • Ipsos
    Chief Operating Officer, Executive Vice President
    Ipsos Mar 2015 - May 2017
    Paris, Fr
    Leading operations, project management, IT Management, SaaS Deployment and Analytics team for our US Customer Experience division. Lead relationships with CEM and EFM SaaS providers and support clients in integrating best in class technology with Ipsos CX consulting services for long-term success of client programs. Developed a formal approach and led division strategy to move beyond being just a research practitioner to a vision that included research, strategic consulting and technology integrations. Carried out processes to identify & select technology providers and establish working rules for the sales teams on collaborative engagements, established project management protocols and developed formal training practices for account management and IT integration teams working across these complex client programs
  • Ipsos
    Chief Operating Officer, Senior Vice President
    Ipsos Jul 2010 - Mar 2015
    Paris, Fr
    Leading operations for our US division including managing multiple P&L's, our internal IT operations and development teams and support of the sales force. Building up best practices in both growth and operational efficiency as a group. Expected to manage all US research and account management operations including P&L oversight for all business units, management of all outsource contracts & relationships, development of sales process, development of both consulting & technology products, supporting all aspects of business development and managing the division’s IT & programming functions
  • Ipsos
    Senior Vice President
    Ipsos May 2008 - Oct 2010
    Paris, Fr
    Management of Western US Sales & Operations, management of the Bellevue Office location and management of two offsite teams in our East Coast office. Responsible for bottom line P&L for the entire Loyalty West division.
  • Ipsos
    Vice President
    Ipsos Jul 2004 - May 2008
    Paris, Fr
    Managed a diverse portfolio of customer experience research projects. Responsibilities included recruiting and developing team members, client relationships, sales and budgets. Led business development and management on multiple $1mm+ client accounts in a seller-doer model with full responsibility for account P&L and management of in-sourcing groups. Additional responsibilities included oversight of fieldwork services, IT infrastructure and software development team. Led in developing new fieldwork technologies in IVR and other digital data collection resulting in substantial outsourcing cost savings. Published original research connecting Customer and Employee Experience.
  • Marketing Metrics
    Vice President
    Marketing Metrics Sep 1998 - Jul 2004
    Lead many activities related to Market Research projects specializing in customer satisfaction and loyalty.

Ken Peterson Skills

Market Research Marketing Research Crm Strategy Customer Insight Analytics Segmentation Quantitative Research Statistics Leadership Management Competitive Intelligence Consumer Behaviour It Management Primary Research Marketing Marketing Strategy Team Building Data Analysis Competitive Analysis Operations Management Market Analysis Data Collection Advertising Research Survey Design Questionnaire Design Full P&l Responsibility Brand Equity Budgets Market Intelligence Online Research Mathematical Modeling Applied Mathematics P&l Management Focus Groups Customer Satisfaction Customer Experience Business Development Customer Relationship Management University Teaching Quantitative Analytics Brand Loyalty Forecasting Strategic Planning Consumer Behavior Business Insights Strategic Partnerships Saas Mergers And Acquisitions Business Strategy

Ken Peterson Education Details

  • Kean University
    Kean University
    Mathematics

Frequently Asked Questions about Ken Peterson

What company does Ken Peterson work for?

Ken Peterson works for Questionpro

What is Ken Peterson's role at the current company?

Ken Peterson's current role is True business insights to clients looking to be leaders in Customer Experience and Employee Engagement..

What is Ken Peterson's email address?

Ken Peterson's email address is ke****@****ast.net

What is Ken Peterson's direct phone number?

Ken Peterson's direct phone number is +120321*****

What schools did Ken Peterson attend?

Ken Peterson attended Kean University.

What are some of Ken Peterson's interests?

Ken Peterson has interest in Golf, Programming, Web Development, Skiing.

What skills is Ken Peterson known for?

Ken Peterson has skills like Market Research, Marketing Research, Crm, Strategy, Customer Insight, Analytics, Segmentation, Quantitative Research, Statistics, Leadership, Management, Competitive Intelligence.

Who are Ken Peterson's colleagues?

Ken Peterson's colleagues are Pranay Dhakate, Satyam Bhardwaj, Atul Singh, Prem Singid, John Oppenhimer, Shraddha Nikam, Piyush Agarwal.

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