Directed the creation and refinement of websites and landing pages, prioritizing user experience (UX) and search engine optimization (SEO) standards. Oversaw the launch and upkeep of country-specific website versions, tailoring content for localized engagement. Spearheaded the successful launch of an e-commerce platform for machine tool parts, implementing ongoing improvements to streamline parts fulfillment processes.Analyzed digital analytics and metrics to track campaign performance, identify trends, and make data-driven decisions to optimize ROI.Led the planning, implementation, and optimization of digital advertising campaigns across various channels, including PPC, display, social media, email marketing, and other referral networks. Conducted A/B testing and conversion rate optimization (CRO) experiments to improve campaign performance and user engagement across digital channels.Directed and supervised video production initiatives aimed at enhancing the brand's image, boosting engagement for sales objectives, and reducing technical support ticket durations.Maintained consistent collaboration with the sales team, making agile adjustments as needed to align with evolving sales and marketing requirements.Managed trade show participation, including resource allocation, scheduling, booth design, advertising, and performance tracking throughout and post-event.Led the ongoing enhancement of the company's CRM system, focusing on lead nurturing, optimizing sales funnel management, tech support ticket resolution, and customer account management.Developed and managed the IT infrastructure, including networks, servers, systems, and software applications, to maintain high availability, reliability, and efficient remote working.Implemented disaster recovery and business continuity plans to mitigate the impact of IT disruptions and ensure operational resilience.

Spearheaded digital marketing strategy across various channels, including in-house search engine optimization, CPC, and referral marketing media.Directed the planning, management, and iterative redevelopment of company websites, extranets, and intranets.Handled the planning, design, and production of digital and printed marketing materials such as catalogs and videos. This involved continuous communication with global suppliers, material creation, design, and efficient distribution network management.Managed all aspects of trade show participation, including resource allocation, scheduling, booth design, advertising, and performance tracking.Established and maintained virtualized servers including LAMP, PiaF, Windows, VMWare ESXi, and cloud servers like Amazon EC2 for contingency purposes.Redesigned, optimized, and maintained the company's network architecture to support both on-site and remote employees securely and efficiently.

Developed and maintained company websites utilizing HTML, CSS, and Content Management Systems.Conducted web analytics and enhanced SEO strategies for company websites.Produced marketing collateral including product brochures, catalogs, advertisements, and exhibit banners.Produced online tutorials and sales videos showcasing company products.Installed and managed the company server operating on Windows SBS 2011.Established and managed the company's Lucent PBX and Asterisk VOIP PBX systems on a Linux CentOS server.Offered comprehensive help desk support to employees.

Configured and oversaw Windows Server solutions tailored for small businesses.Established Active Directory and Group Policy settings in alignment with HIPAA and SOX regulations.Implemented and supervised Endpoint Security protocols.Performed software installations and job scheduling across multiple workstations via N-Able Managed Service Provider.Conducted initial setups on physical firewalls like SonicWall and Firebox, ensuring basic configurations were properly configured.Established automated local and off-site backup systems utilizing various backup providers.Delivered comprehensive help desk support to clients, resolving technical issues and providing assistance as needed.