Director Of Digital Marketing And Technology
CurrentDirected the creation and refinement of websites and landing pages, prioritizing user experience (UX) and search engine optimization (SEO) standards. Oversaw the launch and upkeep of country-specific website versions, tailoring content for localized engagement. Spearheaded the successful launch of an e-commerce platform for machine tool parts, implementing ongoing improvements to streamline parts fulfillment processes.Analyzed digital analytics and metrics to track campaign performance, identify trends, and make data-driven decisions to optimize ROI.Led the planning, implementation, and optimization of digital advertising campaigns across various channels, including PPC, display, social media, email marketing, and other referral networks. Conducted A/B testing and conversion rate optimization (CRO) experiments to improve campaign performance and user engagement across digital channels.Directed and supervised video production initiatives aimed at enhancing the brand's image, boosting engagement for sales objectives, and reducing technical support ticket durations.Maintained consistent collaboration with the sales team, making agile adjustments as needed to align with evolving sales and marketing requirements.Managed trade show participation, including resource allocation, scheduling, booth design, advertising, and performance tracking throughout and post-event.Led the ongoing enhancement of the company's CRM system, focusing on lead nurturing, optimizing sales funnel management, tech support ticket resolution, and customer account management.Developed and managed the IT infrastructure, including networks, servers, systems, and software applications, to maintain high availability, reliability, and efficient remote working.Implemented disaster recovery and business continuity plans to mitigate the impact of IT disruptions and ensure operational resilience.
