Ken Dailey Email & Phone Number

Port St. Lucie, FL, US

My focus is on providing cost effective coverage as well as claims management and communication with healthcare professionals as needed by small business and self employed.

Category Advisor (New role with retailer and manufacturer)2/2010 – Wilton CanadaMission statement:Support the Wal-Mart business by consulting with buyer and retail team leading fact-based recommendations and analysis and coordinating projects with vendors represented in the multiple categories managed. Leading expansion in ecommerce strategies through.

Category Management AssociationNegotiated membership contracts and developed training content to Consumer ProductCompanies and Retailers through senior management.Recruited thought leaders and organized/facilitated web-based Share groups to present anddiscuss best practices in Space Management, Analytics, Shopper Marketing and ROI,(Director - level.

Gouverneur, NY, US

Developmental position created to design processes, analysis, and make recommendations toimprove sales and profit per foot by defining business practices and aligning categorymanagement processes. Organized by timeline below:Created and refined analytical tools and organized focused IT efforts to provide POSinformation in various formats to match best.

Worked to identify, rationalize, manage and communicate 70% sku change within and withoutorganization and retailers. Developed fact-based category management recommendations.Advocated category management initiatives within marketing organization.

Created and initiated category management planning processes from scratch.Worked with Syndicated Data Providers to assess/organize data into AC Nielsen Blue Book.Provided fact-based assessments of market and brand sales strategies to identify andgrow national and regional business opportunities.Managed category recommendations and trading partner.

New position created to satisfy a need for merchandising expertise and closer contactwith field operations and retail customers.Developed plans and product assortments to meet the needs of major DIY customers.Lowes Companies Inc. on site category captain.Devised training programs and materials for field including video, played at Chicago Hardware.

Grew territory sales and managed sales of 8MM in largest territory.Rookie of the Year - Developed, Presented, and Implemented Cross-Merchandising Program inlargest account, Lowes, Co. Inc. contributing to 25% comp store sales increases. Merchandising Team - Developed Point of Purchase materials and concepts.Planned and implemented corporate marketing.

Developed and managed a new territory, grew distribution by 83% or an average of three new placements per week.Top territory revenue in state achieved over a two year period,