Volunteer role to support the chapter.

As the VP of Business Development for CaringOnDemand™ based in Arizona, I'll focus on marketing and business development in my home state as I get started. Then, I can expand to just about anywhere my networking takes me. This is an awesome company that is disrupting the way home healthcare is delivered working in partnership with established agencies to do things better for the end-user. CaringOnDemand™ empowers individuals or their loved ones to request caregivers with ease and convenience—with no limits on what you need and regardless of where you are—all at the push of just a button. We act as a bridge between caregivers, families, agencies, and communities to create seamless, flexible access to care as needed when needed customized to the needs and budget of the client.

As the physician liaison, I am responsible for building referral networks for the 40-plus specialty network physicians at Arizona Urology Specialists in both Phoenix and Tucson. Day-to-day activities include in-person visits to referral source offices (primary care, internal medicine, OB/GYN, oncology, etc.) as well as serving as a direct point of contact for some offices to facilitate "STAT" referrals and problem-solving. Additional duties include supporting physician recruiting and onboarding, as well as community relations and employee engagement. I also occasionally engage in media relations and other marketing activities.

I am the senior member of a five-person department, reporting directly to the CMO, responsible for public/media relations, brand awareness, social media, internal and external communications, marketing and marketing automation, advertising, and digital content. • I directly supervise a staff writer as well as manage freelance vendor partners. For more than two years before the arrival of the CMO, I developed and managed budgeting and supervised all marketing staff members. Key outcomes include managing ongoing critical communications during the COVID-19 pandemic. This process involves attending meetings and developing and distributing more than 300 memos, text messages, and other communications to residents, staff, board members, volunteers, donors, and the community. • I have developed and executed marketing plans for key Sun Health entities and events, as well as business development efforts, working with our external agency and staff. Key outcomes include having our CMO task me with developing marketing and communications plans for key issues within his first 60 days of his arrival, including the launch of a multi-million-dollar scholarship fund and the unexpected and sensitive departure of a key executive. • I direct all media relations, successfully generating earned media coverage for Sun Health programs and services in print and broadcast news outlets. Key outcomes include exceeding personal annual media relations KPIs in FY 2020. • Launched and lead the organization’s key marketing, branding, and story-telling vehicle “LiveWell,” a bi-monthly magazine with a circulation of 20,000. At start-up and for the first four years, I managed the project’s $600,000 annual budget, including creative direction for photography, graphic design, writing as well as distribution of up to 120,000 copies. I've led research and focus group projects to validate KPIs and ROI netting a $150,000 savings annually in 2018 and additional significant cost savings in 2020.

Owned and operated a public relations agency providing public relations services, as well as event and entertainment management. • Developed and implemented strategic media, marketing, and communication plans for a variety of sports, entertainment, business, nonprofit, art, government, and real estate clients.• Generated local, national, and international media placements across all platforms.• Led business development efforts for clients utilizing networking and research.• Managed all elements of client performances for grand openings, company launches, and major sporting events, including The Super Bowl and NBA All-Star week. • Managed and trained multiple college interns.

Responsible for national and international public and media relations in the celebrity entertainment; sports; licensing and toy industry (trade and consumer) arenas. • Strategic planning; team management, company spokesman; internal and external communications; coordination with external vendors, suppliers and licensors; media tours; promotions; product and project marketing and content creation. • Managed a department that placed thousands of company stories and owner interviews annually in local, national and international media, including ESPN, The Today Show, USA Today, Vanity Fair, Variety, Wall Street Journal, Access Hollywood, BBC Radio, E!, Fox Sports, Fox News, The Hollywood Reporter, MTV, The New York Times and The Robb Report. • Developed and executed media relations plans and product placements. • Supported consumer product launches for sports and entertainment properties; adhering to strict licensing guidelines. • Served as the talent booker and producer for the weekly Todd McFarlane Show on MLB.com Radio, securing guests such as Stan Lee, Stan Winston, Roy Firestone, Jimmy Kimmel, Jeremy Schaap, Rusty Wallace, Rick Shroeder and Rick Reilly.• Created and managed major publicity events, including the international news conference unveiling Todd as the owner of Mark McGwire’s 70th home run baseball and ESPN’s live coverage of Todd’s bid and purchase of Barry Bond’s 73rd home run ball during an auction – once the most-watched 10 minutes in ESPN SportsCenter history. • Managed on-site media relations at The Super Bowl, Major League Baseball’s All-Star FanFest, the Pro Football Hall of Fame and The Grammys.

Responsible for editorial review of all internal and external publications, including corporate business plans submitted to the Department of Defense (DoD), and development and execution of external and internal communication strategies in support of a multibillion dollar DoD contract for the TRICARE military health care program.

Responsible for strategic planning, development and execution of national and international media relations activities, including the monthly release of the Report on Business® utilizing traditional and electronic communication methods.

Responsible for strategic planning, development and execution of external and internal communication, including public relations, national media placement and serving as company spokesman to support a multibillion dollar Department of Defense bid for the TRICARE military health care program in a 16-state region.Also, held ever-increasing responsibilities for strategic planning, development and execution of all external and internal communication activities and public and community relations for Samaritan Behavioral Health Services and Samaritan Health Center-Ahwatukee Foothills.