- Designed and built user-centric websites, prioritising UI/UX best practices forenhanced user engagement and conversion rates.- Leveraged content design expertise to create compelling sales presentations andmarketing materials, resulting in improved client onboarding and timely projectcompletion.- Cultivated strong client relationships, fostering trust and understanding to securerepeat business and new referrals.- Successfully migrated medium-traffic website to a new CMS, minimising downtimeand exceeding project goals.- Utilised CRM software to track sales metrics, analyse trends, and generate leads.- Created and managed targeted sales campaigns that increased brand visibility andlead generation.- Utilised data analytics to track campaign performance and make strategicadjustments for optimal results.- Increased the engagement score of a high-profile website by 90% through theredesign of UI components.- Increased Website Google rankings by 24% through a successful application of SEOtechniques.- Boosted website performance and stability through planned maintenance andtargeted troubleshooting.- Designed and executed original video content and motion graphics for a varietyprojects, contributing to the enhancement of overall visual appeal.- Maintained up-to-date knowledge of design trends and technologies, consistentlydelivering innovative and future-proof solutions.

- Developed and implemented content strategies for a variety of digital platforms,resulting in an increase in website traffic.- Analysed standard marketing metrics to improve site performance.- Contributed to increasing revenue by creating targeted campaigns and salespromotions.- Designed and managed a lead generating, responsive webpage.- Designed marketing assets, maintaining communication quality levels.- Gathered customer insight data to inform product development and marketingcontent creation.- Stayed up-to-date on the latest content design trends and best practices.

- Designed print, online, and social media content to promote the brand image and itsvalues.- Collaborated with design managers to apply consistent brand messaging and designacross various outlets.- Ensured that all promotional and marketing materials complied with the brandidentity strategy of the clients.- Produced engaging video content in various formats tailored to specific audienceneeds and brand guidelines.- Provided essential support in the video editing process, assisting in organising andcataloging raw footage, and executing basic editing tasks.- Gained proficiency in various video editing software and honed technical skills underthe mentorship of senior editors.