Senior Content Designer
Current- Designed and built user-centric websites, prioritising UI/UX best practices forenhanced user engagement and conversion rates.- Leveraged content design expertise to create compelling sales presentations andmarketing materials, resulting in improved client onboarding and timely projectcompletion.- Cultivated strong client relationships, fostering trust and understanding to securerepeat business and new referrals.- Successfully migrated medium-traffic website to a new CMS, minimising downtimeand exceeding project goals.- Utilised CRM software to track sales metrics, analyse trends, and generate leads.- Created and managed targeted sales campaigns that increased brand visibility andlead generation.- Utilised data analytics to track campaign performance and make strategicadjustments for optimal results.- Increased the engagement score of a high-profile website by 90% through theredesign of UI components.- Increased Website Google rankings by 24% through a successful application of SEOtechniques.- Boosted website performance and stability through planned maintenance andtargeted troubleshooting.- Designed and executed original video content and motion graphics for a varietyprojects, contributing to the enhancement of overall visual appeal.- Maintained up-to-date knowledge of design trends and technologies, consistentlydelivering innovative and future-proof solutions.