Ken Roberts Email and Phone Number
Walnut Creek, CA, US
Ken Roberts's Location
Walnut Creek, California, United States, United States
Ken Roberts's Contact Details
Ken Roberts work email
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Ken Roberts personal email
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Ken Roberts phone numbers
About Ken Roberts
With over ten years of experience as a Director of Digital Marketing, I'm passionate about creating and executing strategic campaigns that leverage diverse digital channels, platforms, and tools. I have a proven track record of delivering impactful results, such as increasing e-commerce sales by 15% in six months, tripling the number of incoming leads, and launching global websites that unify the brand and connect to CRM systems.
Ken Roberts Work Experience Details
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Senior Manager, Digital MarketingZyris IsoliteWalnut Creek, Ca, Us -
Senior Manager Of Digital MarketingZyris Isolite May 2024 - PresentGoleta, California, UsDevelop and execute comprehensive digital marketing strategies that drive online traffic,enhance brand awareness, increase leads, and are aligned with company goals and objectives. Manage all digital marketing channels, including website, e-commerce, social media, email, and paid advertising, to maximize brand visibility and engagement. Lead the development and execution of integrated digital marketing campaigns to drive customer acquisition, retention, and revenue growth.
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Director Of Digital MarketingDenmat Holdings, Llc May 2021 - May 2024Lompoc, Ca, UsWith a wealth of experience in driving strategic campaigns across diverse traditional and digital channels, I'm a seasoned marketer well-versed in steering teams to success within high-growth environments. Throughout my career, I've harnessed a unique ability to unite creative, operational, and engineering teams to deliver impactful projects that propel achievement. As a Director of Digital Marketing, I've led transformative initiatives at renowned companies, orchestrating comprehensive strategies that elevated revenue streams and expanded brand reach. Notably, I spearheaded initiatives resulting in significant sales increases, such as a 15% surge in e-commerce sales within a short span of six months through innovative SEO and UI strategies. My leadership is marked by a track record of orchestrating successful collaborations with cross-functional teams, driving the alignment of strategic goals and realizing business objectives. -
Senior Manager, Global MarcomTopcon Healthcare Jan 2020 - May 2021Oakland, New Jersey, UsResponsible for creating the foundational strategy that launched the digital transformation at Topcon Healthcare. Partnered with IT, Sales and upper management to identify opportunities that drive revenue and grow brand awareness. - Partnered with IT to define goals for a global CRM solution. Worked with local and international sales teams on a staged implementation strategy. - Launched domestic and international Topcon Healthcare websites that unite our global brand and connects international sales organizations to CRM resources. - Directed an internal team to create a multi-channel lead generation campaign which resulted in triple-digit growth of incoming leads, and a 20%+ spike in sales during the Covid-19 pandemic. - Developed a custom “virtual event” platform that drew a worldwide audience. This new platform connected our sales team to new leads and increased revenue in the absence of trade shows. - Worked with engineering and external implementation partners to serve as customer advocate for UI development on telehealth software projects. - Partnered with Sales and Service to launch a web-based Customer Portal which allows customers to purchase products, track repairs and request service. - Manage internal team and external agency partners to support global marketing communication and web development projects. -
Sr. Digital Marketing ManagerTopcon Healthcare May 2019 - Dec 2019Oakland, New Jersey, Us
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Avp, Creative MarketingChevron Federal Credit Union Aug 2017 - May 2019Concord, California, UsDirected all creative marketing efforts for Chevron and Spectrum Credit Union brands in both digital and traditional marketing channels. Managed internal and external creative agencies, vendors and stakeholders to ensure marketing initiatives and performance exceeded expectations. Managed budgets, expenses and organized assets. - Created and managed digital, social media & traditional campaigns with Salesforce Marketing Cloud integration. - Spearheaded the development of Marketing Cloud email marketing journeys for both brands. New email formats and campaigns resulted in a 10%+ increase in response rates. - Drove digital advertising strategy realignment and increased incoming ad leads by 35% in 2 months. - Directed branding refresh for Spectrum & web development initiatives for both brands. -
Marketing Communications ManagerClarity Medical Systems, Inc. Jul 2016 - Mar 2017Managed all marketing communications and downstream efforts. Ensured consistency of brand messaging through all forms of digital and traditional marketing communications. Worked closely with VP of Marketing to extend and refine corporate message. - Transformed the efficiency of the company’s digital marketing by bringing it in-house, which reduce expenses by $120k. - Spearheaded development and growth of social media program increasing engagement by 35% and sales leads by 15%. - Developed and executed all SEO strategies, web metrics analysis, and social reach data, and provided reports for executive meetings. - Directed brand management, PR, media relations, corporate positioning, advertising, sales collateral and trade show marketing. - Managed all aspects of trade show planning. Coordinated integrated messaging strategy throughout creative, and coordinated key messages to internal staff, vendors and KOLs. Drove a 20% increase in leads with new direct mail, email and digital marketing efforts.
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Director Of MarketingPhoenix Research Labs Nov 2014 - May 2016Developed, executed, and managed marketing strategy for both medical and research product lines. Managed in-house staff and external consultants to drive revenue and increase brand awareness. - Directed a comprehensive branding overhaul and implemented new standards in all company collateral and communications. Spearheaded naming and branding efforts for launch of new clinical business unit. - Restructured all creative, advertising and social media creation in-house, saving the company $200k+ annually. - Developed educational webinars in collaboration with the sales team resulting in $300k sales increase over 3 months. - Increased brand awareness via strategic marketing plans that incorporated both market research and the creation of downstream programs. Collaborated directly with CEO to create short and long-term programs that included high impact assets such as webinars, product videos, direct mail campaigns and content-rich web properties. - Managed the creation of all print and web marketing materials. Redesigned and launched company and product websites. - Worked with all internal departments to create comprehensive training videos for research product line. Leveraged training materials with webinar promotions to increase awareness and understanding of product capabilities.
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Founder & PresidentF23, Inc. Apr 2001 - Jul 2015Directed marketing and brand programs with a primary focus on medical device and technology companies. Developed targeted branding and marketing campaigns which incorporated advertising, identity, digital and print collateral, social media, trade shows, and website development. Clients included: Apple, Finsiar, Symbol Technologies, TSI Semiconductor, and ALZET. • Guided multiple clients through rebranding campaigns and the launches of new marketing programs.• Successfully contributed to the rebranding of a digital optics client which was acquired for 4x valuation shortly thereafter. • Instrumental in refining and refreshing another high-tech client’s marketing presence and positioning in the market, prompting its acquisition for $40M.• Delivered superior ROI by developing and executing comprehensive, fully integrated web, print and email campaigns creating the highest impact while maximizing financial resources. • Directed a multi-national team of designers and developers to identify customer challenges and devise strategies that delivered sound solutions, spanning e-commerce, digital storytelling, and mobile experiences.• Measured campaign success through tools such as Google Analytics and Salesforce. Monitored and tracked web, digital and social media initiatives, conducting analysis to modify marketing plans and strategies.• Partnered with clients to design website content structure and develop UI to ensure complete communication of corporate culture and message. Managed all day-to-day development and maintenance of web properties. • Promoted brand awareness and revenue expansion through social media channels.
Ken Roberts Skills
Integrated Marketing
Advertising
Marketing Communications
Email Marketing
Web Design
Digital Marketing
Marketing
Brand Development
Online Advertising
Social Media Marketing
Management
Marketing Strategy
E Commerce
Product Marketing
Social Media
Blogging
Strategy
Online Marketing
Sales
Public Relations
Seo
Direct Mail
Google Analytics
Promotions
Brand Management
Photoshop
Website Development
Content Management
Staff Training
New Product Launches
Event Planning
Marketing Management
Salesforce.com
Microsoft Office
Salesforce Marketing Cloud
Leadership
Cross Functional Team Leadership
User Experience Expertise
Peer To Peer Viral Marketing
Eloqua
Marketing Cloud
Online Lead Generation
Online Campaign Management
Creative Agency
Direct Response Marketing
Direct To Consumer
Digital Strategy
Trade Shows
Medical Devices
Social Media Optimization
Search Engine Optimization
Project Management
Strategic Planning
Wrike
Microsoft Excel
Microsoft Word
Microsoft Powerpoint
Ken Roberts Education Details
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University Of California, Santa CruzGraphic Design
Frequently Asked Questions about Ken Roberts
What company does Ken Roberts work for?
Ken Roberts works for Zyris Isolite
What is Ken Roberts's role at the current company?
Ken Roberts's current role is Senior Manager, Digital Marketing.
What is Ken Roberts's email address?
Ken Roberts's email address is kr****@****f23.com
What is Ken Roberts's direct phone number?
Ken Roberts's direct phone number is +192559*****
What schools did Ken Roberts attend?
Ken Roberts attended University Of California, Santa Cruz.
What skills is Ken Roberts known for?
Ken Roberts has skills like Integrated Marketing, Advertising, Marketing Communications, Email Marketing, Web Design, Digital Marketing, Marketing, Brand Development, Online Advertising, Social Media Marketing, Management, Marketing Strategy.
Who are Ken Roberts's colleagues?
Ken Roberts's colleagues are Brian Halleck, Dave Issler, Christian Hirsch, Ayah Elhajissa, Ivan Ramos, Kelly F., Adam Ontiveros.
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