Ken Roberts Email & Phone Number

Walnut Creek, CA, US

Goleta, California, US

Develop and execute comprehensive digital marketing strategies that drive online traffic,enhance brand awareness, increase leads, and are aligned with company goals and objectives. Manage all digital marketing channels, including website, e-commerce, social media, email, and paid advertising, to maximize brand visibility and engagement. Lead the.

Lompoc, CA, US

With a wealth of experience in driving strategic campaigns across diverse traditional and digital channels, I'm a seasoned marketer well-versed in steering teams to success within high-growth environments. Throughout my career, I've harnessed a unique ability to unite creative, operational, and engineering teams to deliver impactful projects that propel.

Oakland, New Jersey, US

Responsible for creating the foundational strategy that launched the digital transformation at Topcon Healthcare. Partnered with IT, Sales and upper management to identify opportunities that drive revenue and grow brand awareness. - Partnered with IT to define goals for a global CRM solution. Worked with local and international sales teams on a staged.

Oakland, New Jersey, US

Concord, California, US

Directed all creative marketing efforts for Chevron and Spectrum Credit Union brands in both digital and traditional marketing channels. Managed internal and external creative agencies, vendors and stakeholders to ensure marketing initiatives and performance exceeded expectations. Managed budgets, expenses and organized assets. - Created and managed.

Managed all marketing communications and downstream efforts. Ensured consistency of brand messaging through all forms of digital and traditional marketing communications. Worked closely with VP of Marketing to extend and refine corporate message. - Transformed the efficiency of the company’s digital marketing by bringing it in-house, which reduce expenses.

Developed, executed, and managed marketing strategy for both medical and research product lines. Managed in-house staff and external consultants to drive revenue and increase brand awareness. - Directed a comprehensive branding overhaul and implemented new standards in all company collateral and communications. Spearheaded naming and branding efforts for.

• Directed marketing and brand programs with a primary focus on medical device and technology companies. Developed targeted branding and marketing campaigns which incorporated advertising, identity, digital and print.
• Guided multiple clients through rebranding campaigns and the launches of new marketing programs.
• Successfully contributed to the rebranding of a digital optics client which was acquired for 4x valuation shortly thereafter.
• Instrumental in refining and refreshing another high-tech client’s marketing presence and positioning in the market, prompting its acquisition for $40M.
• Delivered superior ROI by developing and executing comprehensive, fully integrated web, print and email campaigns creating the highest impact while maximizing financial resources.
• Directed a multi-national team of designers and developers to identify customer challenges and devise strategies that delivered sound solutions, spanning e-commerce, digital storytelling, and mobile experiences.