Ken Robertson Email & Phone Number

Gold Coast, Queensland, Australia

Queensland, Australia

Product Portfolio and Route to Market Development including the establishment of new Distributor Partners and Direct Accounts specifically in the Industrial and Commercial Transport Market.Brand Awareness Campaign developed utilising V8 Supercars presence with the signing of Brad Jones Racing.Industry Association - Awareness and relationship development securing a 3 year sponsorship of Road Freight New South Wales.

Sydney, Australia

Volume and Margin uplift with specific focus area's for enablement:New Product Launh deployment - Delo SDE and MGX Launch supportInnovation - Final Drive Lubricant solution - LaunchB2B Sales Tool development and deploymentNew Business Development Support – Prospect develpment and Networked Sales lead generation-Support the launch and deployment of Delo SDE and Delo MGX via proof of performance Field Trials and new business development support;-Develop, test and deploy… Show more Volume and Margin uplift with specific focus area's for enablement:New Product Launh deployment - Delo SDE and MGX Launch supportInnovation - Final Drive Lubricant solution - LaunchB2B Sales Tool development and deploymentNew Business Development Support – Prospect develpment and Networked Sales lead generation-Support the launch and deployment of Delo SDE and Delo MGX via proof of performance Field Trials and new business development support;-Develop, test and deploy new final drive lubricant to support NAM and volume share uplift;-Digital Sales Tool deployment for Commercial SME team and Lubricants Sales Team including Distributor team.- Lead Innovation - Develop and deploy offer support initiatives such as FEMCO and CALTEST ESI program. Show less

Sydney, Australia

Accountable for the performance delivery of Volume (160mL), Gross Margin (M$ 130 m) Turnover (US$1.1 Bl) and the Marketing and Sales Promotion Budget. Responsible for the Strategic Marketing & Offer Development for the Castrol Asia and Pacific B2B lubricants portfolio. Staff resource management within a matrix operating environment spanning Sales, Marketing, and Digital Cloud Hosting Services.Market Focus:Transport, Construction, Mining and Marine FleetsKey… Show more Accountable for the performance delivery of Volume (160mL), Gross Margin (M$ 130 m) Turnover (US$1.1 Bl) and the Marketing and Sales Promotion Budget. Responsible for the Strategic Marketing & Offer Development for the Castrol Asia and Pacific B2B lubricants portfolio. Staff resource management within a matrix operating environment spanning Sales, Marketing, and Digital Cloud Hosting Services.Market Focus:Transport, Construction, Mining and Marine FleetsKey Achievements:Achieved Trading Profit growth of 6%. Scoped, Developed and Executed the Castrol B2B Sales Applications and Offer digital application for Australia, China, Singapore, Turkey and Vietnam for Commercial Sales teams. Project Components:• External Market Research – Analysis and Insights Interpretation;• Marketing Planning – Strategy Development & Deployment;• Brand Communications, Development and Execution ‐ Digital Offer Brand Development; • Project Management – Global, Regional and Country execution;• Business Planning Process & Compliance, Trademarks;• Legal ﴾Global, Regional & Country﴿– Process & Compliance;• Procurement Compliance ﴾Global, Region & Country);• Customer Facing Architecture Blueprint development & execution; • Product Portfolio Management;• Offer Development & Innovation Process ‐ Offer Development and Execution;• Route to Market Optimization and Development ‐ B2B;• Product Stewardship & Capability Development ‐ Marketing and Sales Capability Development;• Regional Key Account Development and Country Marketing Plan execution delivery.Health, Security, Safety and Environment focus – Accountable for driving the HSSE performance and culture within the organization working with regional HSSE support team to deliver Corporate aspirations and objectives.Successfully focussed on regular HSSE and Contractor Management Reviews as well as Risk Reviews. Show less

Sydney, New South Wales, Australia

Accountable for Performance delivery of Volume (309mL) Gross Margin (M$ 288 m) and the Advertising and Sales Promotion Budget.Key Achievements:Successfully developed & executed new brand naming conventions & technology value training support material for the Castrol B2B brand and business portfolio resulting in trading profit growth of 9%. Scoped, developed and executed program outcomes working closely with key business stakeholders, distributors and end user customers:… Show more Accountable for Performance delivery of Volume (309mL) Gross Margin (M$ 288 m) and the Advertising and Sales Promotion Budget.Key Achievements:Successfully developed & executed new brand naming conventions & technology value training support material for the Castrol B2B brand and business portfolio resulting in trading profit growth of 9%. Scoped, developed and executed program outcomes working closely with key business stakeholders, distributors and end user customers: • Sales Technology Value Proposition Training Program;• Brand transition program for the B2B Lubricants Product Portfolio;• Executed the Technology Product Applications Sales and Distributor Support Program for Australia, Malaysia, Thailand and Vietnam;• Scoped, developed and launched the Consumer Merchandising Excellence Program enabling the achievement of Trading Profit and incremental Gross Margin growth for the A&P Region;• Scoped, developed and launched a Consumer B2C New Market Entry Blueprint Process ‐ adopted as Global Best Practice. Show less

Sydney, Australia

Accountable for Performance delivery of Volume (315mL) Gross Margin (M$ 279 m) and the Advertising and Sales Promotion Budget.Key Achievements:Successfully scoped, developed and implemented an Asia and Pacific Regional Customer Value Strategy supported by a B2B Technology Value Selling Program resulting in trading profit growth of 11%.Successfully scoped, developed and executed a B2C Distributor Merchandising Program supporting Regional Sales teams underpinned by a… Show more Accountable for Performance delivery of Volume (315mL) Gross Margin (M$ 279 m) and the Advertising and Sales Promotion Budget.Key Achievements:Successfully scoped, developed and implemented an Asia and Pacific Regional Customer Value Strategy supported by a B2B Technology Value Selling Program resulting in trading profit growth of 11%.Successfully scoped, developed and executed a B2C Distributor Merchandising Program supporting Regional Sales teams underpinned by a Product Applications Training Program. Show less

Sydney, Australia

Re directed the BP Lubricants customer and product portfolio in order to return the business to profitability.Accountable for the Performance delivery of Volume (22mL) Gross Margin (M$ 44 m) and the Advertising and Sales Promotion Budget.Key Achievements:• Scoped, developed and executed the full range selling & trade-up program for BP Australia Lubricants business;• Developed and executed the customer portfolio management program for the BP Australia Lubricants… Show more Re directed the BP Lubricants customer and product portfolio in order to return the business to profitability.Accountable for the Performance delivery of Volume (22mL) Gross Margin (M$ 44 m) and the Advertising and Sales Promotion Budget.Key Achievements:• Scoped, developed and executed the full range selling & trade-up program for BP Australia Lubricants business;• Developed and executed the customer portfolio management program for the BP Australia Lubricants business resulting in trading profit growth of 7%. Show less

Sydney, Australia

Re directed the BP Lubricants customer and product portfolio in order to return the business to profitability.Accountable for the Performance delivery of Volume (22mL) Gross Margin (M$ 44 m) and the Advertising and Sales Promotion Budget.Key Achievements:• Scoped, developed and executed the full range selling & trade-up program for BP Australia Lubricants business;• Developed and executed the customer portfolio management program for the BP Australia Lubricants… Show more Re directed the BP Lubricants customer and product portfolio in order to return the business to profitability.Accountable for the Performance delivery of Volume (22mL) Gross Margin (M$ 44 m) and the Advertising and Sales Promotion Budget.Key Achievements:• Scoped, developed and executed the full range selling & trade-up program for BP Australia Lubricants business;• Developed and executed the customer portfolio management program for the BP Australia Lubricants business resulting in trading profit growth of 7%. Show less

Sydney, Australia

Successfully scoped, developed and implemented an Asia and Pacific Regional Customer Value Strategy supported by a B2B Technology Value Selling Program resulting in trading profit growth of 11%.Successfully scoped, developed and executed a B2C Distributor Merchandising Program supporting Regional Sales teams underpinned by a Product Applications Training Program.

Swindon - United Kingdom

Accountable for the Development & Execution of the Castrol Global B2B and OEM business strategyKey Achievements:• Implemented major strategic objectives for 12 Asian countries including Offer Development, Training, Staff Resourcing and New Product launches;• Facilitated the transition of the Philippines and Vietnam business from a Distributor model to Castrol Direct, encompassing the above criteria;• Executed the Key Account Development program for India (JCB, Komatsu… Show more Accountable for the Development & Execution of the Castrol Global B2B and OEM business strategyKey Achievements:• Implemented major strategic objectives for 12 Asian countries including Offer Development, Training, Staff Resourcing and New Product launches;• Facilitated the transition of the Philippines and Vietnam business from a Distributor model to Castrol Direct, encompassing the above criteria;• Executed the Key Account Development program for India (JCB, Komatsu & TATA India) China (Kowloon Motor Bus and Dairy Framers Freight Transport); • Successful execution enabled trading profit growth of 8%. Show less

Swindon, United Kingdom

Accountable for managing the Commercial business for the region and developing the OEM marketing strategy.Key Achievements:• Successfully stablished the Commercial business in Asia & Pacific Region for India, Malaysia, Thailand, Philippines, and Vietnam;• Executed the Castrol Technical Commercial Training Program for multiple countries (India, Malaysia, Philippines, Thailand, and Vietnam);• Project team member for the brand transition component of the Dryden Merger in… Show more Accountable for managing the Commercial business for the region and developing the OEM marketing strategy.Key Achievements:• Successfully stablished the Commercial business in Asia & Pacific Region for India, Malaysia, Thailand, Philippines, and Vietnam;• Executed the Castrol Technical Commercial Training Program for multiple countries (India, Malaysia, Philippines, Thailand, and Vietnam);• Project team member for the brand transition component of the Dryden Merger in the USA. Show less

Graduate Certificate, Marketing/Economics, General, Pass

B2B2C Marketing and Business Economics

Cerificate - Institute Of Marketing Management, Marketing/Marketing Management, General, Pass

Institute Of Marketing Management (South Africa)

Human Resources Management/Personnel Administration, General, 1 St Class

HR Management Diploma - Institute Of Personnel Management

Master Of Business Administration - Mba, Business Administration And Management, General, Gpa 3.5