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Market Intelligence Maniac● Strategic Market Planning: Success in market analysis and research of customer needs and emerging trends to develop and execute innovative product roadmap and technology market strategies.● Analyst relations: Ability to evangelize key analysts, cultivate productive relationships and conduct briefings for the analyst community. ● Market Research and Analysis: Expertise in gathering competitive intelligence and building research summaries on emerging technologies to identify strategic opportunities and potential partnerships.● Field Research: Proficient in Contextual Design methodology, competitive analysis and voice of customer (VOC) engagements.● Product Marketing: Skilled in product positioning, brand development, marketing collateral, value proposition creation and communications.● Team Leadership and Development: Developed and manage high-performing teams to complete creation of requirements use cases and user stories on tight deadlines.● Product Launch Management: Ability to manage product launch process, develop messaging, plan and drive cross-functional teams to execute customer engagement strategy and campaigns.
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Director Of Product MarketingMotus Apr 2022 - PresentBoston, Ma, Us -
Market Research ManagerMotus Jul 2020 - Apr 2022Boston, Ma, Us
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Market AnalystMotus Feb 2018 - Jul 2020Boston, Ma, Us
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Market AnalystRunzheimer Sep 2015 - Jan 2018Waterford, Wi, UsEstablished a market intelligence function including: market sizing, competitive and market intelligence, and voice of customer research. Responsible for market research, conducting data studies, and distilling research into market landscape and trend reports. -
Product ManagerSymbility Solutions Apr 2012 - Jun 2015Toronto, Ontario, CaCharged with gathering and presenting strategic market research, customer needs analysis, requirements gathering and early adopter initiatives. Managed product positioning and value proposition creation for all releases for internal stakeholders and over 30 property/casualty insurance carriers across North American and European markets. -
Product Manager -Claims ProductsMarshall & Swift/Boeckh Oct 2008 - May 2012Initially hired to manage a $4M next generation claims software project that grew into a $20M project. Reevaluated scope and customer needs in conjunction with 3rd party consulting firm - Compuware. Collaborated with Director of Product Management to develop a strategy to build a team capable of completing system requirements. Improved employee engagement among technical teams with low morale.
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Product Manager - Tracking And Mobility SolutionsTeklynx International (A Division Of The Brady Corporation) Mar 2006 - Oct 2008Glendale, Wisconsin, UsResponsible for customer needs analysis, marketing strategy, competitive intelligence and product roadmap management of software product lines for Teklynx International division- a $5M AIDC software publisher of barcode and RFID (radio-frequency identification) label design, data collection and enterprise print management software for retail, supply chain and warehouse management systems. -
Web Marketing SpecialistTeklynx International (A Division Of The Brady Corporation) Dec 2002 - Mar 2007Glendale, Wisconsin, UsDeveloped and executed web marketing strategy for Teklynx International division. Responsible for the creation and enhancement of multilingual web content and management system and web content management system. Charged with brand reinforcement in web communications.
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Sqa EngineerTeklynx International (A Division Of The Brady Corporation) Jul 2001 - Dec 2002Glendale, Wisconsin, UsManaged, planned and executed software quality tests while leading and directing work activities of three team members. Successfully established software quality control process and reduced critical defects in new products by an average of 30%.
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Data Collection Application EngineerBrady Corporation Nov 2000 - Jul 2001Milwaukee, Wi, UsDesigned, deployed and supported data collection applications for mobile data collection technicians at firms with assets distributed overlarge geographic areas. Created and deployed standard software image to laptops to reduce support call volume and decreased support time by more than 50%.
Kenneth Robinson Skills
Kenneth Robinson Education Details
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Winona State UniversityMinor: Business Information Management
Frequently Asked Questions about Kenneth Robinson
What company does Kenneth Robinson work for?
Kenneth Robinson works for Motus
What is Kenneth Robinson's role at the current company?
Kenneth Robinson's current role is Director of Product Marketing at Motus.
What is Kenneth Robinson's email address?
Kenneth Robinson's email address is th****@****ail.com
What is Kenneth Robinson's direct phone number?
Kenneth Robinson's direct phone number is +126297*****
What schools did Kenneth Robinson attend?
Kenneth Robinson attended Winona State University.
What are some of Kenneth Robinson's interests?
Kenneth Robinson has interest in Connected Home, Kayaking, Nfl, Fitness/exercise, Mobile Technologies.
What skills is Kenneth Robinson known for?
Kenneth Robinson has skills like Product Marketing, Product Management, Project Management, Product Development, Mobile Devices, Management, Business Analysis, Requirements Analysis, Market Research, Integration, Process Improvement, Lead Generation.
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