Meeting lead quality and quantity goals has never been harder for B2B marketers. Buyers are overwhelmed with messages, few of which stick. And while CMOs have invested in high performance marketing automation, and the science of targeting and lead gen have advanced greatly, if feels like we just can't get that machine to deliver. Tried and true programs like events and PR seem more expensive and less productive than ever, search optimization and marketing has flattened out at best, and paid programs are even harder to execute on with success.It's time we turn back to basics; no matter how well tuned the marketing race car is, if the fuel is low test, the car will simply not perform. Differentiated messaging, positioning, story, and category are the fuel that drives B2B success. And it has got to be consistent whether delivered by Marketing, Sales, Customer Success, Product Leaders or the CEO.I help B2B marketing leaders align their organization behind a breakthrough narrative, category, and value messaging platform that captures and closes more business; increasing marketing effectiveness 10x or more. My proven and tested process has generated over $20B of shareholder value for my clients through IPOs and acquisitions. In addition, several others have reached private equity valuations of $1B+. I spent 20+ years in B2B marketing roles, working for well know brands such Intel, Netscape and McAfee; launching the Intel Inside broadcast co-op program in 1991 and then the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995-99. I also built the messaging that drove McAfee's nascent Web security business for growth from $10M to over $300M in 3 years. In addition, I ran marketing for several start-ups that were acquired by IBM and others.My first book, Launching to Leading: How B2B Market Leaders Breakthrough, Lead, and Transform their Markets, published in 2017, is available on Amazon, Barnes and Noble and booksellers everywhere in ebook and paperback.MY CONSULTING CLIENTS HAVE INCLUDED:Nimsoft (acq. CA) , FireEye (IPO), Merced (acq. Nice), Cisco, DMTI Spatial (acq. Neopost), Spera (Acq Okta), ForgeRock (IPO), 3scale(aqc. Redhat) Sophos, LeanData, and SkyHigh Networks (Acg McAfee), and Atlassian.Interested in getting me to help you build and align your winning story:Email us at inquiries@kjrassociates.com Sign up for the KJR Newsletter: kenrutsky.comPhone : +1-650-868-4566