AeroLeads people directory · profile
Ken Rutsky Email & Phone Number
Chief Strategy Officer and Podcast Host
at
ContentStrategies
1 work email found
@thoughtleadersglobal.com
4 phones found area 415 and 650
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Chief Strategy Officer and Podcast Host
Location
Menlo Park, California, United States
Company size
Who is Ken Rutsky? Overview
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Quick answer
Ken Rutsky is listed as Chief Strategy Officer and Podcast Host at ContentStrategies, a with 5 employees, based in Menlo Park, California, United States. AeroLeads shows a work email signal at thoughtleadersglobal.com, phone signal with area code 415, 650, and a matched LinkedIn profile for Ken Rutsky.
Ken Rutsky previously worked as GTM and Voice of Customer Strategist and Consultant to B2B CMOs and CROs at Contentstrategies and Chief Marketing Officer at Aryaka. Ken Rutsky holds Mba from Stanford University Graduate School Of Business.
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{first}@thoughtleadersglobal.com
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Profile bio
About Ken Rutsky
Meeting lead quality and quantity goals has never been harder for B2B marketers. Buyers are overwhelmed with messages, few of which stick. And while CMOs have invested in high performance marketing automation, and the science of targeting and lead gen have advanced greatly, if feels like we just can't get that machine to deliver. Tried and true programs like events and PR seem more expensive and less productive than ever, search optimization and marketing has flattened out at best, and paid programs are even harder to execute on with success.It's time we turn back to basics; no matter how well tuned the marketing race car is, if the fuel is low test, the car will simply not perform. Differentiated messaging, positioning, story, and category are the fuel that drives B2B success. And it has got to be consistent whether delivered by Marketing, Sales, Customer Success, Product Leaders or the CEO.I help B2B marketing leaders align their organization behind a breakthrough narrative, category, and value messaging platform that captures and closes more business; increasing marketing effectiveness 10x or more. My proven and tested process has generated over $20B of shareholder value for my clients through IPOs and acquisitions. In addition, several others have reached private equity valuations of $1B+. I spent 20+ years in B2B marketing roles, working for well know brands such Intel, Netscape and McAfee; launching the Intel Inside broadcast co-op program in 1991 and then the Internet’s first affiliate marketing program, Netscape Now, while at Netscape from 1995-99. I also built the messaging that drove McAfee's nascent Web security business for growth from $10M to over $300M in 3 years. In addition, I ran marketing for several start-ups that were acquired by IBM and others.My first book, Launching to Leading: How B2B Market Leaders Breakthrough, Lead, and Transform their Markets, published in 2017, is available on Amazon, Barnes and Noble and booksellers everywhere in ebook and paperback.MY CONSULTING CLIENTS HAVE INCLUDED:Nimsoft (acq. CA) , FireEye (IPO), Merced (acq. Nice), Cisco, DMTI Spatial (acq. Neopost), Spera (Acq Okta), ForgeRock (IPO), 3scale(aqc. Redhat) Sophos, LeanData, and SkyHigh Networks (Acg McAfee), and Atlassian.Interested in getting me to help you build and align your winning story:Email us at inquiries@kjrassociates.com Sign up for the KJR Newsletter: kenrutsky.comPhone : +1-650-868-4566
Listed skills include Start Ups, Strategy, Go To Market Strategy, Product Management, and 43 others.
Current workplace
Ken Rutsky's current company
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Contentstrategies
18 roles · 35 years
Ken Rutsky work experience
A career timeline built from the work history available for this profile.
Gtm And Voice Of Customer Strategist And Consultant To B2B Cmos And Cros
Chief Marketing Officer
Current
Apr 2024 - Present
President And Principal Consultant
CurrentKJR Associates helps great companies and leaders breakthrough and transform their markets. KJR provides breakthrough go to market strategy and execution for venture funded and public companies. KJR's clients achieve accelerated revenues and valuation by achieving product, category and market leadership positions. Current and former clients include Nimsoft (acq. CA) , FireEye (IPO), Merced (acq. Nice) and DMTI Spatial (acq. Neopost), Sophos, LeanData, SkyHigh Networks, Boundary and Totango.
Mar 2010 - Present
Consultant, Mentor And Author Of "Launching To Leading" And Coming In '24 - "Category Magic"
Current
Kenrutsky.Com
Category Magic, The Startup Guide to Discovering, Delivering and Dominating Your Category (Coming in 2024) will change your view of Category as the ultimate Startup Value Creation Flywheel. Offering practical tools and advise, and tapping into the collective knowledge of some of Silicon Valley's most successful category leaders, Category Magic demystifies Category strategy and execution for Founders, Go To Market Executives and Investors. Launching to Leading, available on Amazon.com, Barnes and Noble and elsewhere, describes how market leaders build and run the high performance machine they need to succeed in today's noisy, crowded, buyer-driven markets. Today's market leaders build marketing automation engines and content marketing processes that give them efficiency beyond ever imagined. However many companies never reach market leadership because they fail to be relevant to the market and their go to market efforts are just not effective. Those who do lead fuel their engine with great messaging and positioning built for today's, not yesterday's markets. Launching to Leading offers a set of tools and approaches proven to deliver high test fuel to the machine. These tools build on my 25+ years of participating in and observing B2B technology markets. In my now 9+ yrs of consulting practice, my clients have had 8 exits at a cumulative value of over $7 billion with several other are nearing or have reached “Unicorn” status of $1B valuation or more. The book includes winning examples of Breakthough Marketing from FireEye, Palo Alto Networks, Zuora, Virgin America and others, and teaches you to use the magic of the Unique Value and Viewpoint to be the hero in your organization, taking you from Launching to Leading and beyond.
Mar 2010 - Present
Advisor And Investor
CurrentI provide go to market advise and consultation as a formal and informal advisor to many companies and executives. My current formal advisory roles include - 1) BassForecast - the world's #1 Bass Fishing App2) CyberSN- The World's First and Leading Deep Job Platform for Cybersecurity Professionals3) Byos.io - Edge Microsegmentation for Zero Trust Security4) Armorcode - the Leading Provider of AppSecOps solutions
Mar 2015 - Present
Contributing Instructor And Author, B2B Marketing Channel
Current
Lynda.Com/Linkedin Learning
Author of B2B Foundations: Positioning. This course walks through and teaches my value based messaging and positioning process and framework - https://www.linkedin.com/learning/b2b-marketing-foundations-positioning/welcome
Apr 2018 - Present
Board Member And Volunteer Regional Referee Administration
Region 109 Ayso Board
Recruit, train, mentor and manage over 200 volunteer referees supporting local region of over 1700 players, ensuring games are Fair, Fun and Safe!
Aug 2014 - Apr 2023
Academy Partner
Unusual Venture's Academy is designed to equip seed-stage enterprise founders with the tactics, network and funding to win — and win big. I am teaching and mentoring this group of remarkable founders on how to build their story, messaging, and positioning platform for breakthrough, impact, and growth. This is done as part of a structured seven week multi-faceted program. You can learn more and apply today at https://unusual.vc/
Aug 2018 - Mar 2021
Host
The Marketing Insecurity Podcast
The Marketing InSecurity podcast is the world's first podcast dedicated to the ins and outs and do's and don'ts of Cybersecurity Marketing. On the podcast, I host some of the most interesting, successful and up and coming cybersecurity marketing practitioners in the workd.We what makes for great marketing in this industry, what works and what doesn't, as well as the latest trends and ideas from the cutting edge of Cybersecurity marketing and sales.The Podcast can be found at http://www.marketingInSecurity.com , on iTunes or your Podcast platform of choice.
May 2019 - Jan 2021
Advisor And Board Of Directors Observer
At LeanData, we are focused on making our customers more successful by solving the garbage-in/garbage-out paradigm of enterprise data. We believe enterprises cannot make data-driven business decisions if they do not trust the quality of their data. LeanData provides a turnkey, fully managed service to ensure the integrity of vital business data. Using aSaaS-based workflow engine and the power of cloud labor to handle exception-driven fuzzy matching, LeanData can be up and running quickly, at a much lower cost than traditional software systems.
Sep 2012 - Nov 2014
Vice President, Product Marketing Network Security Business Unit (Formerly Secure Computing)
Aug 2007 - May 2009
Chief Marketing Officer
May 2005 - Aug 2007
Vp Marketing
Mar 2003 - Apr 2005
Vp Product Marketing And Management
Feb 2002 - May 2004
Vp
Perksatwork
1999 - 2001
~2 yrs
Director Marketing
1995 - 1999
~4 yrs
Mktg Manager, Intel Inside
1992 - 1995
~3 yrs
3 education records
Ken Rutsky education
Mba
Stanford University Graduate School Of Business
Bs, Material Sciences
Northwestern University
Education record
Cleveland Heights High
FAQ
Frequently asked questions about Ken Rutsky
Quick answers generated from the profile data available on this page.
What company does Ken Rutsky work for?
Ken Rutsky works for ContentStrategies.
What is Ken Rutsky's role at ContentStrategies?
Ken Rutsky is listed as Chief Strategy Officer and Podcast Host at ContentStrategies.
What is Ken Rutsky's email address?
AeroLeads has found 1 work email signal at @thoughtleadersglobal.com for Ken Rutsky at ContentStrategies.
What is Ken Rutsky's phone number?
AeroLeads has found 4 phone signal(s) with area code 415, 650 for Ken Rutsky at ContentStrategies.
Where is Ken Rutsky based?
Ken Rutsky is based in Menlo Park, California, United States while working with ContentStrategies.
What companies has Ken Rutsky worked for?
Ken Rutsky has worked for Contentstrategies, Aryaka, Kjr Associates, Inc, Kenrutsky.Com, and Various Companies.
How can I contact Ken Rutsky?
You can use AeroLeads to view verified contact signals for Ken Rutsky at ContentStrategies, including work email, phone, and LinkedIn data when available.
What schools did Ken Rutsky attend?
Ken Rutsky holds Mba from Stanford University Graduate School Of Business.
What skills is Ken Rutsky known for?
Ken Rutsky is listed with skills including Start Ups, Strategy, Go To Market Strategy, Product Management, Cloud Computing, Product Marketing, Business Strategy, and Strategic Partnerships.
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