Ken Rye Email & Phone Number

Senior Strategic & Digital Marketing Consultant for Corporate, government, non-profit, and public sector Clients; Founder, Global Soul Network on Roku/Amazon Fire TV; Virtual and socially-distant Event Marketing, Production and Sponsorship for festivals, conventions, concerts and pay-per-view events. Talent buyer and artist booking. We pride quality Customer Experiences and strategic Execution! Founder and Atlanta Chapter President for Blacks In Technology!

Atlanta, Ga, Us

• Oversaw $2M Marketing budget + digital transformation for $8B Global manufacturer of home comfort products.• Governed Data Analytics, Marketing Automation, Creative, and Development teams creating an internal, Enterprise Performance Marketing group supporting business units in North America, Asia, and Latin America.• Instituted Tableau analytics and built marketing technology stack across digital media, Google Analytics, Adobe Analytics, IBM Watson, Marketo and SugarCRM increasing media cost efficiency >150% in less than 12 months.• Oversaw Lead Generation / Demand Generation campaigns to key Homeowner, Pro Contractors, Wholesalers, and Restaurant/Hospitality verticals exceeding national performances for Paid Search and E-mail programs.

Chicago, Il, Us

• Planned Digital Marketing campaigns for Sears.com & Kmart.com e-commerce and retail channels for the Chief Marketing Officers and Merchandising Vice Presidents clients supporting >$15B in sales increasing revenue +5% year-over-year• Digital marketing team and Agency management for >$20M in Paid Search, Social Media, E-mail, and Video.• In-house Digital Marketing advisor developing sales programs, managing budgets and optimization digital performance for Footwear, Home Decor, Lawn & Garden, Mattresses and Power Tool categories.• Lead Analyst leveraging Omniture, Adobe, Google, Tableau, and internal Finance for weekly reporting.

Denver, Colorado, Us

• Led Shopper Marketing Account Vision and Digital Transformation for the World’s most-recognized premium tire brand in the U.S., Canada, and for Michelin global Initiatives for a $9B business. • Thought partnership with Michelin VPs and Directors of Marketing/Sales/Finance/Procurement expanding the agency scope of work with new Digital Training, Sales Support, and Consumer Marketing programs improving the Consumer Shopping experience and increasing the agency rate and billing by an incremental $800K YoY. • Expanded the agency’s retail services by > 30% with retail chain partners including Sam’s Club, Costco, Canadian Tire, and TireRack.com across >20,000 points of distribution.

Atlanta, Georgia, Us

• Tenacious Marketing lead for the Nation’s #1 Home Improvement Retailer for $5B+ categories including Paint, Lawn & Garden, Plumbing Lighting/Electrical across Pro Contractor, Do-It-Yourself (DIY), Installation Services, Female Décor, Aging populations, and multi-cultural consumers. • Consistently developed programs propelling sales growth and demand generation in the Paint, Lighting, and Lawn & Garden categories • Brands management and product activation for suppliers including Ralph Lauren decor, BEHR paints, Martha Stewart Living, RYOBI power tools, Husky power tools, Toys R Us licensing, Disney licensing and others. • Co-hosted Home Depot home improvement segment on the nationally-syndicated radio Steve Harvey Morning Show since reaching >8M listeners.Key segment marketing including Hispanic launches in 387 locations, development of Urban Markets strategy and female programs with “Do It Herself Workshops” and “Décor” campaigns.

Atlanta, Georgia, Us

Member software and product marketing as a retention tactic to improve subscriber satisfaction, reduce member churn, and increase customer lifetime value. Work includes heavy e-marketing and direct marketing focus along with life cycle communications and CRM.

Strategic planning and integrated marketing for BellSouth, Dell Computers, and SAFECO insurance. Management of marketing, advertising, media, research, planning and development activities for residential, long distance, DSL and small business services. African American and Caribbean acquisition campaigns for BellSouth; Asian, Hispanic and African American targeting for Dell Global Diversity initiatives; and development of a comprehensive urban marketing campaign for SAFECO Insurance.New business development resulting in more than $500,000 in incremental revenue within 3 months.Supervised and trained staff for advertising, public relations planning and media relations.Budget management and process improvement to maximize efficiency, profits and resources.

Chicago, Il, Us

African American and Caribbean target marketing and long distance advertising for $12 million Bell Atlantic /Verizon.Compliance of Federal Long Distance advertising guidelines. Strategic management of Internet, direct mail, print, radio, television and outdoor advertising. Quarterly competitive analysis of targeted media spending for telecommunications industry. Product marketing specific to Caribbean consumers from Jamaica, Haiti, Trinidad, Canada and the U.K. Sponsorship of Caribbean targeted TV programs and events like the annual West Indian Labor Day Carnival in New York.

Government & Corporate compliance for Broadband company serving over 1 M cable, voice and broadband customers. Executed Corporate, Foundation, ethnic marketing, and industry initiatives within an annual budget of $500,000.Enforced FCC and 55 local franchise compliance for Operations, Customer Service, Marketing and other standards. Project management for government and education technology/media collaborations. Developed and executed annual corporate contribution and strategic communications plans. Media relations for public relations and crisis management purposes. Also helped to drive segment and multi-cultural acquisition campaigns during Black History Month, Cinco de Mayo, Hispanic Heritage Month and Women’s History Month. Launched new networks added to Atlanta channel line-up including BET on Jazz, the Disney Channel and Bravo.

Host of morning drive, co-host of afternoon drive, and producer of Friday night and Saturday afternoon specialty & syndicated programming. Duties also included marketing and promotions support, hosting live concerts and promoting events.

Ba, English / Marketing Communications

International Marketing

Education record