Global Creative Content Manager
Current- Develop and implement creative content strategies aligned with the company's overall marketing goals and objectives.- Oversee contractors, providing guidance and feedback to ensure high-quality, engaging content is produced.- Create and manage editorial calendars, ensuring content is delivered on time and within budget.- Produce and edit written, visual, and multimedia content for various channels, including social media, email marketing campaigns, website, blogs, and advertising.- Conduct market research to identify and leverage key trends in the industry, and incorporate them into content strategies.- Collaborate with internal teams, including sales and service team, to ensure content is aligned with business objectives.- Analyze and report on content performance metrics, such as engagement, click-through rates, and conversions, and adjust strategies accordingly to optimize results.- Stay up-to-date with emerging trends and best practices in content creation and marketing.