Ken Smith Email & Phone Number

Seattle, WA, US

Vancouver, BC, CA

US

• Spearheaded Trust and Safety initiatives, reducing partner escalations by 90% YoY through strategic engineering efforts and partnerships.
• Enhanced data quality and streamlined processes, establishing a centralized data repository and a single source of truth.
• Managed key relationships with major revenue partners: Bing, Yahoo, Xandr, MS Start.
• Delivered platform improvements that increased usability and saved resources while ensuring compliance and reliability of the platform.

Redmond, Washington, US

• Orchestrated a seamless $500mm Demand Partner migration project, collaborating with BizDev, Data Science, and Development teams as well as other stakeholders.
• Successfully reclaimed ~$19mm/year in revenue through strategic ad recovery initiatives.
• Directed a 10-person Ad Quality team to identify negative ad user experiences and mitigate customer issues, resulting in a 4% increase in CTR and 3% revenue growth globally.
• Led regulatory compliance efforts across multiple canvases, collaborating with Legal, Privacy, and Engineering teams to ensure user data protection and avoid $millions in potential fines.
• Defined and executed ad strategy across various canvases, setting performance benchmarks and revenue targets.

Redmond, Washington, US

• Optimized and scaled a Real-Time Bidding ad exchange within a $1.2B/year business, steering Engineering for large-volume partners Verizon, Xandr, Taboola, Baidu, and more, and achieved ~34% revenue growth YoY.
• Simplified partner lifecycle management with the conceptualization and creation of a tool that unified 10 teams, while retiring legacy tools and saving ~7k resource hours/year as well as reducing time for partner.
• Modernized the sponsorship creation process, removing dev dependencies and reducing build time by 95% (8 days cut down to 4 hours) and saving ~7.5k resource hours/year.
• Championed the cross-team development of a daily revenue reporting tool, saving ~1.2k resource hours/year.
• Mentored and coached junior staff and interns, contributing to team development and skill enhancement.

Redmond, Washington, US

• Implemented a new Content Management System, resulting in annual savings of ~120k resource hours and ~$500k in server costs.
• Directed global Dev team delivering sponsorships and advertorials (~$20mm/year), ensuring seamless collaboration across Editorial, Design, and Engineering teams.
• Restructured editorial processes for slideshows, reducing production time by 20%.

Boston, MA, US

• Drove Marketing and Design teams to develop engaging Xbox Live programming, achieving a ~30% increase in revenue YoY.
• Authored promotional content for the Xbox dashboard, enhancing user experience and increased engagement 40% YoY.
• Analyzed promotional campaigns and reported performance to Leadership Teams, optimizing strategies for maximum impact.