Pixel Union provides themes, apps, and services to help entrepreneurs build, launch, and grow their online stores.As the Product Manager for the Apps division, I translate market problems into a roadmap of initiatives across several SAAS apps that help merchants sell more. Working with an agile team of cross-functional developers, we create and iterate on solutions that expand the functionality of the Shopify platform for thousands of merchants and their customers.

Go2mobi is a mobile display traffic platform with the industry's best campaign set up, reporting, optimization, and automation tools. Offering mobile display, video, and native inventory, accessible by our user-friendly interfaces or our comprehensive API, Go2mobi makes mobile display work for performance marketers and brands alike.In the first six months of this role, I developed a creative services product offering. Quickly growing to a three-person team in support of Go2mobi's Managed Services division, we built a portfolio of tailorable rich media creative units.For the remainder of my time in this role, I was responsible for guiding the ongoing development and growth of Go2mobi's keystone products: the Go2mobi Demand Side Platform (DSP), Total Control API, and Publisher Direct Platform.

In this role with Go2mobi, I spearheaded multiple strategic initiatives, including• Working with Data Science team to develop 1st-party audience segments• Onboarding industry-recognized 3rd-party data providers• Working with the Development team to design and develop innovative programmatic marketing functionality• Developing API-based campaign management tools for internal and external stakeholders to further extend DSP functionality

In this role, I led a team of up to seven performance-focused campaign managers, driving high volumes of installs and engagement for many of the world's top brands.

• Managed the Marketing team• Developed new product and service offerings including a contractor-to-employee service model• Established and maintained client relationships and the sales pipeline for various lines of business• Implemented Social Media channels • Redeveloped the ITI website under Joomla! Platform • Rebranded ITI with new palette and logo

• Redeveloped the pricing and marketing strategy for the flagship software product: Flight Office• Performed sales and customer services activities• Created imaginative marketing materials