Kent Ngibuini Njuru Email & Phone Number

Kenya

Nairobi County, Kenya

Helping organisations communicate efficiently and effectively, by leveraging storytelling as a powerful tool to amplify impact across various channels and platforms.

Nairobi, Kenya

I lead the communications function for Gatsby Africa in Kenya, tasked with enhancing how the organization communicates with its different stakeholders. My role revolves around strategic communications, structuring and delivering impactful messaging on Gatsby Africa’s unique approach to sector transformation, to position the organization effectively within its operating environment.

I led the national carrier’s communications function, with oversight and strategic direction on all communications (internal and external) that the airline was engaged in, tasked with ensuring efficient and effective communications across all stakeholder touch-points.My responsibility outcomes included;• Developing and implementing an effective communications strategy, budgets and programmes ensuring alignment with Kenya Airways’ overall corporate strategy to enhance the airlines positive corporate image and reputation internally and externally • Driving effective and impactful communications by leading and overseeing activities of the communications team on both internal and external communication, including measurement and reporting• Developing digital strategies and overseeing their execution, enhancing Kenya Airways’ online presence.• As part of the Crisis Management Team, contributing to the development and implementation of the Kenya Airways’ Crisis Management Policy and ensuring the development and implementation of a corresponding crisis communications plan.• Developing and maintaining mutually beneficial relationships with key media and/or external communication commentators working on aviation and related sector issues.• Driving editorial story planning and documentation to media - national, regional, and pan-African and international press• Developing appropriate responses to convey Kenya Airways position whilst ensuring Kenya Airways positive publicity and reputation is maintained.

Kenya

I was the Head of Corporate Communications tasked with leading and managing the formulation and implementation of Jubilee Insurance’s Communications & Branding strategy in line with the overall business strategy. I reported directly to the Group CEO and the Executive Committee. My responsibility outcomes included:• Led the Corporate Communications team and developed its strategic plan, defined the roles framework, resourcing needs, recruitment and talent development• Developed and rolled out the communications and digital media policies • Led the social media products education campaign boosting the firm's media exposure and sales• Oversaw the Net Promoter Score survey to understand consumers behavior toward the brand and inform key decisions on improving client experiences• Directed the branding quality assurance checks across all branches and customer touch points to identify and address any quality gaps• Media engagement to strategically position the organization as a market/industry leader• Presided over the staff-driven CSR program with a positive impact on the community through various initiatives • Managed agency relations and ensured quality output of branding materials in line with the brand guidelines• Identified potential reputation risks and engaged various team leaders and risk champions for action• Conducted media and brand guidelines training for the leadership teams to ensure they were media ready • Coordinated the organizations AGMs, press conferences, launches and other events.• Enhanced client engagement by redesigning the firm's website and played key roles in launching the Jubilee Insurance Chatbot.• Supported the Group's strategic planning and cascaded the same to the country and team levels • Engaged other internal business functions to run staff product awareness campaigns

Kenya

I joined the firm as an Assistant Manager and got promoted to the Manager grade. One key role was to grow brand equity, ensuring positive and timely media coverage by positioning the organizations key competencies. I was also the in-house advisor on all matters external communications and media relations.My responsibility outcomes included:• Developed the firm's media strategy and digital media policy and rolled them out across the East Market Area (EMA) - Kenya, Tanzania, Uganda, Zambia, Mauritius, and Rwanda• Pioneered the use of social media as a strategic tool for PwC's market positioning, communication & thought leadership and Graduate Recruitment campaigns • Established a strong media network across the region and achieved positive and strategic coverage for the firm's events and thought leadership• Created a content pipeline by incorporating all staff in the pool of authors and embedding the requirement through HR as a key managerial performance metric across the firm• Conducted media training programs for Partners and staff to prepare them to effectively manage media engagements and queries• Reviewed thought leadership content to make it easily understandable for the target audience, ensure internal brand compliance and adherence to publishing guidelines for select media houses• Coordinated the firm's media events including budget briefings, press conferences, thought leadership report releases etc• Supported the Tax line of service as the Communications Business Partner and managed the team's end to end communication needs • Led the firm's Social Committee tasked with organizing periodic staff events to encourage collaborative actions and improve employee engagement

Kenya

Kenya

Centonomy is a Financial Literacy & Entrepreneurship development firm in Kenya. I supported the firm as an Independent Consultant and executed the following tasks: • Developed & implemented the digital and brand strategy and positioned the firm as a leader in Financial Literacy & Entrepreneurship development• Established a strong online presence and influence for the firm by generating engaging and shareable content• Prospected digitally for potential clients and tapped into their networks to create business leads

Kenya

I supported largest independent print, broadcast and digital media media house in East and Central Africa as an Independent Consultant and executed the following tasks: • I was part of the team that led the rebranding of Easy FM to Nation FM • Rolling out a new show format, by generating content, sourced for guests and drove up listener participation to increase listenership.• Managed client activation's and promotions on radio, Facebook and Twitter

Kenya

I supported the business in two different capacities in progression and executed the following tasks:• Supported the business' audience engagement by developing relevant media content (music, talk topics, and show themes)• Monitored and actioned audience feedback through the social media and one on one engagements, to improve the show and keep it relevant• Managed client activations and promotions on radio, Facebook and Twitter.• Delivered strategic, innovative and relevant digital brand marketing campaigns for different clients, and monitored their performance and feedback.• Managed the Capital FM website (www.capitalfm.co.ke) through relevant and recent content updates• Supported the Business development and client service by sourcing building and maintaining good relationships with clients

Kenya

CNBC Africa is Africa’s most powerful business media brand with significant reach and impact to decision makers, CEO’s, policymakers and entrepreneurs across the continent. I supported the business through the following roles:• Coordinated and produced studio interviews (live & recorded) covering the East African region• Production “East Africa Business Report,” a weekly program focusing on events making news in the business front in East Africa• Coordinated real-time communication between Nairobi office and the South Africa head office for inserts in news bulletins• Led research for news making headlines in the region and sourced for guests • Production "Destination Kenya" a weekly travel program showcasing Kenya as a peaceful tourist destination in the aftermath of the 2007/2008 post-election violence.• Researched and developed story ideas, scripted and worked with the editor to capture all aspects of the story prior to transmission• Interviewed guests both on location and in studio• Researched content for the daily live shows with a focus on the stock markets, entrepreneurship, and business

Chartered Institute Of Public Relations, Business/Corporate Communications

Bachelor'S Degree, Commerce, Marketing Option

Certificate, Management Information Systems & International Computer Driving Language - Icdl