Marketing Communication, Greater China

- Main responsibilities:● Lead strategic initiatives that expand and enhance the Shopbop Greater China Business● Connect data to existing programs on all marketing channels to steer customers acquisition● Conduct customers segmentation to further recognise consumer behaviour and discover potential growth areas● Thoroughly test, analyze and monitor performance, communicate results to internal team members● Supervise Shopbop China Paid Search program performance●… Show more - Main responsibilities:● Lead strategic initiatives that expand and enhance the Shopbop Greater China Business● Connect data to existing programs on all marketing channels to steer customers acquisition● Conduct customers segmentation to further recognise consumer behaviour and discover potential growth areas● Thoroughly test, analyze and monitor performance, communicate results to internal team members● Supervise Shopbop China Paid Search program performance● Supervise Shopbop Taiwan retargeting program performance● Manage budget to optimize spend, report on return on investment● Conduct weekly and monthly deep dive business analysis report, share learning and insights with the entire team- Main achievement:● Conduct 12 Weekly Business Review (WBR), 3 MBR, 1 QBR● Launch Baidu Brand Zone and help Paid Search performance with triple digit growth in the annual biggest marketing campaign● Forecast the impact on the changing of shipping method and help to make marketing plan for launching new shipping method● Identify handbag business performance issue globally on the site and help buyer and marketing team to reshape related strategy● Orienting Mobile-First strategy globally through the business analysis of on Mobile device, especially on the App● Use Convertro to do cross-channel analysis and identify the importance of social networking in Taiwan Show less

- Main responsibilities:● Web Analytics Lead for Nike E-commerce sites in Greater China● Seamless (O2O) Project Analytics Lead- Duties include:● Marketing campaign tracking and analysis● User behaviour investigation● Performance measurement development ● Report design● HK site Omniture tagging management

Onsite Digital Commerce Analytics Consultant at Nike● Harness Nike eCommerce website (www.nike.com) data files for development of weekly, monthly, quarterly reports and analysis● Collaborate closely with direct marketing, merchandising, and brand marketing teams and share insightful analysis and data findings● Carry out competitive and market scans to potential competitors● Gather business requirements from various function teams and identify metrics and data types● Apply… Show more Onsite Digital Commerce Analytics Consultant at Nike● Harness Nike eCommerce website (www.nike.com) data files for development of weekly, monthly, quarterly reports and analysis● Collaborate closely with direct marketing, merchandising, and brand marketing teams and share insightful analysis and data findings● Carry out competitive and market scans to potential competitors● Gather business requirements from various function teams and identify metrics and data types● Apply various tools to analyze and interpret information from multiple data sources● Establish measurement infrastructure for data capture and reporting for Nike Online-To-Offline project Show less

Participate in the Clean Slate project and be in chief responsibility for investigating the application of cutting-edge technologies, such as Network Coding, for future network● Write short-term and long-term research proposals and conduct corresponding research● Collaborate with MIT RLE department in designing strategic Network Coding protocols● Put forward rational suggestions for applying Network Coding based on our research achievements● Regularly report working progress and… Show more Participate in the Clean Slate project and be in chief responsibility for investigating the application of cutting-edge technologies, such as Network Coding, for future network● Write short-term and long-term research proposals and conduct corresponding research● Collaborate with MIT RLE department in designing strategic Network Coding protocols● Put forward rational suggestions for applying Network Coding based on our research achievements● Regularly report working progress and research achievements to France Télécom R&D technical committee● Deliver speeches in internal conferences and seminars Show less