• Create visuals that communicate intended messages and stimulate engagements between our games and players, thereby increasing brand affinities, publishing effectiveness, and product impact.• Plan and create visual assets for all channels, including targeted online and offline media.• Lead all creative aspects of projects, including conceptualization, design, production, and delivery. Ensure that all creative and design goals are met.• Present creative and design work to the team, partners and/or stakeholders clearly and effectively.• Support the team with design requests & ensure brand coherency and consistency across all creative output.

FARLIGHT 84:• Developed brand guidelines for online platforms, ensuring consistent design.• Collaborated with various teams to deliver high-quality assets for game updates, reaching a large fan base on Facebook and Instagram.• Led the development of a new brand art style to showcase the brand's best attributes.Rise of Kingdoms:• Established guidelines for hyperlocal assets in SEA markets.• Successfully launched campaigns in SEA, including Ramadan and Vietnamese New Year, resulting in increased revenue and positive feedback.Call of Dragons:• Created brand guidelines and assets for the SEA launch.• Played a crucial role in the launch, achieving impressive results in SG, MY, ID, and exceeding expectations in Thailand.

Designed identity and collaterals for various clients.Honorable Clients:• Tune Insurance (AirAsia - Tune Group)Redesigning mascots and travel set icons for Line Sticker,Line Camera Sticker design and other marketing purposes.• WebNIC.cc (Subsidiary of Qinetics Solutios Sdn. Bhd.)Mascot design for social media postings & marketing collaterals.• Bizzy Body (Wyann International)Wine set design & printing materials.

Providing art direction, training new designers and creating key visual designs for marketing campaigns on a variety of platforms which includes website, application, social media posts and other brand collateral. I collaborate closely with the team to keep them on track with our KPIs as we’re working in a fast-paced environment.

Generate creative ideas and design concepts, as well as branding for various clients, including and not limited to international brands such as Canon and Samsonite. I collaborate with directors and account executive to create a successful business pitch, prepare artworks and complete proposals within given time frame for final presentation.

Worked closely with the director by acting as a brand guardian & lead graphic designer. I handled most of the marketing collaterals, dealing with the printing supplier and programmer. I am actively involved in conceptualizing, designing, branding, web design, FA & rebranding so as to strengthen the brand identity for various brands. From time to time, I am also involved in providing art direction to the team’s junior designers as I’m the one who helped create the overall brand identity with the director.• ACE EdVenture Group• ACE EdVenture Studio• Dwi Emas International School• Sri Emas International School• ChemCaper – World’s First Chemistry RPG Game• School Hub – School Management System