Kent Plummer Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Oversee all business development, content and creative strategy, building strong client relationships for media campaigns/projects to position agency as a critical business partner, advisor, and fractional creative.
• Agnico Eagle Mining - Trusted with delivering quarterly financial results video reports: 6 videos across 4 languages delivered in under 1 week for the 3rd largest Gold producer on the planet.
• Anthem Sports & Entertainment – Social content for weekly television broadcasts, earning over 2 million organic impressions and 800,000 incremental minutes watched.
• Innotech Aviation & Execaire – Social media content strategy, video production, photography, and digital marketing management for two of Canada’s leading private aviation firms.
• Ozery Family Bakery – Trusted C-level partner for daily communications, video and digital content for one of Canada’s largest commercial bakeries; digital campaign creation for new product launches, and launching.
• OMG Baked Goodness: E-comm strategy & deployment at award winning bakery in Toronto. Top 5% trafficked store of Shopify sites built at same time (April 2020). Instructional baking videos directed for Mastercard (US).

Toronto, Canada Area

• The Bread Spread (Podcast) - Producing and editing interviews with Toronto's top food entrepreneurs hosted by Alon Ozery. Guests include the folks behind some of the best and growing brands like: Neal Brothers.
• The Body Shop (Canada) – Holiday Give Joy Campaign. Awarded The Body Shop International’s best holiday initiative, highest viewed The Body Shop videos to date. Started as a spec ad.
• Office of The Mayor, City of Toronto - Directed "Summer Of Ford". Followed and documented Mayor Rob Ford he met with constituents over the summer (and beat Hulk Hogan in an arm wrestling match). Played at City Hall in.
• Kinross Gold: Internal and external videos communications focusing on community engagement and investor relations, television and digital commercials shot on location in West Africa.
• North of Brooklyn Pizzeria – Launch video for Toronto's top rated pizza.
• Cruelty Free International - Campaign videos and spokesperson to urge Canadians to sign pledge against Animal Testing in Cosmetics, which was later passed into legislation.

Toronto, Canada Area

• Writing/editing internal and external communications
• Awarded “Best Supporting Marketing Role in North America”, HP Technology Services Marketing
• Introduction of enterprise social media accounts, providing training to executives and marketing teams
• Managing in-country agency relationships
• Planning, management, and reconciliation of Canadian marketing/communications budget
• Execution of global and locally designed campaigns, customization of all campaigns for French market

Toronto, Canada Area

• Integration Services Business Development and marketing function lead in country:
• Creation and execution of campaigns, promotions, communications
• In country Pricing / Product decisions
• Provided training for Canadian sales forceP&L ownership of national Replacement Parts category:
• Developed long term planning for revenue growth and cost management for category
• Double digit growth in revenue YoY and exceeded financial performance goals by more than 30%

My favourite summer job. Supporting the Nova Scotia sales team outside of Halifax and the HRM. Working events, staffing and supervising tastings, checking product in remote NSLCs, meeting bar owners to update their collateral, putting up giant beer cans, and driving a Bud Light Chevy Avalanche for 10 hours a day.

Artificial Intelligence: Implications For Business Strategy

Master Of Business Administration - Mba

Bachelor Of Commerce - Bcom

Undergrad Arts Electives