Kent Wilson Email and Phone Number

Media Strategy Lead, responsible for developing inspiring, innovative, and strategic digital marketing campaigns for top-tier advertisers. • Develop inspiring, innovative, and strategic digital marketing campaigns for top-tier advertisers.• Lead, build, and manage Teads Media Strategy Team.• Spearhead idea & proposal development for RFPs, RFIs, and strategic client meetings.• Lead creative brainstorms for original, inspiring ideas to meet advertiser objectives and leverage Teads strengths.• Collaborate with Sr. management & product marketing to define go-to-market strategies for successful product launches.• Partner with product leadership for insights-driven business decisions and defining a strategic narrative for clients.• Prepare relevant sales collateral & proposed media plans for clients and agencies.• Work with National sales team to pitch ideas, increase selling opportunities & participate in client meetings.• Own all sales presentations and develop comprehensive, strategic pitch decks, case studies, etc.• Create and update pre-sales materials: industry POVs, sales collateral, advertiser vertical solutions, etc.• Collaborate with Marketing & Design team for impactful sales material & research.• Serve as sales product gatekeeper & knowledge expert on product functionality and best practices.• Partner with internal teams to develop new, sellable products aligning with our value prop.• Act as a point person with the "Consumer Experience (CX) Team" to ensure implementation of new ideas and meet client needs.• Provide thought leadership and industry POVs on digital advertising, new platforms, technologies, emerging trends, etc.

Experienced Media Lead | Integrated Media Planning for Edward Jones, T. Marzetti, Rural 1st & Farm Credit Mid-America | E-commerce Leadership & New Business Contributor | Strategic Planning | Data-Driven Insights | Effective Negotiations | Client Relationship Management | Team Development• Led integrated media planning for assigned accounts: Edward Jones, T Marzetti, Rural 1st, & Farm Credit Mid-America• Served on eCommerce Leadership team and contributed to new business growth• Provided strategic direction, translating insights into actionable plan elements• Developed media objectives and strategies, collaborating across departments to align efforts• Leveraged data to derive engagement planning insights and identified connection opportunities• Led channel role development, coordinating with the analytics team to guide success metrics• Ensured tactically sound plans by coordinating exploration with the creative team• Lead media negotiation, ensuring adherence to established strategies• Approved final negotiations to meet expectations and presented effective client presentations• Managed stewardship processes, including budget tracking, draft billing, and reconciliations• Correlated media performance with business results and guided optimizations against KPIs• Framed reporting data for clients and led campaign optimizations through insights• Nurtured client relationships with attentive communication and by accommodating opinions• Responded proactively, providing leadership and reassurance to clients while managing expectations• Fostered a collaborative, team-first culture, inspiring high performance among team members• Defined clear goals and responsibilities to ensure accountability and growth• Assessed team members' strengths and weaknesses to support their professional development• Ensured streamlined interdepartmental processes and policies for efficient operations

Integrated Associate Media Director | Strategic Media Planning & Account Management | Client Relationship Growth | Media & Marketing Expertise | Efficient Resource Management• Led and managed strategic integrated media planning for assigned account(s)• Developed planning objectives and strategies aligned with clients' marketing direction• Created innovative approaches to reach the target consumer strategically• Educated clients and account teams on best practices, media theory, and emerging media channels• Enhanced work products, services, and efficiency to deliver media plans on time with all deliverables• Established and grew client relationships, understanding industry and client business issues• Identified solutions to drive incremental/organic growth opportunities for assigned clients• Achieved financial goals through effective cost management, revenue optimization, and scope adherence• Oversaw budget allocation based on client initiatives and accurately projected costs• Monitored client aging reports, ensuring timely payments and managing pre-bills (CIA)• Oversaw reconciliation process, assessed media buying performance, and evaluated campaign KPIs• Ensured efficient workflow and upheld internal guidelines for superior service delivery• Stayed updated on market trends and their impact on clients' business for strategic insights• Helped vet new media vendors and provided POVs on various media in the marketplace• Fostered strong relationships with clients, partner agencies, and vendors• Contributed as a valuable member of the new business team

Experienced Media Strategist who excelled at driving business growth through effective media planning and consulting. Demonstrated skill in managing client relationships and maximizing fiscal potential. Earned a reputation as a trusted resource for clients with a strong understanding of diverse media channels. Proficiently articulated and presented media plans. Accounted for creating, delivering, and ensuring accuracy in media plan documents, proposals, and reports. Strategically developed holistic media plans encompassing offline and online opportunities. Led the creation of client media objectives and strategies. • Developed client-facing documents and maintained accounting of billing and income• Analyzed syndicated research and provided creative analysis• Managed day-to-day client interactions and expectations• Collaborated with clients to integrate media into their advertising and marketing programs• Trained and mentored junior staff• Stayed updated on media trends and informed clients and team members• Constructed and delivered management reports with P&L responsibility• Provided guidance to nurture a positive team environment• Led sales presentations to clients and collaborated with the New Business Team to pitch and onboard new prospects• Oversaw multiple media buyers and ensured seamless campaign execution and stewardship• Managed and enhanced our DMP and proprietary media buying system, M3D, for improved efficiency and performance• Conducted interviews, recruitment, and supervised the training of Media Planner/Buyers, Assistant Media Strategists, and interns

-Coordinated and executed campaigns across all mediums (Digital, TV, Radio, OOH, & Print). This included research, planning, pitching, negotiation, buying, trafficking, optimizing, and reporting -Acted as the main point of contact for all media vendors, across all mediums (digital, TV, radio, OOH, & Print) -Developed and maintained excellent relationships for with all media vendors and clients -Excelled in media negotiation, resulting in substantial added value for clients and the largest margins in the agencies +15 year history-Assisted in the building and maintenance of an in-house Data Management Platform -Assisted in sales presentations to clients -Trained, mentored, and managed Assistant Media Strategists

Experienced Media Specialist | Strategic Media Planning & Client Relations• Collaborated with Media Strategists, audited media activity, and delivered timely, budget-compliant campaigns for multiple clients• Assisted as the secondary contact with media vendors and clients, coordinated media planning, buying, tracking, and reporting• Researched, gathered data, updated systems, and presented proposals to Media Strategists and clients• Built strong media vendor relations, negotiated media buys, and participated in client meetings and industry events• Trained interns and staff, striving for excellence in media channels, communication, negotiation, and analytical skills• Managed commercial trafficking and integrated third-party data• Reconciled log times, vendor invoices, and created/updated reports• Mastered media planning and buying database (M3D) and provided campaign status updates• Utilized research and media tools, presenting media plans to clients• Met deadlines, handled budgets, and undertook administrative tasks• Understood client products and goals, analyzed monitoring reports, and actively participated in planning sessions• Created media plan flowcharts, maintained budgets, and analyzed audit statements• Provided research support and developed media plans

As a Pricing Analyst, my primary responsibility was analyzing, updating, and/or modifying prices for all salvaged auto parts in the Midwest region. In addition, I created and interpreted various inventory, pricing, and sales reports. These reports were used in communication with the sales force to approve, deny, or modify sales deviations. After roughly a year I was promoted with the additional responsibilities of serving on the procurement team. My procurement team was in charge of the bidding process of all salvaged vehicles throughout the midwest and southeast regions. Each day I analyzed inventory and set bidding parameters for local auction bidders. I created and interpreted various reports that gauged our procurement performance vs sales potential.

As an Admissions Intern I served as a diplomat for Wittenberg University. I communicated directly with prospective students and their guardians by selling the value of a Wittenberg education. I conducted prospective students interviews, provided oral and written feedback to admission counselors, and organized promotional events and prospective student visits.